article thumbnail

4 Paid Search Strategies for the Aftermath of COVID-19

ROI Revolution

Paid search trends during COVID-19 have helped demonstrate the risk-averse nature of businesses following the Great Recession in 2008. Your PPC accounts are experiencing a period of above-target efficiency , leaving wiggle room in your ROAS to give non-direct response advertising a serious go. Stay Ahead of the Competitive Curve.

PPC 144
article thumbnail

The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

Generally, there are six main models of ecommerce that businesses can be categorized into: B2C. Business-to-Consumer (B2C). B2C ecommerce ecompasses transcations made between a business and a consumer. It went on to turn into a major B2B, C2C, and B2C platform that’s still widely used today. Types of Ecommerce.

eCommerce 417