Liveintent

JANUARY 21, 2020

Privacy regulations that address cookie use have emerged like the General Data Protection Regulation ( GDPR ) and the California Consumer Privacy Act ( CCPA ). Third-party cookies don’t work in mobile apps, but the average person spends 2 hours and 57 minutes per day in apps, according to eMarketer.

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What about customer privacy and the use of data? Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget?

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Speaker: Phil Irvine, VP & Director of Audience Intelligence

When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

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