Segmenting and Personalizing the B2B Ecommerce Experience
Blue Acorn
SEPTEMBER 13, 2017
You can segment by geography (using shipping addresses) to promote your sealing products to companies in southern and southwestern states with helpful content. This isn’t a fiction-writing seminar. If omnichannel centers on the customer, then it makes sense that omnichannel should center on a customer technology: the CRM.
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