Article Segmentation personalization segmentation winback campaignsIt’s a marketer’s worst nightmare: For whatever reason,a one-time repeat customer has stopped engaging with your brand entirely. Now, they’ve fallen into the dreaded category of “inactive subscriber.” . MORE
This article originally appeared in MarketingProfs. Article personalization content marketing user-generated contentIn a crowded market, it’s tougher than ever to grab your customers’ fleeting attention. MORE
Article personalization customer loyalty customer supportAs a marketer, you can never have enough of it. The more you have, the better you know your customers, and the more relevant you can make your campaigns. MORE
Lifecycle Automation ArticleFew things are as satisfying to a marketer as a new customer making their first purchase—it’s basically the marketing equivalent of winning an Oscar. But what happens if that customer buys once, and only once? MORE
If you are driving paid search traffic to a product listing page I have a simple conversion idea: Article Reduce Consideration Set MORE
Personalization ArticleHere’s a scary statistic for you: On average, three out of four carts are abandoned by shoppers. But it’s not all bad news: Customers who initially abandon their carts, but respond successfully to cart abandonment emails end up spending 55 percent more on their order. MORE
ArticlesHave you encountered a chance to move into the world of omnichannel selling? Chances are you have. Even if it doesn't seem like it. A physical retail hardware store selling a handful of items online reflects that of an omnichannel experience. MORE
Segmentation ArticleIt’s a marketer’s worst nightmare: For whatever reason,a one-time repeat customer has stopped engaging with your brand entirely. Now, they’ve fallen into the dreaded category of “inactive subscriber.”. MORE
Article Optimization coupons discounting marketing strategyWe’ve all had that moment of jubilation when a coupon code magically appears while we’re browsing items on an ecommerce site. Often, all it takes is an impromptu pop-up to convince us to move from passive browsers to active buyers. . MORE
Read the Full Article Below as Featured on RIS : READ THE ARTICLE. The post RIS Featured Article: Will Google Win at Retail by Dev Ganesan appeared first on ItemMaster. MORE
Article Optimization a/b testing brandingThe best day to send your customers emails is Tuesday, according to solid A/B testing analysis. The second best day is Thursday. MORE
Article Optimization conversions ecommerce optimizationThis is a guest post from Digioh. As an ecommerce marketer, you’re never completely satisfied with your website’s conversion rate. You’re always looking for that small tweak that will help you eke out a slight increase in clicks. MORE
Video explanation of concept: Article Choreographed ExperienceTo do this we need to utilize the Choreographed Experience tactic. Definition: A Choreographed Experience is where we switch up our marketing messaging based on the interaction pattern of the shopper. MORE
Lifecycle Automation ArticleEvery marketer knows that acquiring new customers is expensive. It is anywhere from five to 25 times more expensive to acquire a new customer than it is to retain an existing one. MORE
That’s not too shabby considering I’m only publishing 4 articles a month. That’s an average of 5,105 visitors per article from Facebook. But a large portion of the URLs in our database aren’t articles. So, for this analysis, we looked at 5,860,631,392 articles. MORE
Article Optimization conference Internet Retailer IRCE Session GuideIt’s almost time for the Internet Retailer Conference & Exhibition , AKA IRCE — the massive ecommerce conference with the largest expo hall in the industry. IRCE 2018 takes place from June 5 to 8 at McCormick Place West in Chicago and, with an agenda put together by the experts at Internet Retailer magazine, it’s a can’t-miss event for everyone in ecommerce. MORE
Article Attribution brick-and-mortar ecommerce in-store omnichannelIn the retail industry, 2017 was a record year — but unfortunately not for a reason we should celebrate. More stores closed in the US in that period of 12 months than any other year on record. MORE
Article Optimization ecommerce ads facebook ads paid social media campaignsYou may have noticed something strange happening on Facebook lately. And I’m not talking about your high school classmate’s obsession with their cat.). It’s the ads. The weird ones. MORE
