Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges
BigCommerce
AUGUST 13, 2018
According to the survey of American shoppers: 74% shopped at large retailers. In fact, 65% of consumers surveyed by DigitalCommerce360 said that they felt comfortable purchasing from third-party sellers they never heard of before on marketplaces. Shoppers have many sites to choose from, online and offline. 44% shopped at web stores.
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