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The Case for Extreme Personalization

GetElastic

Today, most commerce systems remain siloed. Point of sale systems in-store are not connected to online catalogues or carts. Pricing, billing and fulfillment systems are duplicated for different channels. The gap between the in-store and online experience is cavernous. Nor are they connected to a customer profile.

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60 Amazing Online Clothing Stores and Their UX Tricks You Should Steal

Ecommerce Platforms

Many brands can learn from this example. The website has an online catalogue with a twist. This is another example of how brilliant and efficient ‘keep it simple’ proves to be. Sometimes things need to be simplified and this is the perfect example. The chic theme of the entire website is lovely. Steven Alan.

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