Sat.Dec 09, 2023

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One Game To Rule Them All: Sports and Fandom in America

Forrester eCommerce

It’s not often that soccer and the United States are spoken of in the same breath. But a diminutive Argentinian possessing outsized wizardry changed all of that. Lionel Messi put US Major League Soccer on the world map, and Apple brought the games into American living rooms.

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