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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Buyers, on the other hand, have many touchpoints and paths to purchase, so it becomes necessary for retailers to branch out. According to the survey of American shoppers: 74% shopped at large retailers.

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234 American Business Owners on Starting, Scaling and Staying Inspired

BigCommerce

Edie Ramstad, Owner, Weave Got Maille. He is a veterinarian and I spent the last decade in online retail, so the opportunity finally emerged for it to become a reality. Lastly, having an understanding of attribution is critical to understanding multi-channel campaigns’ value. Have patience.