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A 6-Step Plan To Help SaaS Businesses This Black Friday and Cyber Monday

FastSpring

What channels will help advertise your deals the best (Twitter, PPC, Facebook, etc.). For example, you might not usually use PPC, but it can help showcase your offers over BFCM. According to The Balance, the average discount rates for BFCM hover between 20-30% , with Cyber Monday accounting for 20% of all holiday shopping revenue.

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10 PPC Strategies That Drive Ecommerce Growth

ROI Revolution

With online shopping changing dramatically these past two years, we’ve seen PPC strategies diverging strongly between Google and the Yahoo/Bing Network. While there aren’t many online retailers still without a mobile site, slow site speed and tedious checkout experiences continue to suppress revenue potential from mobile traffic.

PPC 60
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

Mastercard reports that their Q2 2021 revenue surged 36% over last year, a confident indication that consumer spending is rebounding after the pandemic made shoppers wary of making discretionary purchases. It’s not just that shoppers are spending more – it’s also that they’re making more digital payments and fewer cash payments.

eCommerce 197
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

billion in revenue. After surging nearly 20% last year in light of the pandemic, US retail ecommerce is expected to see smaller but still significant 8.7% Revenue from ecommerce is expected to reach $469.3 US retail ecommerce revenue was just $285.9 Furniture and homeware ecommerce revenue grew by 14.5%

eCommerce 148
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How Coronavirus (COVID-19) Is Impacting Ecommerce [July 2021]

ROI Revolution

Alternative payment options have surged over the past year and a half after the coronavirus pandemic pushed consumers to be wary about high-contact shopping. Buy now, pay later (BNPL) is one of the myriad alternative payment methods that has seen the most growth since last year, with BNPL adoption up more than 81% year-over-year.

eCommerce 148
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How Coronavirus (COVID-19) Is Impacting Ecommerce [June 2021]

ROI Revolution

Touchless payment continues to grow. Contactless payment methods surged last year with the pandemic and consumers’ concerns around safety. Touchless transactions like proximity mobile payment, buy now pay later, & BOPIS all surged with COVID-19 and are continuing to see growth even as the pandemic subsides.

eCommerce 158
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How Coronavirus (COVID-19) Is Impacting Ecommerce [January 2022]

ROI Revolution

Where 2020 was ecommerce’s year to shine, nonecommerce sales took the crown last year. in 2021, making up for some brick-and-mortar revenue lost around the onset of the pandemic. Ecommerce sales are projected to grow 15.9% this year while non-ecommerce sales will see 2.2% Revenue was just $269 billion in 2019 and $207.15