Article personalization customer behavior customer loyalty psychologyPassionate fan bases are common among sports teams, rock bands, even baby hippos. MORE
This article originally appeared in MediaPost. Article Blog Homepage Featured Carousel Segmentation omnichannel omnichannel marketingWhat matters more to your B2C business — a new customer buying your product or the new marketing channel that brought in the new customer? It may seem like a tough question at first glance, but it isn’t really. The marketing channel is only important because it brought in that new customer. MORE
Does Facebook's Instant Articles program present publishers with new mobile advertising monetization opportunities? The post Facebook Instant Articles: A New Monetization Opportunity for Publishers? MORE
Optimization ArticleSummer may just be wrapping up, but like every good B2C marketer, we have the holidays on our minds already. And how could we not, when last year’s sales for Black Friday and Cyber Monday shattered records yet again ? But that growth is a double-edged sword. MORE
Optimization ArticleMost advice for ecommerce marketers focuses on what you should be doing to improve your brand’s marketing. You should be working to implement omnichannel campaigns , lower your cost-per-click, and get a better handle on your first party data. . MORE
Article ThoughtsNice animated graphic by McKinsey to describe customer journey: Key takeaway: More than half of customers- 58 percent – change brands from one purchase cycle to the next. This means, as marketers, we have plenty of opportunities to acquire new customers. MORE
Article personalization cart abandonment email marketing email triggersHere’s a scary statistic for you: On average, three out of four carts are abandoned by shoppers. MORE
Article Lifecycle Automation customer loyalty repeat purchase second purchaseAcquiring a new customer is not cheap. MORE
Customers may not be able to find helpful articles in your website. Articles Live chat for website Olark ReviewDon’t you just hate it when something goes wrong and you have to wait hours for an email response or phone support service? MORE
Article Lifecycle Automation customer data customer lifecycle lifecycle marketingThe customer lifecycle is as varied and multifaceted as your customers themselves. Customers take a multi-step journey as they move from a brand new buyer to — hopefully — a loyal customer. MORE
A couple of weeks ago, we wrote an article ( link ) explaining how you can improve product descriptions by studying submitted reviews. For the sake of continuity, we’ll use the same site (spinlife.com) that was used in the previous article. MORE
Personalization ArticleDo you know exactly what your customers like and don’t like? If you quickly answered “Yes” then pause, and honestly ask yourself this: how do you really know? Have you ever actually asked your customers what they think of your B2C brand? MORE
Article Favorite Thoughtfulness10 years ago the web was slow as a snail so websites were simple: black font with a white background. Today, because CSS is a thing and slow internet isn’t we’ve started designing the crap out of pages. MORE
Article Related Topics Kissmetrics
SEPTEMBER 4, 2018
That’s not too shabby considering I’m only publishing 4 articles a month. That’s an average of 5,105 visitors per article from Facebook. But a large portion of the URLs in our database aren’t articles. So, for this analysis, we looked at 5,860,631,392 articles.
Dynamic Yield
JANUARY 4, 2018
The year's best personalization articles will prepare you to make personalization a part of your brand’s mission now, so you can reap the rewards to come. The post 2017’s Most Popular Personalization Articles appeared first on Dynamic Yield.
Dynamic Yield
MAY 28, 2015
Does Facebook's Instant Articles program present publishers with new mobile advertising monetization opportunities? The post Facebook Instant Articles: A New Monetization Opportunity for Publishers?
ItemMaster
JUNE 4, 2018
Read the Full Article Below as Featured on RIS : READ THE ARTICLE. The post RIS Featured Article: Will Google Win at Retail by Dev Ganesan appeared first on ItemMaster.
Rishi Rawat
AUGUST 1, 2018
This email would be 5% less effective without the line in the red box: Article Urgency
Rishi Rawat
SEPTEMBER 19, 2018
Article Thoughts FavoriteI know Amazon is a scary animal. But Amazon isn’t the end all of retail. Here is my personal story: Here is the product page: [link]. You tell me if you see any mention of this being a Japanese language model.
