Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges
BigCommerce
AUGUST 13, 2018
With mobile devices handy, there’s no limit to where shoppers can discover and purchase items. In the age of free shipping, 2-day shipping, and ship-to-store options, consumers can afford to wait. Amazon, Walmart, eBay, and even Google are all competing for ecommerce market share, and retailers are smack in the middle.
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