How FTD Uses UX Analysis to Weed Out Friction Points in the Shopper Journey
Retail TouchPoints
MAY 4, 2021
The Mercury POS component had originally been launched in 2003 , and hadn’t been updated for approximately 10 years, noted Powell. That’s even more of a problem for FTD than other retailers, because the company’s mission is to allow its customer to “help people they care about in moments of happiness and sadness.
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