INDUSTRY INSIGHTS YOUR PEERS ARE READING
Optimization ArticleYou might’ve read the title to this post and thought, “Wow guys, don’t you think a statement like this is a bit much?”. Ok, we’re perhaps being a tad overdramatic (not to mention giving Liam Neeson ideas for the title of his next action flick). MORE
Optimization ArticleWriting ad copy is hard. Writing ad copy that’s creative is harder. Writing ad copy that’s creative and converts? That’s an entirely different challenge to tackle. MORE
Lifecycle Automation ArticleFew things are as satisfying to a marketer as a new customer making their first purchase—it’s basically the marketing equivalent of winning an Oscar. But what happens if that customer buys once, and only once? MORE
Personalization ArticleChat with any marketer at an ecommerce brand and they’ll gripe about how tough it’s become to compete in today’s ecommerce world. MORE
Lifecycle Automation ArticleAs marketers, sometimes we’re so busy collecting and analyzing the big picture customer data, it can be easy to get distracted. MORE
Personalization ArticleThis is a guest blog post from Zmags. . It’s no secret that today’s online shopper is increasingly dissatisfied with traditional marketing methods. They don’t want to be sold to; they want to be engaged with through exciting narratives and interactive experiences. MORE
Read the Full Article Below as Featured on RIS : READ THE ARTICLE. The post RIS Featured Article: Will Google Win at Retail by Dev Ganesan appeared first on ItemMaster. MORE
You probably did spend hours poring over reviews, checking out specs, looking at different brands in store, and reading articles to educate yourself on which brand is the best fit for your needs. This content doesn’t have to be an article, however. Lifecycle Automation Article MORE
Personalization ArticleCreativity is an innate quality in most marketers. It’s what inspires our best ideas and keeps us going when campaigns don’t go as planned. Unfortunately, creativity doesn’t come on command. It has to be cultivated, inspired, and — surprisingly — organized. MORE
That’s not too shabby considering I’m only publishing 4 articles a month. That’s an average of 5,105 visitors per article from Facebook. But a large portion of the URLs in our database aren’t articles. So, for this analysis, we looked at 5,860,631,392 articles. MORE
Personalization ArticleMarketing personalization isn’t as simple as it used to be. Today, personalizing an email is a lot more than just saying “Hi, [YOUR NAME]” at the start of the message. Your buyers likely expect that, and you have to step up your game to the next level. MORE
The Empowered Marketer ArticleCharlie Hustle did something incredibly difficult: they created a t-shirt that became the symbol of a city. Specifically, Kansas City. MORE
Optimization Uncategorized ArticleIn an ideal world, every marketer would use data to its fullest impact—including website data, ecommerce data, and all types of customer data. MORE
Does Facebook's Instant Articles program present publishers with new mobile advertising monetization opportunities? The post Facebook Instant Articles: A New Monetization Opportunity for Publishers? MORE
Ecommerce Articles Ecommerce Best Practices Competitive Marketplace online shopper behaviorAnswer: it’s your partner relationship! First and foremost, Happy Valentine’s Day. With so much love going around today, let’s not forget to […]. MORE
There are a lot of articles out there that will tell you the best time to send emails, what kind of content your customers will engage with, and how you should place your CTAs and graphics. Segmentation Article MORE
The content educates and informs, while also providing links directly to the frames mentioned at the bottom of the article. The blog is split into categories that feature interviews with designers and architects, as well as articles about the materials used in stores. MORE
Article ThoughtsNice animated graphic by McKinsey to describe customer journey: Key takeaway: More than half of customers- 58 percent – change brands from one purchase cycle to the next. This means, as marketers, we have plenty of opportunities to acquire new customers. MORE
Attribution ArticleWhen it comes to ad attribution across channels like Facebook, Instagram, and Google, many marketers only look at cost-per-click (CPC). MORE
The Empowered Marketer ArticleLast week, The Empowered Marketer went to a very special event: the Maker’s Mixer in Portsmouth, New Hampshire. MORE
Customers trust fashion marketplace Need Supply to curate the latest styles for them because their editorials read just like the kind of articles you’d get in high fashion magazines like Vogue. Optimization Article MORE
Does Facebook's Instant Articles program present publishers with new mobile advertising monetization opportunities? The post Facebook Instant Articles: A New Monetization Opportunity for Publishers? MORE
Optimization ArticleWhen it comes down to it, our lives as marketers revolve around technology. Building new email flows, optimizing our next campaign across channels, acquiring the next customer—all are dependent on finding the perfect tool that enables us to do our job efficiently. MORE
Optimization ArticleWhen you think of your role as a B2C marketer, does “technologist” immediately come to mind as a description? If it doesn’t, it should. MORE
Article Related Topics Kissmetrics
SEPTEMBER 4, 2018
That’s not too shabby considering I’m only publishing 4 articles a month. That’s an average of 5,105 visitors per article from Facebook. But a large portion of the URLs in our database aren’t articles. So, for this analysis, we looked at 5,860,631,392 articles.
Dynamic Yield
JANUARY 4, 2018
The year's best personalization articles will prepare you to make personalization a part of your brand’s mission now, so you can reap the rewards to come. The post 2017’s Most Popular Personalization Articles appeared first on Dynamic Yield.
Dynamic Yield
JANUARY 4, 2018
The year's best personalization articles will prepare you to make personalization a part of your brand’s mission now, so you can reap the rewards to come. The post 2017’s Most Popular Personalization Articles appeared first on Dynamic Yield.
