The Ultimate Guide to Ecommerce Analytics

Omnisend

To sustainably grow your business and stay ahead of your competition, you need to have a strong ecommerce analytics game. Ecommerce Analytics 101. Analytics help you learn about your customers’ needs, habits, and preferences. Reading Time: 5 minutes.

The Complete Ecommerce Analytics Toolkit: 29 Reports, 6 Actionable Steps + 2 Free Guides

BigCommerce

In ecommerce, it means this: You don’t have to outsell your competition today. Unlike the hare, though, ecommerce business don’t have a physical road on which to gauge their progress –– or note their missteps. That’s why ecommerce analytics are so incredibly important for online brands. It’s also why BigCommerce, in 2015, acquired Jirafe Analytics –– the ecommerce analytics industry leader with customers including: Nasty Gal. Abandoned carts.

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Metrilo Review (Mar 2021): Does This Software Warrant The Price Tag?

Ecommerce Platforms

Thanks to easy-to-use online store builders and dropshipping apps, launching your own ecommerce brand has never been easier. This “plug ’n’ play” tool seamlessly integrates with your ecommerce store to provide advanced ecommerce data, a CRM, and email marketing tools.

Best Ecommerce Website Builder

Neil Patel

Every great online store starts from the same place—with an ecommerce website builder. These tools make it easy for anyone to launch an ecommerce business by building a website from scratch. So if you’re interested in selling products or services on the web, you’ll need to find an ecommerce builder to create your online store. But as you’ll soon discover, ecommerce website builders come in all different shapes in sizes. The Top 7 Options For Ecommerce Website Builders.

Squarespace vs Webflow (Sep 2021): The Battle of The Design-Centric Web Builders

Ecommerce Platforms

That said, Squarespace is also a popular contender for small to mid-sized eCommerce businesses. It offers the same visual interface and intuitive drag-and-drop tools, blogging functionality, eCommerce features, etc., It's a great eCommerce engine for small to mid-sized businesses.

The 5 Worst eCommerce A/B Testing Mistakes to Watch out for 

Inflow Insights

Do you want to use A/B testing to increase the conversion rate on your eCommerce site? In this post, we’ll outline the worst eCommerce A/B testing errors that we see online stores make. Note: Want our CRO experts to do A/B testing to increase the conversion rate for your eCommerce business? What Are the Worst eCommerce A/B Testing Errors? The test ideas are not validated with analytics or other sources (This is a checklist for a quick Google Analytics audit ).

Toys 103

The Best CRMs that Integrate with Shopify (Mar 2021): A Comparison of the Best Ecommerce CRM Solutions

Ecommerce Platforms

Handling customer contact information is tough enough without having to jump back and forth between your ecommerce platform and a useful customer relationship management tool (CRM). Benefits of a CRM System for Ecommerce. The Best Ecommerce CRM Software that Integrates with Shopify.

Magento Alternatives 2020: Which Is Your Best Option?

Ecommerce Platforms

If you’re just starting out with your own ecommerce website , you may have stumbled across Magento. Wix Ecommerce. Founded back in 2007, Magento soon caught the eye of some of eCommerce's most prominent players and was purchased by eBay/X.comemrce in 2011. Wix eCommerce.

The Cross Border Ecommerce Checklist

BigCommerce

Make sure that you have an ecommerce technology solution that can scale –– and isn’t cost-prohibitive. Abandoned cart emails. Analytics and reporting (including merchandising reporting). ShipStation integrates with all the most popular shopping carts and marketplaces (more than any other shipping and ecommerce fulfillment software). Your ecommerce technology should enable you to do this easily. Instagram Shopping is a great example of this.

Square vs Squarespace (Feb 2021) – The Ultimate Comparison

Ecommerce Platforms

The good news for today’s business owners is that there’s no shortage of eCommerce website builders out there. Squarespace websites can include processing for online transactions, eCommerce, and access to various payment systems, including Square, Stripe, and PayPal.

