Activate your dormant emails with LiveIntent’s newest solution: Email Reactivation
Liveintent
APRIL 21, 2023
Too many brands focus on acquiring net new emails versus maximizing the value of existing yet dormant emails. It makes sense: growing an email database means adding to a network effect that is core to monetization today and in the future. A dormant email is not the same thing as someone who is disinterested.
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