Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges
BigCommerce
AUGUST 13, 2018
With mobile devices handy, there’s no limit to where shoppers can discover and purchase items. Amazon, Walmart, eBay, and even Google are all competing for ecommerce market share, and retailers are smack in the middle. Advantages of Multi-Channel Retailing. Target consumers at different stages of the buyer’s journey.
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