SellBrite

MAY 12, 2020

Google will also veto any ecommerce site it feels is collecting data in an irresponsible matter, so make sure all of your data privacy and data security policies are up to date with current laws and best practices. Step 3: Create a Shopping campaign in Google Ads.

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What about customer privacy and the use of data? Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget?

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Speaker: Phil Irvine, VP & Director of Audience Intelligence

When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

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