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5 Best Practices for Sports and Outdoor Brands From REI, Nike and Lululemon

Sailthru

JUNE 26, 2018

Amazon has become a one-stop shop for essentially everything — and it’s helped train consumers to expect fast, free shipping and top-notch personalization, to boot. Mobile is a crucial piece of the omnichannel journey, given how integrated smartphones are into every aspect of people’s lives. Sporting and outdoor brands can stay ahead.

Outdoor 68
Outdoor Sporting Goods Shipping Costs Seminar 68
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Segmenting and Personalizing the B2B Ecommerce Experience

Blue Acorn

SEPTEMBER 13, 2017

You can segment by geography (using shipping addresses) to promote your sealing products to companies in southern and southwestern states with helpful content. This isn’t a fiction-writing seminar. If omnichannel centers on the customer, then it makes sense that omnichannel should center on a customer technology: the CRM.

B2B 60
B2B Payments eCommerce Magento 60
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