2017’s Most Popular Personalization Articles

Dynamic Yield

The year's best personalization articles will prepare you to make personalization a part of your brand’s mission now, so you can reap the rewards to come. The post 2017’s Most Popular Personalization Articles appeared first on Dynamic Yield.

RIS Featured Article: Will Google Win at Retail by Dev Ganesan

ItemMaster

Read the Full Article Below as Featured on RIS : READ THE ARTICLE. The post RIS Featured Article: Will Google Win at Retail by Dev Ganesan appeared first on ItemMaster.

Facebook Instant Articles: A New Monetization Opportunity for Publishers?

Dynamic Yield

Does Facebook's Instant Articles program present publishers with new mobile advertising monetization opportunities? The post Facebook Instant Articles: A New Monetization Opportunity for Publishers?

Novelty Effect Example

Rishi Rawat

Article Novelty

Choreographed Experiences

Rishi Rawat

Article Thoughts

Do You Know What Decoy Effect Is?

Rishi Rawat

Let me illustrate with an example: Video explanation: Article Favorite Price

How User-Generated Content Can Boost Your Ecommerce Brand

Zaius

This article originally appeared in MarketingProfs. Article personalization content marketing user-generated contentIn a crowded market, it’s tougher than ever to grab your customers’ fleeting attention.

Why Digital-Native Brands Are Moving In-Store

Zaius

Article Attribution brick-and-mortar ecommerce in-store omnichannelIn the retail industry, 2017 was a record year — but unfortunately not for a reason we should celebrate. More stores closed in the US in that period of 12 months than any other year on record.

Customer Journey

Rishi Rawat

Article ThoughtsNice animated graphic by McKinsey to describe customer journey: Key takeaway: More than half of customers- 58 percent – change brands from one purchase cycle to the next. This means, as marketers, we have plenty of opportunities to acquire new customers.

Coupon or No Coupon: What Should Your Ecommerce Discount Strategy Be?

Zaius

Article Optimization coupons discounting marketing strategyWe’ve all had that moment of jubilation when a coupon code magically appears while we’re browsing items on an ecommerce site. Often, all it takes is an impromptu pop-up to convince us to move from passive browsers to active buyers. .

Why Weird Ecommerce Ads Kill It on Facebook

Zaius

Article Optimization ecommerce ads facebook ads paid social media campaignsYou may have noticed something strange happening on Facebook lately. And I’m not talking about your high school classmate’s obsession with their cat.). It’s the ads. The weird ones.

A/B Test Your Entire Ecommerce Brand

Zaius

Article Optimization a/b testing brandingThe best day to send your customers emails is Tuesday, according to solid A/B testing analysis. The second best day is Thursday.

Anti Scent Trail

Rishi Rawat

Let me show you: Article Scent TrailScent Trail trail is used to help the shopper know they’re on the right path.

What Facebook’s New Ad Policy Means for Your Ecommerce Business

Zaius

Article Optimization ecommerce ads facebook adsIt seems like Facebook releases a new update to their algorithm every other week. Some barely make a blip, while others cause marketers to collectively lose their minds.

The Top 10 Sessions to See at IRCE 2018

Zaius

Article Optimization conference Internet Retailer IRCE Session GuideIt’s almost time for the Internet Retailer Conference & Exhibition , AKA IRCE — the massive ecommerce conference with the largest expo hall in the industry. IRCE 2018 takes place from June 5 to 8 at McCormick Place West in Chicago and, with an agenda put together by the experts at Internet Retailer magazine, it’s a can’t-miss event for everyone in ecommerce.

Lifetime Warranty

Rishi Rawat

Article LikeabilityMost companies explain warranties in a boring way. Not Red Oxx. Their warranty message is inspiring: Red Oxx “No Bull” Warranty. As time rolls a ceaseless course, only the genuine guarantee remains.

How Powerful is the POWER Trigger?

Rishi Rawat

Now, watch my video: Article Favorite PowerBut first, let’s run down the definition of Power trigger: This is when we let the shopper know they are in the driver seat.

Why Decision Trees Are Terrible for Omnichannel

Zaius

Article personalization omnichannel campaign management omnichannel marketing triggered campaignsA version of this post originally appeared on the Marketo blog.

How to Find Your Customer Niche and Dig In

Zaius

Article Optimization customer loyalty ecommerce niche marketingThere’s something to be said for ecommerce businesses that can hone in on a single idea and capitalize on it to perfection.

Move Beyond Email Marketing in Ecommerce

Zaius

Article Attribution omnichannel omnichannel marketing push notifications retargeting social mediaSometimes I feel like I’m drowning in emails. Between work emails, catching up with friends on the other side of the world, flash sales from fashion brands, the seven daily emails from Amazon, and the confirmation of orders I’ve placed, my inbox is never even close to reaching zero. The amount of emails being sent is reaching extraordinary levels.

Clever Popup

Rishi Rawat

Few milliseconds of slowdown make all the difference: Article NoveltyShoppers ignore everything, especially annoying popups. So, to draw attention show something unexpected. On rockbottomgolf.com text is intentionally shown outside the popup box.

People Matter; Marketing Channels Don’t

Zaius

This article originally appeared in MediaPost. Article Blog Homepage Featured Carousel Segmentation omnichannel omnichannel marketingWhat matters more to your B2C business — a new customer buying your product or the new marketing channel that brought in the new customer? It may seem like a tough question at first glance, but it isn’t really. The marketing channel is only important because it brought in that new customer.