Square Online Store Review (July 2019): Everything You Need to Know

Ecommerce Platforms

But is this eCommerce option all it's cracked up to be? Square makes eCommerce simple. If you ramp up to “Premium”, then you get access to third-party integrations, custom code, product badges, Facebook ads, pop-up notifications, advanced ecommerce analytics and so much more. Essentially, it's the difference between having a basic solution for your online store , and something tailor-made for ecommerce. Integrates with other eCommerce solutions.

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Squarespace vs WordPress (Sep 2021): The Ultimate Comparison

Ecommerce Platforms

eCommerce functionality? In addition, the platform comes with tons of in-built marketing, SEO, blogging, and you can launch an eCommerce website. There are plenty of practical, in-built features available – including eCommerce and blogging. WordPress Ecommerce.

Ecommerce Branding: 11 Examples and 27 Expert Tips to Help Build Your Brand

BigCommerce

It’s baked into your product details, customer emails, and shopping cart checkout page. As ecommerce owners and managers, building a powerful and engaging brand is our most important work. Look for trends in the analytics and reflect on experiences you’ve had with your customers. Your analytics can be very helpful directionally in helping you understand your customer and their relation to your product and brand. Founder & CEO, Web Ecommerce Pros.

How to Improve Ecommerce Conversion Right Now

BigCommerce

In order to better understand what it takes for visitors to convert, let us now examine the specific challenges that ecommerce sites need to negotiate and solve in order to sell anything to their visitors. Issues of trust and credibility for ecommerce conversion. Any visitor that reaches an ecommerce website and starts considering its offer needs to overcome the issue of whether they can trust what your website offers. Issues with cart abandonment.

How 3 Global Brands Scaled Using a Product Information Management (PIM) Solution

BigCommerce

Discrepancies arise, workarounds are implemented, workflows begin to slow, conversion rates drop and cart abandonment and returns rise. Marsella says, “The trouble with old world all-in-one ecommerce platforms is that they are too cumbersome and they are loaded with rigid features a merchant simply won’t use or cannot tailor effectively for their needs. Enterprise Ecommerce Platform. ecommerce software , ERP, OMS, third-party integration, etc.) Ecommerce Technology

WooCommerce vs Shopify: Which One Should You Go With?

eCommerce CEO

These two are ecommerce solution giants. If you want to set up an ecommerce store, it can be daunting to decide which is best; there are tons of reviews and customers comparing WooCommerce vs Shopify, and preaching either. Best single platform to run ecommerce and affiliate site under one roof. The cart and WP are free. Most small and medium-sized online shops can take a hosted shopping cart. How To Choose An Ecommerce Platform.

30 Proven Ways To Drive Ecommerce Traffic and Conversions To Your Online Store

BigCommerce

How to Drive Ecommerce Traffic and Convert Customers. Why segmenting your Google Shopping traffic can lead to significant uplift. The value of buyer personas and why you should break your analytics efforts down into multiple segments of visitors. What Google Analytic’s Model Comparison Tool is, and when [also why] to use it. This is us leading you to the ecommerce waters – it’s now up to you to drink. But, how exactly do you increase ecommerce traffic?

11 Best WordPress Ecommerce Plugins For An Amazing Store

eCommerce CEO

The number platforms to build an ecommerce store is mind numbing. When it comes to customizing and tuning to however you want, nothing beats a WordPress ecommerce site. With WordPress ecommerce, you got to give it a week. That’s why I wrote this article to show you what you gain and lose from the top WordPress ecommerce plugins: I’m a WordPress guy – been building and marketing WP sites since 2008. Why Start A WordPress Ecommerce Store? WP Ecommerce.

57 Must-Have Tools For Scaling Your Ecommerce Business

SellBrite

In ecommerce, sustainability and growth are impossible unless you’re willing to invest resources into tools that can help you scale your business. To help you kick things off, I’m sharing a bucketful of tools that you can evaluate, test, and use to grow your ecommerce store. Analytics. Here are the 57 must-have tools for scaling your ecommerce business: Marketing Tools. Professional photo editing can also help build trust and legitimacy for your ecommerce business.

