We Analyzed 5,860,631,392 Articles From 64 Countries. Here’s What Facebook Loves!

Kissmetrics

That’s not too shabby considering I’m only publishing 4 articles a month. That’s an average of 5,105 visitors per article from Facebook. But a large portion of the URLs in our database aren’t articles. So, for this analysis, we looked at 5,860,631,392 articles.

2017’s Most Popular Personalization Articles

Dynamic Yield

The year's best personalization articles will prepare you to make personalization a part of your brand’s mission now, so you can reap the rewards to come. The post 2017’s Most Popular Personalization Articles appeared first on Dynamic Yield.

2017’s Most Popular Personalization Articles

Dynamic Yield

The year's best personalization articles will prepare you to make personalization a part of your brand’s mission now, so you can reap the rewards to come. The post 2017’s Most Popular Personalization Articles appeared first on Dynamic Yield.

Change

Rishi Rawat

Article

Facebook Instant Articles: A New Monetization Opportunity for Publishers?

Dynamic Yield

Does Facebook's Instant Articles program present publishers with new mobile advertising monetization opportunities? The post Facebook Instant Articles: A New Monetization Opportunity for Publishers?

Asymmetrical Numbers Covert Better

Rishi Rawat

Quick video: Article Assurance

Facebook Instant Articles: A New Monetization Opportunity for Publishers?

Dynamic Yield

Does Facebook's Instant Articles program present publishers with new mobile advertising monetization opportunities? The post Facebook Instant Articles: A New Monetization Opportunity for Publishers?

Novelty Effect Example

Rishi Rawat

Article Novelty

Choreographed Experiences

Rishi Rawat

Article Thoughts

Let the Shopper Drive the Experience

Rishi Rawat

Article Cognitive Ease

Fear …

Rishi Rawat

… is an incredibly powerful emotion: Article Story

Long B2C Sales Cycle? Use Content to Power Marketing

Zaius

You probably did spend hours poring over reviews, checking out specs, looking at different brands in store, and reading articles to educate yourself on which brand is the best fit for your needs. This content doesn’t have to be an article, however. Lifecycle Automation Article

B2C 358

How Email Personalization Increases Revenue-Per-Send by 52X

Zaius

Personalization ArticleMarketing personalization isn’t as simple as it used to be. Today, personalizing an email is a lot more than just saying “Hi, [YOUR NAME]” at the start of the message. Your buyers likely expect that, and you have to step up your game to the next level.

Clever Banner Ad

Rishi Rawat

If you want people to interact with your banner ads follow this tactic from SEMrush: Article Challenge Favorite

Live and Die by Your Repeat Purchase Rate

Zaius

Optimization ArticleYou might’ve read the title to this post and thought, “Wow guys, don’t you think a statement like this is a bit much?”. Ok, we’re perhaps being a tad overdramatic (not to mention giving Liam Neeson ideas for the title of his next action flick).

From Backyard to Business: The Empowered Marketer Goes to the Maker’s Mixer

Zaius

The Empowered Marketer ArticleLast week, The Empowered Marketer went to a very special event: the Maker’s Mixer in Portsmouth, New Hampshire.

Top Online Retailers Winning a Competitive Market

Zaius

Customers trust fashion marketplace Need Supply to curate the latest styles for them because their editorials read just like the kind of articles you’d get in high fashion magazines like Vogue. Optimization Article

Clever Order Confirmation Email

Rishi Rawat

Hat tip to Justin for sharing this great email from Native: Article LikabilityYour order confirmation email doesn’t have to be boring.

Introducing Webforms and Preference Centers from Zaius

Zaius

Optimization ArticleZaius Web Modals. Pop-ups may not be everyone’s favorite, but marketers know they work for acquiring new emails. This is exactly why Zaius now offers webforms for email signups, exit intent campaigns, and more.

Demo 195

B2C Ad Copy Examples That Convert

Zaius

Optimization ArticleWriting ad copy is hard. Writing ad copy that’s creative is harder. Writing ad copy that’s creative and converts? That’s an entirely different challenge to tackle.

B2C 355

Dedicated IP vs. Shared IP: Which Is Better in Ecommerce?

Zaius

Optimization ArticleOf all the great rivalries in history—Edison vs. Tesla, Dunkin’ vs. Starbucks, Bette Davis vs. Joan Crawford, Ariana vs. Beyonce—dedicated IP vs. shared IP probably doesn’t come anywhere close to topping the list.

