We Analyzed 5,860,631,392 Articles From 64 Countries. Here’s What Facebook Loves!

Kissmetrics

That’s not too shabby considering I’m only publishing 4 articles a month. That’s an average of 5,105 visitors per article from Facebook. But a large portion of the URLs in our database aren’t articles. So, for this analysis, we looked at 5,860,631,392 articles.

2017’s Most Popular Personalization Articles

Dynamic Yield

The year's best personalization articles will prepare you to make personalization a part of your brand’s mission now, so you can reap the rewards to come. The post 2017’s Most Popular Personalization Articles appeared first on Dynamic Yield.

Change

Rishi Rawat

Article

Facebook Instant Articles: A New Monetization Opportunity for Publishers?

Dynamic Yield

Does Facebook's Instant Articles program present publishers with new mobile advertising monetization opportunities? The post Facebook Instant Articles: A New Monetization Opportunity for Publishers?

RIS Featured Article: Will Google Win at Retail by Dev Ganesan

ItemMaster

Read the Full Article Below as Featured on RIS : READ THE ARTICLE. The post RIS Featured Article: Will Google Win at Retail by Dev Ganesan appeared first on ItemMaster.

Fear …

Rishi Rawat

… is an incredibly powerful emotion: Article Story

Urgency

Rishi Rawat

This email would be 5% less effective without the line in the red box: Article Urgency

VIDEO POST: Don’t Be Intimidated by Amazon

Rishi Rawat

Article Thoughts FavoriteI know Amazon is a scary animal. But Amazon isn’t the end all of retail. Here is my personal story: Here is the product page: [link]. You tell me if you see any mention of this being a Japanese language model.

Everlane.com Experiment

Rishi Rawat

Just saw a really interesting experiment on Everlane.com and decided to share it: Article Narrative Control Power

A Customer’s Second Purchase Is More Important Than Their First

Zaius

Lifecycle Automation ArticleFew things are as satisfying to a marketer as a new customer making their first purchase—it’s basically the marketing equivalent of winning an Oscar. But what happens if that customer buys once, and only once?

Do You Know What Decoy Effect Is?

Rishi Rawat

Let me illustrate with an example: Video explanation: Article Favorite Price

Brand Loyalty Examples: 8 B2C Brands with a Rabid Fanbase

Zaius

Personalization ArticleFans are everything. These are the people who love your brand and your products so much they can’t wait to tell their friends.

B2C 195

4 Ways to Encourage a Repeat Purchase in Ecommerce

Zaius

Article Lifecycle Automation customer loyalty repeat purchase second purchaseAcquiring a new customer is not cheap.

Coupon or No Coupon: What Should Your Ecommerce Discount Strategy Be?

Zaius

Article Optimization coupons discounting marketing strategyWe’ve all had that moment of jubilation when a coupon code magically appears while we’re browsing items on an ecommerce site. Often, all it takes is an impromptu pop-up to convince us to move from passive browsers to active buyers. .

Customer Journey

Rishi Rawat

Article ThoughtsNice animated graphic by McKinsey to describe customer journey: Key takeaway: More than half of customers- 58 percent – change brands from one purchase cycle to the next. This means, as marketers, we have plenty of opportunities to acquire new customers.

How User-Generated Content Can Boost Your Ecommerce Brand

Zaius

This article originally appeared in MarketingProfs. Article personalization content marketing user-generated contentIn a crowded market, it’s tougher than ever to grab your customers’ fleeting attention.

Learn From Last Year’s Best Black Friday and Cyber Monday Emails

Zaius

Optimization ArticleSummer may just be wrapping up, but like every good B2C marketer, we have the holidays on our minds already. And how could we not, when last year’s sales for Black Friday and Cyber Monday shattered records yet again ? But that growth is a double-edged sword.

B2C 195

Improve Product Listing Page Conversions

Rishi Rawat

If you are driving paid search traffic to a product listing page I have a simple conversion idea: Article Reduce Consideration Set

What Do Your Buyers Love? Ask Them in a Customer Survey

Zaius

Personalization ArticleDo you know exactly what your customers like and don’t like? If you quickly answered “Yes” then pause, and honestly ask yourself this: how do you really know? Have you ever actually asked your customers what they think of your B2C brand?

Why Digital-Native Brands Are Moving In-Store

Zaius

Article Attribution brick-and-mortar ecommerce in-store omnichannelIn the retail industry, 2017 was a record year — but unfortunately not for a reason we should celebrate. More stores closed in the US in that period of 12 months than any other year on record.

Why Weird Ecommerce Ads Kill It on Facebook

Zaius

Article Optimization ecommerce ads facebook ads paid social media campaignsYou may have noticed something strange happening on Facebook lately. And I’m not talking about your high school classmate’s obsession with their cat.). It’s the ads. The weird ones.

A/B Test Your Entire Ecommerce Brand

Zaius

Article Optimization a/b testing brandingThe best day to send your customers emails is Tuesday, according to solid A/B testing analysis. The second best day is Thursday.