Rishi Rawat
AUGUST 20, 2018
Just saw a really interesting experiment on Everlane.com and decided to share it: Article Narrative Control Power
Zaius
SEPTEMBER 6, 2018
Lifecycle Automation ArticleFew things are as satisfying to a marketer as a new customer making their first purchase—it’s basically the marketing equivalent of winning an Oscar. But what happens if that customer buys once, and only once?
Rishi Rawat
MAY 21, 2018
Let me illustrate with an example: Video explanation: Article Favorite Price
Zaius
SEPTEMBER 18, 2018
Personalization ArticleFans are everything. These are the people who love your brand and your products so much they can’t wait to tell their friends.
Zaius
JULY 24, 2018
Article Lifecycle Automation customer loyalty repeat purchase second purchaseAcquiring a new customer is not cheap.
Zaius
JULY 19, 2018
Article Optimization coupons discounting marketing strategyWe’ve all had that moment of jubilation when a coupon code magically appears while we’re browsing items on an ecommerce site. Often, all it takes is an impromptu pop-up to convince us to move from passive browsers to active buyers. .
Rishi Rawat
FEBRUARY 5, 2018
Article ThoughtsNice animated graphic by McKinsey to describe customer journey: Key takeaway: More than half of customers- 58 percent – change brands from one purchase cycle to the next. This means, as marketers, we have plenty of opportunities to acquire new customers.
Zaius
MAY 29, 2018
This article originally appeared in MarketingProfs. Article personalization content marketing user-generated contentIn a crowded market, it’s tougher than ever to grab your customers’ fleeting attention.
Zaius
SEPTEMBER 13, 2018
Optimization ArticleSummer may just be wrapping up, but like every good B2C marketer, we have the holidays on our minds already. And how could we not, when last year’s sales for Black Friday and Cyber Monday shattered records yet again ? But that growth is a double-edged sword.
Rishi Rawat
JULY 10, 2018
If you are driving paid search traffic to a product listing page I have a simple conversion idea: Article Reduce Consideration Set
Zaius
SEPTEMBER 11, 2018
Personalization ArticleDo you know exactly what your customers like and don’t like? If you quickly answered “Yes” then pause, and honestly ask yourself this: how do you really know? Have you ever actually asked your customers what they think of your B2C brand?
Zaius
JUNE 21, 2018
Article Attribution brick-and-mortar ecommerce in-store omnichannelIn the retail industry, 2017 was a record year — but unfortunately not for a reason we should celebrate. More stores closed in the US in that period of 12 months than any other year on record.
Zaius
MAY 10, 2018
Article Optimization ecommerce ads facebook ads paid social media campaignsYou may have noticed something strange happening on Facebook lately. And I’m not talking about your high school classmate’s obsession with their cat.). It’s the ads. The weird ones.
Zaius
FEBRUARY 20, 2018
Article Optimization a/b testing brandingThe best day to send your customers emails is Tuesday, according to solid A/B testing analysis. The second best day is Thursday.
Zaius
SEPTEMBER 6, 2018
Lifecycle Automation ArticleEvery marketer knows that acquiring new customers is expensive. It is anywhere from five to 25 times more expensive to acquire a new customer than it is to retain an existing one.
Zaius
AUGUST 14, 2018
Article personalization customer behavior customer loyalty psychologyPassionate fan bases are common among sports teams, rock bands, even baby hippos.
Zaius
SEPTEMBER 4, 2018
Optimization ArticleMost advice for ecommerce marketers focuses on what you should be doing to improve your brand’s marketing. You should be working to implement omnichannel campaigns , lower your cost-per-click, and get a better handle on your first party data. .
Zaius
AUGUST 28, 2018
Personalization ArticleHere’s a scary statistic for you: On average, three out of four carts are abandoned by shoppers. But it’s not all bad news: Customers who initially abandon their carts, but respond successfully to cart abandonment emails end up spending 55 percent more on their order.
