We Analyzed 5,860,631,392 Articles From 64 Countries. Here’s What Facebook Loves!

Kissmetrics

That’s not too shabby considering I’m only publishing 4 articles a month. That’s an average of 5,105 visitors per article from Facebook. But a large portion of the URLs in our database aren’t articles. So, for this analysis, we looked at 5,860,631,392 articles.

2017’s Most Popular Personalization Articles

Dynamic Yield

The year's best personalization articles will prepare you to make personalization a part of your brand’s mission now, so you can reap the rewards to come. The post 2017’s Most Popular Personalization Articles appeared first on Dynamic Yield.

2017’s Most Popular Personalization Articles

Dynamic Yield

The year's best personalization articles will prepare you to make personalization a part of your brand’s mission now, so you can reap the rewards to come. The post 2017’s Most Popular Personalization Articles appeared first on Dynamic Yield.

Change

Rishi Rawat

Article

Facebook Instant Articles: A New Monetization Opportunity for Publishers?

Dynamic Yield

Does Facebook's Instant Articles program present publishers with new mobile advertising monetization opportunities? The post Facebook Instant Articles: A New Monetization Opportunity for Publishers?

RIS Featured Article: Will Google Win at Retail by Dev Ganesan

ItemMaster

Read the Full Article Below as Featured on RIS : READ THE ARTICLE. The post RIS Featured Article: Will Google Win at Retail by Dev Ganesan appeared first on ItemMaster.

Asymmetrical Numbers Covert Better

Rishi Rawat

Quick video: Article Assurance

Novelty Effect Example

Rishi Rawat

Article Novelty

Choreographed Experiences

Rishi Rawat

Article Thoughts

Let the Shopper Drive the Experience

Rishi Rawat

Article Cognitive Ease

What’s The Best Relationship On Valentine’s Day?

Zmags

Ecommerce Articles Ecommerce Best Practices Competitive Marketplace online shopper behaviorAnswer: it’s your partner relationship! First and foremost, Happy Valentine’s Day. With so much love going around today, let’s not forget to […].

Engage Buyers Between Purchases with an Ecommerce Content Strategy

Zaius

The content educates and informs, while also providing links directly to the frames mentioned at the bottom of the article. The blog is split into categories that feature interviews with designers and architects, as well as articles about the materials used in stores.

6 Ways to Avoid and Improve Email List Fatigue

Zaius

There are a lot of articles out there that will tell you the best time to send emails, what kind of content your customers will engage with, and how you should place your CTAs and graphics. Segmentation Article

Fear …

Rishi Rawat

… is an incredibly powerful emotion: Article Story

INFOGRAPHIC: How Marketers Plan to Analyze, Buy, and Use Tech in 2019

Zaius

Optimization ArticleWhen it comes down to it, our lives as marketers revolve around technology. Building new email flows, optimizing our next campaign across channels, acquiring the next customer—all are dependent on finding the perfect tool that enables us to do our job efficiently.

B2C 244

Long B2C Sales Cycle? Use Content to Power Marketing

Zaius

You probably did spend hours poring over reviews, checking out specs, looking at different brands in store, and reading articles to educate yourself on which brand is the best fit for your needs. This content doesn’t have to be an article, however. Lifecycle Automation Article

B2C 366

How Email Personalization Increases Revenue-Per-Send by 52X

Zaius

Personalization ArticleMarketing personalization isn’t as simple as it used to be. Today, personalizing an email is a lot more than just saying “Hi, [YOUR NAME]” at the start of the message. Your buyers likely expect that, and you have to step up your game to the next level.

Measuring Ecommerce Ad Attribution for Maximum Impact

Zaius

Attribution ArticleWhen it comes to ad attribution across channels like Facebook, Instagram, and Google, many marketers only look at cost-per-click (CPC).

Live and Die by Your Repeat Purchase Rate

Zaius

Optimization ArticleYou might’ve read the title to this post and thought, “Wow guys, don’t you think a statement like this is a bit much?”. Ok, we’re perhaps being a tad overdramatic (not to mention giving Liam Neeson ideas for the title of his next action flick).

QUIZ: Are You a Marketing Data Scientist?

Zaius

Optimization Uncategorized ArticleIn an ideal world, every marketer would use data to its fullest impact—including website data, ecommerce data, and all types of customer data.

Why Every B2C Marketer Must Be an Artist

Zaius

Personalization ArticleCreativity is an innate quality in most marketers. It’s what inspires our best ideas and keeps us going when campaigns don’t go as planned. Unfortunately, creativity doesn’t come on command. It has to be cultivated, inspired, and — surprisingly — organized.

B2C 254

Use Product Detail Page Views to Fuel Your Email Strategy

Zaius

Lifecycle Automation ArticleAs marketers, sometimes we’re so busy collecting and analyzing the big picture customer data, it can be easy to get distracted.

B2C 265

Once Upon A Time: Brand Storytelling That Drives Conversions

Zaius

Personalization ArticleThis is a guest blog post from Zmags. . It’s no secret that today’s online shopper is increasingly dissatisfied with traditional marketing methods. They don’t want to be sold to; they want to be engaged with through exciting narratives and interactive experiences.

Clever Banner Ad

Rishi Rawat

If you want people to interact with your banner ads follow this tactic from SEMrush: Article Challenge Favorite

Every Marketer Must Become a Cutting Edge Technologist

Zaius

Optimization ArticleWhen you think of your role as a B2C marketer, does “technologist” immediately come to mind as a description? If it doesn’t, it should.

B2C 212

The Empowered Marketer: Greg Moore of Charlie Hustle

Zaius

The Empowered Marketer ArticleCharlie Hustle did something incredibly difficult: they created a t-shirt that became the symbol of a city. Specifically, Kansas City.

B2C Ad Copy Examples That Convert

Zaius

Optimization ArticleWriting ad copy is hard. Writing ad copy that’s creative is harder. Writing ad copy that’s creative and converts? That’s an entirely different challenge to tackle.

B2C 364

From Backyard to Business: The Empowered Marketer Goes to the Maker’s Mixer

Zaius

The Empowered Marketer ArticleLast week, The Empowered Marketer went to a very special event: the Maker’s Mixer in Portsmouth, New Hampshire.

The Secret Factor to Surviving in an Amazon World: Emotional Connections

Zaius

Personalization ArticleChat with any marketer at an ecommerce brand and they’ll gripe about how tough it’s become to compete in today’s ecommerce world.

Urgency

Rishi Rawat

This email would be 5% less effective without the line in the red box: Article Urgency

Top Online Retailers Winning a Competitive Market

Zaius

Customers trust fashion marketplace Need Supply to curate the latest styles for them because their editorials read just like the kind of articles you’d get in high fashion magazines like Vogue. Optimization Article

Clever Order Confirmation Email

Rishi Rawat

Hat tip to Justin for sharing this great email from Native: Article LikabilityYour order confirmation email doesn’t have to be boring.

Do You Know What Decoy Effect Is?

Rishi Rawat

Let me illustrate with an example: Video explanation: Article Favorite Price

A Customer’s Second Purchase Is More Important Than Their First

Zaius

Lifecycle Automation ArticleFew things are as satisfying to a marketer as a new customer making their first purchase—it’s basically the marketing equivalent of winning an Oscar. But what happens if that customer buys once, and only once?

Customer Journey

Rishi Rawat

Article ThoughtsNice animated graphic by McKinsey to describe customer journey: Key takeaway: More than half of customers- 58 percent – change brands from one purchase cycle to the next. This means, as marketers, we have plenty of opportunities to acquire new customers.