IRCE 2017: Wednesday
Blue Acorn
JUNE 8, 2017
Here’s my recap of the day’s sessions: How Sephora Uses Mobile to Deliver Experiential Retail. It’s apparent that Laughton and the team at Sephora believes in making mobile an in store companion for their customers. Sephora efficiently sums up their mobile strategy in three words, “teach, inspire, and play.”.
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