article thumbnail

33 Ecommerce Strategies for Growth from 12 $1M+ Brands [18 Must Have Tools Included]

BigCommerce

It took a year of testing to get this down, but now John and Shari sit on the Facebook Small Business Advisory board –– helping to educate even the Facebook team on how to personalize ads based on cohorts to drive ridiculously high Return on Ad Spend (ROAS). The tools they use to do this? BigCommerce’s Ecommerce Insights.

article thumbnail

72 American Business Owners on What Motivated Them To Become Entrepreneurs

BigCommerce

We strive each and every day to challenge the fast-fashion, planned-obsolescence, throw-away culture that we grew up in. We do have a retail store in Independence, Virginia and welcome visitors from all over the world. John always dreamed of owning his own slipper-making business, and was ready for this new challenge.

article thumbnail

234 American Business Owners on Starting, Scaling and Staying Inspired

BigCommerce

Their stories are conveniently ignored when you hear about the extinction of small businesses. In reading this article, you’ve begun a journey into the passions, success stories and advice of more than 200 American business owners trying to make ends meet while they make life a little sweeter for those around them.