Amazon Advertising Strategies for Fashion Brands and Retailers
ChannelAdvisor
MARCH 15, 2020
Amazon has transitioned from an online bookseller to ”the go-to channel” for anything and everything online. And judging by the features and activities released in the last couple of years, fashion is one of the latest verticals to see a big push by Amazon. Amazon has also evolved in recent years from a retailer/marketplace to a major player in the advertising space.
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