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SEO Copywriting: How to Write Content For People and Optimize For Google

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A study by Akamai revealed these stats: 40% of people will abandon a web page if it takes more than 3 seconds to fully load. 47% of end users expect a web page to load in two seconds or less. Site speed has been a ranking factor since 2010 and it’s good for users, too. Case studies can make for powerful content.

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