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The Ultimate 2018 Ecommerce Checklist: 31 Experts Prioritize 19 Growth Tactics to Implement Now

BigCommerce

But we’ve all been in that year before, with another tool you have heard of: Google Shopping and PLAs. Those two tactics still work wonders for brands, with the caveat that: Competition is fierce and as a result… Costs are high. In 2018, one thing is guaranteed, Facebook Ad inventory will go up in cost. Pricing strategy.

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