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What retailers can learn from the 2021 holiday shopping season

Kibo

Ecommerce drove seasonal growth, even for traditional retailers. The global eCommerce market more than doubled from 2015 to 2020, 8% to 18% respectively, according to data from CBRE. Walmart’s eCommerce sales grew 90% in 2022 versus two years ago, before pandemic shutdowns drove consumers out of stores and online.