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The 3 big problems with omnichannel retail

Steve Dennis

During my nearly 30 years in retail I’ve heard my colleagues talk about the catalog channel, the e-commerce channel, the store channel, the mobile channel, the home shopping channel and on and on. Customers don’t care about channels. Maybe this was an interesting distinction a decade ago.

article thumbnail

The 3 big problems with omnichannel retail

Steve Dennis

During my nearly 30 years in retail I’ve heard my colleagues talk about the catalog channel, the e-commerce channel, the store channel, the mobile channel, the home shopping channel and on and on. Customers don’t care about channels. Maybe this was an interesting distinction a decade ago.