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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

Selling products or services online requires a special touch. I’ll walk you through why e-commerce marketing is different, what strategies to use, and we’ll even explore a few e-commerce businesses that are getting marketing right. What Is E-commerce Marketing? Paid Search Marketing for E-commerce.

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9 Advanced eCommerce Marketing Strategies for Medium or Large Online Stores to Use in 2020

Inflow Insights

If you go to Google and search “eCommerce Marketing Strategy,” you’re more than likely to turn up articles that provide beginner-friendly and surface-level advice. Note: Want to talk to someone who can help with your eCommerce store’s digital marketing? eCommerce PPC Marketing Strategies. #1: KPI: Cost per mille (CPM).

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11 Powerful B2B eCommerce Marketing Strategies to Get Your Ideal Buyers

Inflow Insights

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. Content Pruning Case Study #2. Content Audit Strategies.

B2B 78
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72% of Sites Fail Ecommerce Site Search Expectations: 3 Steps + a Checklist to Ensure Yours Isn’t One of Them

BigCommerce

It’s official: mobile ecommerce on-site search experiences are abysmal. You probably didn’t need a study to prove that out. Think of on-site search as a handy assistant to your most important shoppers – those who exhibit a clear intent. Here are the 2 biggest issues confronting searching mobile consumers. . Go to search.

eCommerce 378
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Your 2023 Digital Strategy Forecast: Key Insights to Navigate Ecommerce

ROI Revolution

For example, Facebook implemented a new BigCommerce integration, and Google has Merchant Listings as a new structured data type/snippet – which has helped a lot of businesses connect to the platforms. You should have multiple payment methods, such as PayPal, Apple Pay, and BNPL options like Klarna and After Pay. Reduce friction.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. Last year, low prices and the ability to purchase online were the top concerns for customers. Business being good isn’t always a good thing.

eCommerce 148
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

It’s not just that shoppers are spending more – it’s also that they’re making more digital payments and fewer cash payments. Contactless payments grew 37% YoY in Q2 2021 to account for 45% of global in-person transactions. 45% of shoppers are more inspired to make a purchase by convenience than price.

eCommerce 197