INDUSTRY INSIGHTS YOUR PEERS ARE READING
Optimization ArticleYou might’ve read the title to this post and thought, “Wow guys, don’t you think a statement like this is a bit much?”. Ok, we’re perhaps being a tad overdramatic (not to mention giving Liam Neeson ideas for the title of his next action flick). MORE
Personalization ArticleKPI dashboards are flashing in the office; flash reports are flush with beautiful data viz; and you’ve even got a job req open for your very own data scientist (I bet it has been open for a while, too). You’ve successfully progressed to become a data-driven marketer. MORE
Personalization ArticleDoes your ecommerce newsletter suck? Your open rates are just OK; your clicks so-so; and you get the occasional conversion, but there’s clearly more you could be doing with your customer newsletter. Think about how many email newsletters you receive each week yourself. MORE
Optimization ArticleWriting ad copy is hard. Writing ad copy that’s creative is harder. Writing ad copy that’s creative and converts? That’s an entirely different challenge to tackle. MORE
Optimization ArticleThis week was Magento Imagine 2019 with 3,000-plus ecommerce leaders from around the world converging on Las Vegas for breakout sessions, live customer panels, and much more. MORE
Personalization ArticleChat with any marketer at an ecommerce brand and they’ll gripe about how tough it’s become to compete in today’s ecommerce world. MORE
Optimization ArticleYour most loyal and valuable customers shop across multiple channels, both online and offline. Consumers who buy products both online and in-store have a 30% higher lifetime value than those who shop using only one channel. MORE
Lifecycle Automation ArticleMuch like the phases of the moon, your buyers go through a series of stages as they engage with your B2C brand. First, an anonymous user browses your site, then makes a purchase, then another, and slowly, but surely, becomes a loyal customer. MORE
Lifecycle Automation ArticleAs marketers, sometimes we’re so busy collecting and analyzing the big picture customer data, it can be easy to get distracted. MORE
Read the Full Article Below as Featured on RIS : READ THE ARTICLE. The post RIS Featured Article: Will Google Win at Retail by Dev Ganesan appeared first on ItemMaster. MORE
Optimization ArticleWe have someone you MUST meet! Zam (like Sam, but with a ‘Z’). If you’re a marketer, Zam is about to become your new best friend. Zam is a data science-powered marketing assistant that lives inside the Zaius B2C CRM platform. MORE
You probably did spend hours poring over reviews, checking out specs, looking at different brands in store, and reading articles to educate yourself on which brand is the best fit for your needs. This content doesn’t have to be an article, however. Lifecycle Automation Article MORE
Personalization ArticleCreativity is an innate quality in most marketers. It’s what inspires our best ideas and keeps us going when campaigns don’t go as planned. Unfortunately, creativity doesn’t come on command. It has to be cultivated, inspired, and — surprisingly — organized. MORE
That’s not too shabby considering I’m only publishing 4 articles a month. That’s an average of 5,105 visitors per article from Facebook. But a large portion of the URLs in our database aren’t articles. So, for this analysis, we looked at 5,860,631,392 articles. MORE
Personalization ArticleMarketing personalization isn’t as simple as it used to be. Today, personalizing an email is a lot more than just saying “Hi, [YOUR NAME]” at the start of the message. Your buyers likely expect that, and you have to step up your game to the next level. MORE
Optimization Uncategorized ArticleIn an ideal world, every marketer would use data to its fullest impact—including website data, ecommerce data, and all types of customer data. MORE
Does Facebook's Instant Articles program present publishers with new mobile advertising monetization opportunities? The post Facebook Instant Articles: A New Monetization Opportunity for Publishers? MORE
There are a lot of articles out there that will tell you the best time to send emails, what kind of content your customers will engage with, and how you should place your CTAs and graphics. Segmentation Article MORE
Ecommerce Articles Ecommerce Best Practices Competitive Marketplace online shopper behaviorAnswer: it’s your partner relationship! First and foremost, Happy Valentine’s Day. With so much love going around today, let’s not forget to […]. MORE
The content educates and informs, while also providing links directly to the frames mentioned at the bottom of the article. The blog is split into categories that feature interviews with designers and architects, as well as articles about the materials used in stores. MORE
Personalization ArticleThis is a guest post from D Branding. Is RedBull the best energy drink? It doesn’t really matter if it’s the best since it’s been the biggest brand in the energy drinks category for 20 years. Because RedBull has built a great brand. What do we mean by that? MORE
