The PR Perils of Inaccurate Sales Tax
Retail TouchPoints
APRIL 12, 2024
The story goes that back in December 2023, an average citizen (who refers to himself as MrConsumer) spotted a bargain on Royal Dansk Butter Cookies (the ones that come in the round metal tin) and ordered themselves a 10-pack for the total price of $25.50 (after a $4.50 retailer discount). To their surprise, Walgreens charged $7.29
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