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How Kids Foot Locker Inspires Gen Alpha…from TikTok to the Metaverse

Retail TouchPoints

While many brands and retailers are focusing on engaging Gen Z, Gen Alpha is slowly creeping into the picture. Gen Alpha — consumers born after 2010 — have grown up immersed in technology. That’s why retailers like Kids Foot Locker are embracing the convergence of community and technology to effectively reach Gen Alpha consumers.

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Who is Generation Alpha, and Why Are They Important to Marketers?

Kissmetrics

Generation Z showed us what the intersection of technology and humanity looks like. Generation Alpha covers those born between 2010 and 2024. Generation Alpha Technology Trends. As Generation Alpha evolves, so will their familiar technology. Generation Alpha Social Media Trends.