Segmentation ArticleAn influencer program isn’t just asking a reality TV star to model your products in a #SponCon post on Instagram. Done right, social media influencers can help you build consumer trust in your brand. MORE
The Empowered Marketer ArticleCustomer research is the core of every good marketing strategy. Finding product-market fit is nearly impossible if you don’t talk to a ton of people about your product, test it out, and find the audience who truly loves it. MORE
Optimization ArticleGetting your customers to open, read, click, and convert on your emails is hard enough, but what if the emails never even reach their inbox in the first place? That’s why email deliverability is so important. MORE
The Empowered Marketer ArticleAmazon is a behemoth. So much so, that sales on Amazon accounted for a staggering 49% of all ecommerce sales in 2018. MORE
Optimization ArticleWe work hard to help marketers thrive every day at Zaius, but sometimes it’s nice to have that effort recognized. . MORE
Does Facebook's Instant Articles program present publishers with new mobile advertising monetization opportunities? The post Facebook Instant Articles: A New Monetization Opportunity for Publishers? MORE
Optimization ArticleWhen it comes down to it, our lives as marketers revolve around technology. Building new email flows, optimizing our next campaign across channels, acquiring the next customer—all are dependent on finding the perfect tool that enables us to do our job efficiently. MORE
Article Related Topics Kissmetrics
SEPTEMBER 4, 2018
That’s not too shabby considering I’m only publishing 4 articles a month. That’s an average of 5,105 visitors per article from Facebook. But a large portion of the URLs in our database aren’t articles. So, for this analysis, we looked at 5,860,631,392 articles.
Dynamic Yield
JANUARY 4, 2018
The year's best personalization articles will prepare you to make personalization a part of your brand’s mission now, so you can reap the rewards to come. The post 2017’s Most Popular Personalization Articles appeared first on Dynamic Yield.
Dynamic Yield
JANUARY 4, 2018
The year's best personalization articles will prepare you to make personalization a part of your brand’s mission now, so you can reap the rewards to come. The post 2017’s Most Popular Personalization Articles appeared first on Dynamic Yield.
Dynamic Yield
MAY 28, 2015
Does Facebook's Instant Articles program present publishers with new mobile advertising monetization opportunities? The post Facebook Instant Articles: A New Monetization Opportunity for Publishers?
Dynamic Yield
MAY 28, 2015
Does Facebook's Instant Articles program present publishers with new mobile advertising monetization opportunities? The post Facebook Instant Articles: A New Monetization Opportunity for Publishers?
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Zaius
MARCH 25, 2019
Optimization ArticleWe have someone you MUST meet! Zam (like Sam, but with a ‘Z’). If you’re a marketer, Zam is about to become your new best friend. Zam is a data science-powered marketing assistant that lives inside the Zaius B2C CRM platform.
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Zaius
MARCH 22, 2019
Optimization ArticleWe work hard to help marketers thrive every day at Zaius, but sometimes it’s nice to have that effort recognized. .
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Zaius
MARCH 21, 2019
There are a lot of articles out there that will tell you the best time to send emails, what kind of content your customers will engage with, and how you should place your CTAs and graphics. Segmentation Article
Zaius
APRIL 18, 2019
Optimization ArticleYour most loyal and valuable customers shop across multiple channels, both online and offline. Consumers who buy products both online and in-store have a 30% higher lifetime value than those who shop using only one channel.
Zaius
APRIL 30, 2019
Personalization ArticleWe’re all glued to our phones – at lunch with friends, waiting in line, while watching Netflix, or even while crossing the road.
Zaius
MARCH 27, 2019
Personalization ArticleThis is a guest post from D Branding. Is RedBull the best energy drink? It doesn’t really matter if it’s the best since it’s been the biggest brand in the energy drinks category for 20 years. Because RedBull has built a great brand. What do we mean by that?
Zaius
NOVEMBER 1, 2018
You probably did spend hours poring over reviews, checking out specs, looking at different brands in store, and reading articles to educate yourself on which brand is the best fit for your needs. This content doesn’t have to be an article, however. Lifecycle Automation Article
Zaius
MAY 1, 2019
The Empowered Marketer ArticleAmazon is a behemoth. So much so, that sales on Amazon accounted for a staggering 49% of all ecommerce sales in 2018.