B2C 254

Urgency

Rishi Rawat

This email would be 5% less effective without the line in the red box: Article Urgency

The Empowered Marketer: Best of 2018

Zaius

The Empowered Marketer ArticleNearly a year after launching The Empowered Marketer , it’s time to reflect back on the many fascinating and insightful B2C marketers we were lucky enough to interview. When we launched this podcast back in February, we didn’t really know how it would go.

What’s the Difference Between Cart Abandonment and Checkout Abandonment?

Zaius

Lifecycle Automation ArticleIn ecommerce, we talk a lot about abandonment –– browse abandonment , search abandonment, cart abandonment, etc. But you may not know that what you think of as cart abandonment may actually be checkout abandonment. Not sure about the difference between the two?

Arts 227

Make the Transition from B2B to B2C Marketing

Zaius

Optimization ArticleShifting your career from business to business (B2B) to business to consumer (B2C) marketing is a surprisingly difficult task. One minute you’re marketing SaaS products to enterprises, the next minute you’re convincing consumers to buy a pair of jeans.

B2C 238

Marketing Unboxed: Exploring Ecommerce with Rebecca Minkoff

Zaius

Marketing Unboxed ArticleIf you know women’s fashion at all, chances are you know Rebecca Minkoff. The hugely popular women’s clothing and accessories brand can be found in hundreds of stores worldwide, and their online following is even more widespread.

A Customer’s Second Purchase Is More Important Than Their First

Zaius

Lifecycle Automation ArticleFew things are as satisfying to a marketer as a new customer making their first purchase—it’s basically the marketing equivalent of winning an Oscar. But what happens if that customer buys once, and only once?

What BFCM 2018 Taught Us About Ecommerce Customer Behavior

Zaius

Optimization ArticleStill trying to recover from the adrenaline rush that was BFCM (Black Friday/Cyber Monday)? Luckily, we have just the thing to fill that void—a brand new ecommerce report detailing everything that went down on the biggest shopping weekend of the year.

Do You Know What Decoy Effect Is?

Rishi Rawat

Let me illustrate with an example: Video explanation: Article Favorite Price

Everlane.com Experiment

Rishi Rawat

Just saw a really interesting experiment on Everlane.com and decided to share it: Article Narrative Control Power

Customer Journey

Rishi Rawat

Article ThoughtsNice animated graphic by McKinsey to describe customer journey: Key takeaway: More than half of customers- 58 percent – change brands from one purchase cycle to the next. This means, as marketers, we have plenty of opportunities to acquire new customers.

How In-Store Data Drives Digital Marketing Success

Zaius

Optimization ArticleHow much do you really know about your customers who shop with you in-store? Are you ringing through purchases and letting them walk out the door without knowing their names, which products they’ve bought before, and their shopping preferences?

The Importance of Mapping the Customer Journey in Ecommerce

Zaius

Lifecycle Automation ArticleWhether you’re welcoming an influx of new customers from Black Friday and Cyber Monday or planning for growth next quarter, it’s always a good time to assess how new customers fit into your ecommerce brand’s overall marketing goals.

How to Run an Online Contest for Your B2C Brand

Zaius

Personalization ArticleIf you’re anything like me, you’ll have spent the first few weeks of the new year when it’s gray and cold looking at holidays in the sun.

B2C 195

Coupon or No Coupon: What Should Your Ecommerce Discount Strategy Be?

Zaius

Article Optimization coupons discounting marketing strategyWe’ve all had that moment of jubilation when a coupon code magically appears while we’re browsing items on an ecommerce site. Often, all it takes is an impromptu pop-up to convince us to move from passive browsers to active buyers. .

Are You About to Lose a Loyal Customer?

Zaius

A version of this article originally appeared in 60 Second Marketer. Lifecycle Automation ArticleLoyal customers are the lifeblood of your business. Rather than constantly looking for new business, it’s both easier and far more profitable to keep your loyal customers happy.

How User-Generated Content Can Boost Your Ecommerce Brand

Zaius

This article originally appeared in MarketingProfs. Article personalization content marketing user-generated contentIn a crowded market, it’s tougher than ever to grab your customers’ fleeting attention.

How Ecommerce Discounts Hurt Customer Loyalty

Zaius

Optimization ArticleHave you heard of a little event called Black Friday? Cyber Monday ring a bell?

4 Ways to Encourage a Repeat Purchase in Ecommerce

Zaius

Article Lifecycle Automation customer loyalty repeat purchase second purchaseAcquiring a new customer is not cheap.

Black Friday Tip

Rishi Rawat

If your Black Friday product pages have jargon (black highlight) and features without benefits (red text) no one is going to buy what you’re selling: Article Not Good