Elf on the Shelf CEO on the Brand’s Unlikely but Enduring Success
Retail TouchPoints
DECEMBER 14, 2023
I would say it was probably 2007 when [the brand] started getting a little more notoriety. I mean, we’re not a bunch of marketers who sat in a room and tried to figure out how to “own” Christmas. It’s a much more omnichannel way to approach business. And sure enough, they did. Lastly, it’s genuine. Is that by design?
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