Is Influencer Marketing Dead? A Hard Look at The Newest Data (and What You Can Do Instead)
Kissmetrics
MAY 31, 2018
With the influx of social media in 2004, influencer marketing exploded and became a lot more prevalent. At the event, they distributed 26,000 CLIF bars, and one in 20 social posts with the tag #Pitchforkfest also featured the CLIF bar activation. People constantly shared experience on social media during SXSW.
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