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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

Selling products or services online requires a special touch. E-commerce marketing is the act of using marketing strategies to drive awareness and conversions for a business that sells products or services online. E-commerce Marketing Vs. E-commerce Advertising. Paid Search Marketing for E-commerce.

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GDPR for Ecommerce

Klaviyo

So in theory, the GDPR could technically apply to every single business selling to or processing the data of EU citizens. There’s a special class of personal data under GDPR, referred to as sensitive personal data. As a merchant, you are considered a data collector. It’s kind of a big deal, to say the least.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

It’s not just that shoppers are spending more – it’s also that they’re making more digital payments and fewer cash payments. Contactless payments grew 37% YoY in Q2 2021 to account for 45% of global in-person transactions. Touchless payment continues to grow. That’s 9% growth over Q1, amounting to a total of $4.5

eCommerce 197
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How Coronavirus (COVID-19) Is Impacting Ecommerce [July 2021]

ROI Revolution

Alternative payment options have surged over the past year and a half after the coronavirus pandemic pushed consumers to be wary about high-contact shopping. Buy now, pay later (BNPL) is one of the myriad alternative payment methods that has seen the most growth since last year, with BNPL adoption up more than 81% year-over-year.

eCommerce 148
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How Coronavirus (COVID-19) Is Impacting Ecommerce [June 2021]

ROI Revolution

Touchless payment continues to grow. Contactless payment methods surged last year with the pandemic and consumers’ concerns around safety. Touchless transactions like proximity mobile payment, buy now pay later, & BOPIS all surged with COVID-19 and are continuing to see growth even as the pandemic subsides. June 1 update.

eCommerce 158
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Holiday Ecommerce Strategies

ROI Revolution

Timeline for Your Holiday Ecommerce Strategy From strategizing in September to decking the halls in December, the holiday season is a wild ride for digital marketers. Update your local SEO listings to reach shoppers near your brick-and-mortar locations. Avoid These Marketing Pitfalls.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

In August 2021, 66% of organizations were in the process of delaying their office reopenings. Shopify’s total revenue grew 57% year-over-year in Q2 2021, with Shopify’s merchants generating an additional $1.1 Contactless payments grew 37% YoY in Q2 2021 to account for 45% of global in-person transactions. In fact, 35.2%

eCommerce 148