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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

AUGUST 13, 2018

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. According to the survey of American shoppers: 74% shopped at large retailers. Target (40%).

Multi-channel 263
Multi-channel Channel Comparison Shopping Shipping Costs 263
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The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy

BigCommerce

APRIL 24, 2018

The only real alternatives to using an ecommerce platform are: Building one from scratch, which is out of the question for most businesses — and only justifiable for multimillion (or multi billion) dollar companies. Headless Commerce is a version of CaaS ecommerce in which the shopping cart is decoupled from the CMS.

eCommerce Platforms 419
eCommerce Platforms Payment Services Shipping Costs eCommerce 419
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