Wix Ecommerce Review: Can You Succeed With A Wix Store?

eCommerce CEO

I know because I’ve spent $30k on a complex design when a template from one of the best ecommerce website builders would have worked. Read my Wix ecommerce review to know to expect. Wix Ecommerce Overview. It’s new to the ecommerce space, and many users are requesting the features they lack. How Wix Ecommerce Compares To Other Ecommerce Platforms. I’d use Weebly or Squarespace over Wix for ecommerce, and those are simple platforms as well.

The Ultimate 2018 Ecommerce Checklist: 31 Experts Prioritize 19 Growth Tactics to Implement Now

BigCommerce

Immediately following Cyber Five of 2017, I sent an email out to a bunch of ecommerce experts and multi-million dollar ecommerce store owners. That latter reason had me asking these crazy smart, crazy successful folks what was on the horizon for ecommerce in 2018. Because a lot happens in a year within retail and ecommerce. But we’ve all been in that year before, with another tool you have heard of: Google Shopping and PLAs. Ecommerce Growth Strategies For 2018.

The Best Website Builder for Small Business in 2020

Ecommerce Platforms

The Best Ecommerce Website Builder fro Small Business. Shopify vs Squarespace – Learn when Squarespace is a good fit for an ecommerce business and when you should be using Shopify. Further reading: The Ultimate Webflow Ecommerce Review : Is Webflow The Best Website Builder?

Weebly Ecommerce Review: Pros and Cons of A Weebly Store

eCommerce CEO

million websites , but I wanted to find out if it’s worth a go for ecommerce. There are many ecommerce platforms , and it’s hard to understand the nuances between them that could affect how much you spend for the results you get. I decided to put together a Weebly ecommerce review to help you make the right decision for your ecommerce store. Weebly Ecommerce Overview. Excellent value – lowest price for ecommerce marketing automation.

35+ Best Ecommerce Tools For Emerging Startups

eCommerce CEO

The number of ecommerce tools is mind-boggling. From shopping cart software to marketing automation tools, getting your online store setup can be a confusing process. With over 5 years in the ecommerce game and over a decade in internet marketing, I know what products work. There are several ecommerce app categories you need to keep in mind: Website tools – to set up your store and help you manage it. Ecommerce Website Tools. X-Cart.

Your Free Ecommerce RFP Template + 176 Questions to Ask Before You Migrate

BigCommerce

It’s time to switch ecommerce platforms. It’s time to find the right ecommerce platform fit for your unique business, which means it’s time to issue an RFP. Here are the 176 questions you’ll want clarity on before you begin to narrow down your ecommerce platform choices when approaching a migration. That’s why we’re giving away the RFP template we recommend to large brands looking to move ecommerce platforms, including: More than 176 ecommerce questions.

WooCommerce Review: Is It The Right Ecommerce Platform For You?

eCommerce CEO

Up until recently, it felt clunky for ecommerce sites, but they have come a long way. Best single platform to run b oth an ecommerce and an affiliate site under one roof. But the true ecommerce platforms like BigCommerce and Shopify sell better, but not by much. Until recently, it felt clunky for ecommerce and has really lagged behind true online store builders like BigCommerce, and Magento. Abandoned cart email. Abandoned Cart Recovery.

WooCommerce Review: Is It The Right Ecommerce Platform For You?

eCommerce CEO

Up until recently, it felt clunky for ecommerce sites, but they have come a long way. Best single platform to run b oth an ecommerce and an affiliate site under one roof. But the true ecommerce platforms like BigCommerce and Shopify sell better, but not by much. Until recently, it felt clunky for ecommerce and has really lagged behind true online store builders like BigCommerce, and Magento. Abandoned cart email. Abandoned Cart Recovery.

43 BigCommerce Secrets the Fastest Growing Brands Use Right Now (Hint: You Can, Too)

BigCommerce

Why is good ecommerce advice so hard to find? And while some of those tips can work for ecommerce businesses –– most of them don’t make any sense at all. Someone who has spun up a billion-dollar technology company is not the same person who knows how to do the same for ecommerce. Ecommerce companies actually have to ship the goods (and do it crazy well). He is not both an ecommerce store owner and a technology company owner. Free Ecommerce Analytics Guide.