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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

AUGUST 13, 2018

A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels. According to the survey of American shoppers: 74% shopped at large retailers. 54% shopped at ecommerce marketplaces. 44% shopped at web stores. 36% shopped at category-specific online retailers.

Multi-channel 263
Multi-channel Channel Comparison Shopping Shipping Costs 263
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The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy

BigCommerce

APRIL 24, 2018

The Number 1 SaaS Ecommerce Platform Internet Retailer’s 2018 survey found BigCommerce to be the #1 SaaS ecommerce platform preferred by mid-market and enterprise retailers. Headless Commerce is a version of CaaS ecommerce in which the shopping cart is decoupled from the CMS. Learn more by downloading their report.

eCommerce Platforms 419
eCommerce Platforms Payment Services eCommerce Shipping Costs 419
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