3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook
Retail TouchPoints
MARCH 9, 2021
As retailers shift more of their attention and dollars to digital content and community-building activities, livestreaming has moved into the spotlight. Many experts point to true livestreaming as a digital adaptation of the “home shopping” models pioneered by QVC and HSN. Its rampant rise in China is encouraging U.S.
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