Is Influencer Marketing Dead? A Hard Look at The Newest Data (and What You Can Do Instead)
Kissmetrics
MAY 31, 2018
We’ve seen this before with SEO, email marketing, Facebook marketing, and many others. With the influx of social media in 2004, influencer marketing exploded and became a lot more prevalent. Pay-per-click: The merchant pays the affiliate in relation to the number of clicks that visitors performed while browsing the affiliate’s site.
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