The Cross-Sell and Upsell Strategies Every B2C Marketer Needs

Zaius

Lifecycle Automation ArticleEvery marketer knows that acquiring new customers is expensive. It is anywhere from five to 25 times more expensive to acquire a new customer than it is to retain an existing one.

B2C 195

The Psychology Behind Customer Loyalty

Zaius

Article personalization customer behavior customer loyalty psychologyPassionate fan bases are common among sports teams, rock bands, even baby hippos.

The Top 10 Mistakes Ecommerce Marketers Make

Zaius

Optimization ArticleMost advice for ecommerce marketers focuses on what you should be doing to improve your brand’s marketing. You should be working to implement omnichannel campaigns , lower your cost-per-click, and get a better handle on your first party data. .

The Best Subject Lines For Cart Abandonment Emails

Zaius

Personalization ArticleHere’s a scary statistic for you: On average, three out of four carts are abandoned by shoppers. But it’s not all bad news: Customers who initially abandon their carts, but respond successfully to cart abandonment emails end up spending 55 percent more on their order.

B2C 195

How Customer Service Data Can Improve Customer Loyalty

Zaius

Article personalization customer loyalty customer supportAs a marketer, you can never have enough of it. The more you have, the better you know your customers, and the more relevant you can make your campaigns.

The Best Subject Lines For Cart Abandonment Emails

Zaius

Article personalization cart abandonment email marketing email triggersHere’s a scary statistic for you: On average, three out of four carts are abandoned by shoppers.

B2C 195

6 Awesome Omni Channel Strategies That You Can Use For Your Store

Ecommerce Platforms

ArticlesHave you encountered a chance to move into the world of omnichannel selling? Chances are you have. Even if it doesn't seem like it. A physical retail hardware store selling a handful of items online reflects that of an omnichannel experience.

The Top 10 Sessions to See at IRCE 2018

Zaius

Article Optimization conference Internet Retailer IRCE Session GuideIt’s almost time for the Internet Retailer Conference & Exhibition , AKA IRCE — the massive ecommerce conference with the largest expo hall in the industry. IRCE 2018 takes place from June 5 to 8 at McCormick Place West in Chicago and, with an agenda put together by the experts at Internet Retailer magazine, it’s a can’t-miss event for everyone in ecommerce.

Use Customers to Craft Better Product Pages

Rishi Rawat

A couple of weeks ago, we wrote an article ( link ) explaining how you can improve product descriptions by studying submitted reviews. For the sake of continuity, we’ll use the same site (spinlife.com) that was used in the previous article.

Words Work When They’re Readable

Rishi Rawat

Article Favorite Thoughtfulness10 years ago the web was slow as a snail so websites were simple: black font with a white background. Today, because CSS is a thing and slow internet isn’t we’ve started designing the crap out of pages.

5 Ways to Boost Your Ecommerce Conversions

Zaius

Article Optimization conversions ecommerce optimizationThis is a guest post from Digioh. As an ecommerce marketer, you’re never completely satisfied with your website’s conversion rate. You’re always looking for that small tweak that will help you eke out a slight increase in clicks.

Changing Our Marketing Message Based on User Behavior

Rishi Rawat

Video explanation of concept: Article Choreographed ExperienceTo do this we need to utilize the Choreographed Experience tactic. Definition: A Choreographed Experience is where we switch up our marketing messaging based on the interaction pattern of the shopper.

Google Vs. Amazon

Rishi Rawat

I’m not concerned because Amazon is crap for research: Article ThoughtsI read somewhere that 55% of product searches start on Amazon.

People Matter; Marketing Channels Don’t

Zaius

This article originally appeared in MediaPost. Article Blog Homepage Featured Carousel Segmentation omnichannel omnichannel marketingWhat matters more to your B2C business — a new customer buying your product or the new marketing channel that brought in the new customer? It may seem like a tough question at first glance, but it isn’t really. The marketing channel is only important because it brought in that new customer.

Olark Review:The Best Live Chat for Website Tool

Ecommerce Platforms

Customers may not be able to find helpful articles in your website. Articles Live chat for website Olark ReviewDon’t you just hate it when something goes wrong and you have to wait hours for an email response or phone support service?

6 Dos and Don’ts of Winback Campaigns

Zaius

Segmentation ArticleIt’s a marketer’s worst nightmare: For whatever reason,a one-time repeat customer has stopped engaging with your brand entirely. Now, they’ve fallen into the dreaded category of “inactive subscriber.”.

6 Dos and Don’ts of Winback Campaigns

Zaius

Article Segmentation personalization segmentation winback campaignsIt’s a marketer’s worst nightmare: For whatever reason,a one-time repeat customer has stopped engaging with your brand entirely. Now, they’ve fallen into the dreaded category of “inactive subscriber.” .

Power Ecommerce Growth with Lifecycle Marketing

Zaius

Article Lifecycle Automation customer data customer lifecycle lifecycle marketingThe customer lifecycle is as varied and multifaceted as your customers themselves. Customers take a multi-step journey as they move from a brand new buyer to — hopefully — a loyal customer.