Zaius
AUGUST 28, 2018
Article personalization customer loyalty customer supportAs a marketer, you can never have enough of it. The more you have, the better you know your customers, and the more relevant you can make your campaigns.
Zaius
AUGUST 28, 2018
Article personalization cart abandonment email marketing email triggersHere’s a scary statistic for you: On average, three out of four carts are abandoned by shoppers.
Ecommerce Platforms
DECEMBER 4, 2017
ArticlesHave you encountered a chance to move into the world of omnichannel selling? Chances are you have. Even if it doesn't seem like it. A physical retail hardware store selling a handful of items online reflects that of an omnichannel experience.
Zaius
MAY 15, 2018
Article Optimization conference Internet Retailer IRCE Session GuideIt’s almost time for the Internet Retailer Conference & Exhibition , AKA IRCE — the massive ecommerce conference with the largest expo hall in the industry. IRCE 2018 takes place from June 5 to 8 at McCormick Place West in Chicago and, with an agenda put together by the experts at Internet Retailer magazine, it’s a can’t-miss event for everyone in ecommerce.
Rishi Rawat
SEPTEMBER 10, 2018
A couple of weeks ago, we wrote an article ( link ) explaining how you can improve product descriptions by studying submitted reviews. For the sake of continuity, we’ll use the same site (spinlife.com) that was used in the previous article.
Rishi Rawat
SEPTEMBER 17, 2018
Article Favorite Thoughtfulness10 years ago the web was slow as a snail so websites were simple: black font with a white background. Today, because CSS is a thing and slow internet isn’t we’ve started designing the crap out of pages.
Zaius
AUGUST 21, 2018
Article Optimization conversions ecommerce optimizationThis is a guest post from Digioh. As an ecommerce marketer, you’re never completely satisfied with your website’s conversion rate. You’re always looking for that small tweak that will help you eke out a slight increase in clicks.
Rishi Rawat
JULY 30, 2018
Video explanation of concept: Article Choreographed ExperienceTo do this we need to utilize the Choreographed Experience tactic. Definition: A Choreographed Experience is where we switch up our marketing messaging based on the interaction pattern of the shopper.
Rishi Rawat
FEBRUARY 26, 2018
I’m not concerned because Amazon is crap for research: Article ThoughtsI read somewhere that 55% of product searches start on Amazon.
Zaius
APRIL 3, 2018
This article originally appeared in MediaPost. Article Blog Homepage Featured Carousel Segmentation omnichannel omnichannel marketingWhat matters more to your B2C business — a new customer buying your product or the new marketing channel that brought in the new customer? It may seem like a tough question at first glance, but it isn’t really. The marketing channel is only important because it brought in that new customer.
Ecommerce Platforms
SEPTEMBER 19, 2018
Customers may not be able to find helpful articles in your website. Articles Live chat for website Olark ReviewDon’t you just hate it when something goes wrong and you have to wait hours for an email response or phone support service?
Zaius
AUGUST 16, 2018
Segmentation ArticleIt’s a marketer’s worst nightmare: For whatever reason,a one-time repeat customer has stopped engaging with your brand entirely. Now, they’ve fallen into the dreaded category of “inactive subscriber.”.
Zaius
AUGUST 16, 2018
Article Segmentation personalization segmentation winback campaignsIt’s a marketer’s worst nightmare: For whatever reason,a one-time repeat customer has stopped engaging with your brand entirely. Now, they’ve fallen into the dreaded category of “inactive subscriber.” .
Zaius
AUGUST 7, 2018
Article Lifecycle Automation customer data customer lifecycle lifecycle marketingThe customer lifecycle is as varied and multifaceted as your customers themselves. Customers take a multi-step journey as they move from a brand new buyer to — hopefully — a loyal customer.
INDUSTRY INSIGHTS YOUR PEERS ARE READING
195 
Let's personalize your content