Dynamic Yield
MAY 28, 2015
Does Facebook's Instant Articles program present publishers with new mobile advertising monetization opportunities? The post Facebook Instant Articles: A New Monetization Opportunity for Publishers?
ItemMaster
JUNE 4, 2018
Read the Full Article Below as Featured on RIS : READ THE ARTICLE. The post RIS Featured Article: Will Google Win at Retail by Dev Ganesan appeared first on ItemMaster.
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Zmags
FEBRUARY 14, 2019
Ecommerce Articles Ecommerce Best Practices Competitive Marketplace online shopper behaviorAnswer: it’s your partner relationship! First and foremost, Happy Valentine’s Day. With so much love going around today, let’s not forget to […].
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Zaius
MARCH 14, 2019
The content educates and informs, while also providing links directly to the frames mentioned at the bottom of the article. The blog is split into categories that feature interviews with designers and architects, as well as articles about the materials used in stores.
Zaius
MARCH 21, 2019
There are a lot of articles out there that will tell you the best time to send emails, what kind of content your customers will engage with, and how you should place your CTAs and graphics. Segmentation Article
Zaius
FEBRUARY 28, 2019
Optimization ArticleWhen it comes down to it, our lives as marketers revolve around technology. Building new email flows, optimizing our next campaign across channels, acquiring the next customer—all are dependent on finding the perfect tool that enables us to do our job efficiently.
Zaius
NOVEMBER 1, 2018
You probably did spend hours poring over reviews, checking out specs, looking at different brands in store, and reading articles to educate yourself on which brand is the best fit for your needs. This content doesn’t have to be an article, however. Lifecycle Automation Article
Zaius
NOVEMBER 27, 2018
Personalization ArticleMarketing personalization isn’t as simple as it used to be. Today, personalizing an email is a lot more than just saying “Hi, [YOUR NAME]” at the start of the message. Your buyers likely expect that, and you have to step up your game to the next level.
Zaius
MARCH 19, 2019
Attribution ArticleWhen it comes to ad attribution across channels like Facebook, Instagram, and Google, many marketers only look at cost-per-click (CPC).
Zaius
OCTOBER 2, 2018
Optimization ArticleYou might’ve read the title to this post and thought, “Wow guys, don’t you think a statement like this is a bit much?”. Ok, we’re perhaps being a tad overdramatic (not to mention giving Liam Neeson ideas for the title of his next action flick).
Zaius
JANUARY 24, 2019
Optimization Uncategorized ArticleIn an ideal world, every marketer would use data to its fullest impact—including website data, ecommerce data, and all types of customer data.
Zaius
FEBRUARY 7, 2019
Personalization ArticleCreativity is an innate quality in most marketers. It’s what inspires our best ideas and keeps us going when campaigns don’t go as planned. Unfortunately, creativity doesn’t come on command. It has to be cultivated, inspired, and — surprisingly — organized.
Zaius
FEBRUARY 19, 2019
Lifecycle Automation ArticleAs marketers, sometimes we’re so busy collecting and analyzing the big picture customer data, it can be easy to get distracted.
Zaius
MARCH 5, 2019
Personalization ArticleThis is a guest blog post from Zmags. . It’s no secret that today’s online shopper is increasingly dissatisfied with traditional marketing methods. They don’t want to be sold to; they want to be engaged with through exciting narratives and interactive experiences.
Rishi Rawat
DECEMBER 2, 2018
If you want people to interact with your banner ads follow this tactic from SEMrush: Article Challenge Favorite
Zaius
MARCH 7, 2019
Optimization ArticleWhen you think of your role as a B2C marketer, does “technologist” immediately come to mind as a description? If it doesn’t, it should.
Zaius
MARCH 13, 2019
The Empowered Marketer ArticleCharlie Hustle did something incredibly difficult: they created a t-shirt that became the symbol of a city. Specifically, Kansas City.
Zaius
OCTOBER 23, 2018
Optimization ArticleWriting ad copy is hard. Writing ad copy that’s creative is harder. Writing ad copy that’s creative and converts? That’s an entirely different challenge to tackle.
Zaius
NOVEMBER 28, 2018
The Empowered Marketer ArticleLast week, The Empowered Marketer went to a very special event: the Maker’s Mixer in Portsmouth, New Hampshire.
Zaius
JANUARY 17, 2019
Personalization ArticleChat with any marketer at an ecommerce brand and they’ll gripe about how tough it’s become to compete in today’s ecommerce world.
Rishi Rawat
AUGUST 1, 2018
This email would be 5% less effective without the line in the red box: Article Urgency
Zaius
DECEMBER 20, 2018
Customers trust fashion marketplace Need Supply to curate the latest styles for them because their editorials read just like the kind of articles you’d get in high fashion magazines like Vogue. Optimization Article
Rishi Rawat
DECEMBER 17, 2018
Hat tip to Justin for sharing this great email from Native: Article LikabilityYour order confirmation email doesn’t have to be boring.
Rishi Rawat
MAY 21, 2018
Let me illustrate with an example: Video explanation: Article Favorite Price
Zaius
SEPTEMBER 6, 2018
Lifecycle Automation ArticleFew things are as satisfying to a marketer as a new customer making their first purchase—it’s basically the marketing equivalent of winning an Oscar. But what happens if that customer buys once, and only once?
Rishi Rawat
FEBRUARY 5, 2018
Article ThoughtsNice animated graphic by McKinsey to describe customer journey: Key takeaway: More than half of customers- 58 percent – change brands from one purchase cycle to the next. This means, as marketers, we have plenty of opportunities to acquire new customers.
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