Zaius
NOVEMBER 27, 2018
Personalization ArticleMarketing personalization isn’t as simple as it used to be. Today, personalizing an email is a lot more than just saying “Hi, [YOUR NAME]” at the start of the message. Your buyers likely expect that, and you have to step up your game to the next level.
Zaius
OCTOBER 2, 2018
Optimization ArticleYou might’ve read the title to this post and thought, “Wow guys, don’t you think a statement like this is a bit much?”. Ok, we’re perhaps being a tad overdramatic (not to mention giving Liam Neeson ideas for the title of his next action flick).
Zaius
MAY 16, 2019
Optimization ArticleThis week was Magento Imagine 2019 with 3,000-plus ecommerce leaders from around the world converging on Las Vegas for breakout sessions, live customer panels, and much more.
Zaius
APRIL 16, 2019
Personalization ArticleKPI dashboards are flashing in the office; flash reports are flush with beautiful data viz; and you’ve even got a job req open for your very own data scientist (I bet it has been open for a while, too). You’ve successfully progressed to become a data-driven marketer.
Zaius
MARCH 14, 2019
The content educates and informs, while also providing links directly to the frames mentioned at the bottom of the article. The blog is split into categories that feature interviews with designers and architects, as well as articles about the materials used in stores.
Zaius
JANUARY 17, 2019
Personalization ArticleChat with any marketer at an ecommerce brand and they’ll gripe about how tough it’s become to compete in today’s ecommerce world.
Zaius
JANUARY 24, 2019
Optimization Uncategorized ArticleIn an ideal world, every marketer would use data to its fullest impact—including website data, ecommerce data, and all types of customer data.
Zaius
FEBRUARY 28, 2019
Optimization ArticleWhen it comes down to it, our lives as marketers revolve around technology. Building new email flows, optimizing our next campaign across channels, acquiring the next customer—all are dependent on finding the perfect tool that enables us to do our job efficiently.
Zaius
MAY 14, 2019
Personalization ArticleDoes your ecommerce newsletter suck? Your open rates are just OK; your clicks so-so; and you get the occasional conversion, but there’s clearly more you could be doing with your customer newsletter. Think about how many email newsletters you receive each week yourself.
Zaius
MAY 15, 2019
The Empowered Marketer ArticleCustomer research is the core of every good marketing strategy. Finding product-market fit is nearly impossible if you don’t talk to a ton of people about your product, test it out, and find the audience who truly loves it.
Zaius
APRIL 4, 2019
Segmentation ArticleAn influencer program isn’t just asking a reality TV star to model your products in a #SponCon post on Instagram. Done right, social media influencers can help you build consumer trust in your brand.
Zaius
APRIL 2, 2019
Optimization ArticleGetting your customers to open, read, click, and convert on your emails is hard enough, but what if the emails never even reach their inbox in the first place? That’s why email deliverability is so important.
Zaius
MAY 6, 2019
Lifecycle Automation ArticleMuch like the phases of the moon, your buyers go through a series of stages as they engage with your B2C brand. First, an anonymous user browses your site, then makes a purchase, then another, and slowly, but surely, becomes a loyal customer.
Zmags
FEBRUARY 14, 2019
Ecommerce Articles Ecommerce Best Practices Competitive Marketplace online shopper behaviorAnswer: it’s your partner relationship! First and foremost, Happy Valentine’s Day. With so much love going around today, let’s not forget to […].
Zaius
FEBRUARY 7, 2019
Personalization ArticleCreativity is an innate quality in most marketers. It’s what inspires our best ideas and keeps us going when campaigns don’t go as planned. Unfortunately, creativity doesn’t come on command. It has to be cultivated, inspired, and — surprisingly — organized.
Zaius
FEBRUARY 19, 2019
Lifecycle Automation ArticleAs marketers, sometimes we’re so busy collecting and analyzing the big picture customer data, it can be easy to get distracted.
Zaius
OCTOBER 23, 2018
Optimization ArticleWriting ad copy is hard. Writing ad copy that’s creative is harder. Writing ad copy that’s creative and converts? That’s an entirely different challenge to tackle.
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