[Guest Blog] Merchants: What’s Missing from Your Marketplace Strategy?
ChannelAdvisor
MARCH 30, 2019
When retailers sell on marketplaces, they’re usually focused on the elementary keys to success: competitive pricing, affiliate advertising, and site promotions. But there is one other crucial factor that’s often forgotten: building a strategic partnership with your marketplace. Many retailers have found that they can multiply their sales many times by leveraging their account managers and working together to build an integrated strategy for their business.
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