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Is Influencer Marketing Dead? A Hard Look at The Newest Data (and What You Can Do Instead)

Kissmetrics

With the influx of social media in 2004, influencer marketing exploded and became a lot more prevalent. There are three types of affiliate programs that you can implement: Pay-per-sale: The merchant pays the affiliate in relation to the number of sales that they received from their site. Now, fast forward 14 years later.

article thumbnail

Is Influencer Marketing Dead? A Hard Look at The Newest Data (and What You Can Do Instead)

Kissmetrics

With the influx of social media in 2004, influencer marketing exploded and became a lot more prevalent. There are three types of affiliate programs that you can implement: Pay-per-sale: The merchant pays the affiliate in relation to the number of sales that they received from their site. Now, fast forward 14 years later.