Bringing Retail Media to Main Street and Beyond: 6 Building Blocks for Success
Retail TouchPoints
MARCH 5, 2024
The same customer might drop into your store to try on an item, then check out the website listing before eventually shifting to mobile to make the final purchase. This isn’t just a case of your mobile app bearing the same branding as your website or in-store settings. Advertising should not be exclusive to your own network.
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