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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

AUGUST 13, 2018

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Buyers, on the other hand, have many touchpoints and paths to purchase, so it becomes necessary for retailers to branch out. According to the survey of American shoppers: 74% shopped at large retailers.

Multi-channel 263
Multi-channel Channel Comparison Shopping Shipping Costs 263
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The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy

BigCommerce

APRIL 24, 2018

The only real alternatives to using an ecommerce platform are: Building one from scratch, which is out of the question for most businesses — and only justifiable for multimillion (or multi billion) dollar companies. How do you support real-time Inventory sync within multiple channels? What ecommerce platform options are there?

eCommerce Platforms 419
eCommerce Platforms Payment Services Shipping Costs eCommerce 419
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