Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges
BigCommerce
AUGUST 13, 2018
According to the survey of American shoppers: 74% shopped at large retailers. 54% shopped at ecommerce marketplaces. 36% shopped at category-specific online retailers. Advantages of Multi-Channel Retailing. With mobile devices handy, there’s no limit to where shoppers can discover and purchase items.
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