article thumbnail

30+ Ecommerce Metrics Benchmarks (May 2019)

Store Growers

If your visitors don’t buy, have a look at the add-to-cart rates for your store. You might need to configure extra ecommerce analytics to be bale to track this metric. Cart Abandonment Rate. The average shopping cart abandonment rate is 69.89%%. Sporting Goods. Why should you care?

eCommerce 128