How Behavioral Marketing Campaigns Drive Ecommerce Revenue

Zaius

Article personalization behavioral marketing triggered marketingBuyer behavior is a goldmine of data for ecommerce marketers.

Google Vs. Amazon

Rishi Rawat

I’m not concerned because Amazon is crap for research: Article ThoughtsI read somewhere that 55% of product searches start on Amazon.

How First-Party Data Can Power Your Marketing

Zaius

Article Attribution customer data first party dataYou’ve got data. A lot of it. Whether you know it or not, you’re collecting a ton of information from your customers and potential customers. You know what products they’ve bought, when they bought, when they last opened your email newsletter, the last page they browsed on your ecommerce site, their favorite social channel, and so on. As a marketer, you understand why you’re collecting the data, but what are you doing with it?

38 Ecommerce Terms Every Marketer Needs to Know

Zaius

Article Optimization ecommerce ecommerce terminologyWe know the ecommerce world changes rapidly, and it can be tough to keep up. After all, this is the same industry that has seen upwards of $150 billion in growth over the past five years.

Do You Have a Consistent Marketing Message?

Zaius

Article Optimization marketing strategy omnichannel omnichannel marketingWhen you see Amazon’s logo, you immediately know exactly what you’re about to get. Every website page, every marketing campaign, and every communication you receive on all marketing channels is always the same.

Want Fewer Returns? Try a Longer Return Window

Zaius

Article Optimization customer service return rateThe holidays are over (thankfully), and your ecommerce business is back to normal. Or, almost. It’s now returns season, and that can be almost as difficult for B2C businesses as the holidays themselves. Customers are trying to return gifts that are the wrong size, broken, unwanted, or otherwise flawed in some way.

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4 Post-Holiday Marketing Tactics for Customer Retention

Zaius

If you’re reading this article, you’ve survived the grueling holiday season as an online retailer. Article Lifecycle Automation customer retention post-holidayThis is a guest blog post from Justuno , the conversion optimization platform. . Congratulations!

QUIZ: Are You Ready for Omnichannel Ecommerce?

Zaius

Article Blog Homepage Featured Carousel personalization omnichannel omnichannel campaigns omnichannel ecommerce omnichannel marketing omnichannel marketing strtagey quiz . Today’s ecommerce buyers are all over the place online — reading emails, liking posts on social, browsing ecommerce sites, scrolling for products on Amazon, and much more. But is your brand on every platform and channel that your buyers are?

QUIZ: Are You Ready for Omnichannel?

Zaius

Article personalization omnichannel omnichannel campaigns omnichannel marketing omnichannel marketing strtagey quiz . Today’s ecommerce buyers are all over the place online — reading emails, liking posts on social, browsing ecommerce sites, scrolling for products on Amazon, and much more. But is your brand on every platform and channel that your buyers are? You most likely have a few active social channels, a great ecommerce site, and some creative paid ads on Facebook or Google.

Deeply Analyze Your B2C Customer Buying Patterns

Zaius

Article Lifecycle Automation buying patterns customer behavior customer lifecycleWhat’s your best selling product? What about your worst selling product? What about the product a first-time buyers is most likely to purchase?

B2C 195

Stop Clogging the Inbox with Transactional Emails

Zaius

Article Segmentation chatbots omnichannel push notifications transactional messagesI don’t know about you, but I get an average of four marketing emails from Amazon every single day.

B2C 195

Dynamic Customer Segmentation is a Creative Marketer’s Best Friend

Zaius

Article Segmentation customer data real-time segmentationMost B2C marketers think they already know everything about email segmentation. You create a list of similar buyers, send them a targeted email, and it drives better conversion rates because it’s more personalized. But segmentation can be much more than just static email lists of your customers. Dynamic customer segmentation can significantly outperform a traditional email segment.

The Top 10 Ecommerce Metrics Every Marketer Should Track

Zaius

You can barely move (or read any articles online — this site included ) without hearing about the importance of data in ecommerce. Article Attribution Blog Homepage Featured Carousel customer lifetime value ecommerce metricsData, data, data.

The Top 10 Ecommece Metrics Every Marketer Should Track

Zaius

You can barely move (or read any articles online — this site included ) without hearing about the importance of data in ecommerce. Article Attribution Blog Homepage Featured Carousel customer lifetime value ecommerce metricsData, data, data.

Simple Idea to Boost Your Conversion Rates

Rishi Rawat

Article ThoughtsWe look far and wide for the best marketing growth hacks. I’ll give you the best idea right now: carve out time to just ponder on your biggest marketing challenge. That’s it. Do this and I promise you’ll see a lift.

How Do You Feel?

Rishi Rawat

Article Favorite PowerWhen submitting a ticket to WordPress the user is presented with an extra question ( red box in the screenshot below): Why does this matter? Because shoppers who post questions to customer service are often experiencing some level of anxiety.

Asymmetric Dominance Effect

Rishi Rawat

Article Behavioral EconomicsIs a tactic where an option that is inferior is added to the comparison set. The lesser alternative makes the option that is dominated look more appealing. Experiment 1: Students are presented with 2 annual subscription plans: Option 1: $59 for online access. Option 2: $125 for print and online access. In this experiment, 68% chose print option, while only 32% chose online only. Experiment 2: Option 1: $59 for online access. Option 2: $125 for print only.

Omnichannel Ecommerce Marketing is Within Reach

Zaius

However, if you’re reading this article, it’s likely that you’re one of the 86% who don’t have a full omnichannel marketing strategy. Article personalization omnichannel omnichannel marketingTrue omnichannel marketing is tough to do well.