INDUSTRY INSIGHTS YOUR PEERS ARE READING
Optimization ArticleYou might’ve read the title to this post and thought, “Wow guys, don’t you think a statement like this is a bit much?”. Ok, we’re perhaps being a tad overdramatic (not to mention giving Liam Neeson ideas for the title of his next action flick). MORE
Optimization ArticleHow much do you really know about your customers who shop with you in-store? Are you ringing through purchases and letting them walk out the door without knowing their names, which products they’ve bought before, and their shopping preferences? MORE
This article originally appeared in MarketingProfs. Article personalization content marketing user-generated contentIn a crowded market, it’s tougher than ever to grab your customers’ fleeting attention. MORE
Optimization ArticleWriting ad copy is hard. Writing ad copy that’s creative is harder. Writing ad copy that’s creative and converts? That’s an entirely different challenge to tackle. MORE
Lifecycle Automation ArticleFew things are as satisfying to a marketer as a new customer making their first purchase—it’s basically the marketing equivalent of winning an Oscar. But what happens if that customer buys once, and only once? MORE
Optimization ArticleZaius Web Modals. Pop-ups may not be everyone’s favorite, but marketers know they work for acquiring new emails. This is exactly why Zaius now offers webforms for email signups, exit intent campaigns, and more. MORE
Article Optimization coupons discounting marketing strategyWe’ve all had that moment of jubilation when a coupon code magically appears while we’re browsing items on an ecommerce site. Often, all it takes is an impromptu pop-up to convince us to move from passive browsers to active buyers. . MORE
Read the Full Article Below as Featured on RIS : READ THE ARTICLE. The post RIS Featured Article: Will Google Win at Retail by Dev Ganesan appeared first on ItemMaster. MORE
Optimization ArticleOf all the great rivalries in history—Edison vs. Tesla, Dunkin’ vs. Starbucks, Bette Davis vs. Joan Crawford, Ariana vs. Beyonce—dedicated IP vs. shared IP probably doesn’t come anywhere close to topping the list. MORE
The Empowered Marketer ArticleNearly a year after launching The Empowered Marketer , it’s time to reflect back on the many fascinating and insightful B2C marketers we were lucky enough to interview. When we launched this podcast back in February, we didn’t really know how it would go. MORE
A version of this article originally appeared in 60 Second Marketer. Lifecycle Automation ArticleLoyal customers are the lifeblood of your business. Rather than constantly looking for new business, it’s both easier and far more profitable to keep your loyal customers happy. MORE
Lifecycle Automation ArticleIn ecommerce, we talk a lot about abandonment –– browse abandonment , search abandonment, cart abandonment, etc. But you may not know that what you think of as cart abandonment may actually be checkout abandonment. Not sure about the difference between the two? MORE
You probably did spend hours poring over reviews, checking out specs, looking at different brands in store, and reading articles to educate yourself on which brand is the best fit for your needs. This content doesn’t have to be an article, however. Lifecycle Automation Article MORE
Optimization ArticleHave you heard of a little event called Black Friday? Cyber Monday ring a bell? MORE
That’s not too shabby considering I’m only publishing 4 articles a month. That’s an average of 5,105 visitors per article from Facebook. But a large portion of the URLs in our database aren’t articles. So, for this analysis, we looked at 5,860,631,392 articles. MORE
Personalization ArticleMarketing personalization isn’t as simple as it used to be. Today, personalizing an email is a lot more than just saying “Hi, [YOUR NAME]” at the start of the message. Your buyers likely expect that, and you have to step up your game to the next level. MORE
Personalization ArticleIf you’re anything like me, you’ll have spent the first few weeks of the new year when it’s gray and cold looking at holidays in the sun. MORE
Marketing Unboxed ArticleIf you know women’s fashion at all, chances are you know Rebecca Minkoff. The hugely popular women’s clothing and accessories brand can be found in hundreds of stores worldwide, and their online following is even more widespread. MORE
Does Facebook's Instant Articles program present publishers with new mobile advertising monetization opportunities? The post Facebook Instant Articles: A New Monetization Opportunity for Publishers? MORE
Lifecycle Automation ArticleWhether you’re welcoming an influx of new customers from Black Friday and Cyber Monday or planning for growth next quarter, it’s always a good time to assess how new customers fit into your ecommerce brand’s overall marketing goals. MORE
Article ThoughtsNice animated graphic by McKinsey to describe customer journey: Key takeaway: More than half of customers- 58 percent – change brands from one purchase cycle to the next. This means, as marketers, we have plenty of opportunities to acquire new customers. MORE
Article Lifecycle Automation customer loyalty repeat purchase second purchaseAcquiring a new customer is not cheap. MORE
Optimization ArticleStill trying to recover from the adrenaline rush that was BFCM (Black Friday/Cyber Monday)? Luckily, we have just the thing to fill that void—a brand new ecommerce report detailing everything that went down on the biggest shopping weekend of the year. MORE
The Empowered Marketer ArticleLast week, The Empowered Marketer went to a very special event: the Maker’s Mixer in Portsmouth, New Hampshire. MORE
Customers trust fashion marketplace Need Supply to curate the latest styles for them because their editorials read just like the kind of articles you’d get in high fashion magazines like Vogue. Optimization Article MORE
Does Facebook's Instant Articles program present publishers with new mobile advertising monetization opportunities? The post Facebook Instant Articles: A New Monetization Opportunity for Publishers? MORE
Optimization ArticleShifting your career from business to business (B2B) to business to consumer (B2C) marketing is a surprisingly difficult task. One minute you’re marketing SaaS products to enterprises, the next minute you’re convincing consumers to buy a pair of jeans. MORE
Article Related Topics Kissmetrics
SEPTEMBER 4, 2018
That’s not too shabby considering I’m only publishing 4 articles a month. That’s an average of 5,105 visitors per article from Facebook. But a large portion of the URLs in our database aren’t articles. So, for this analysis, we looked at 5,860,631,392 articles.
Dynamic Yield
JANUARY 4, 2018
The year's best personalization articles will prepare you to make personalization a part of your brand’s mission now, so you can reap the rewards to come. The post 2017’s Most Popular Personalization Articles appeared first on Dynamic Yield.
Dynamic Yield
JANUARY 4, 2018
The year's best personalization articles will prepare you to make personalization a part of your brand’s mission now, so you can reap the rewards to come. The post 2017’s Most Popular Personalization Articles appeared first on Dynamic Yield.
Dynamic Yield
MAY 28, 2015
Does Facebook's Instant Articles program present publishers with new mobile advertising monetization opportunities? The post Facebook Instant Articles: A New Monetization Opportunity for Publishers?
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Dynamic Yield
MAY 28, 2015
Does Facebook's Instant Articles program present publishers with new mobile advertising monetization opportunities? The post Facebook Instant Articles: A New Monetization Opportunity for Publishers?
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Zaius
NOVEMBER 1, 2018
You probably did spend hours poring over reviews, checking out specs, looking at different brands in store, and reading articles to educate yourself on which brand is the best fit for your needs. This content doesn’t have to be an article, however. Lifecycle Automation Article
Zaius
NOVEMBER 27, 2018
Personalization ArticleMarketing personalization isn’t as simple as it used to be. Today, personalizing an email is a lot more than just saying “Hi, [YOUR NAME]” at the start of the message. Your buyers likely expect that, and you have to step up your game to the next level.
Rishi Rawat
DECEMBER 2, 2018
If you want people to interact with your banner ads follow this tactic from SEMrush: Article Challenge Favorite
Zaius
OCTOBER 2, 2018
Optimization ArticleYou might’ve read the title to this post and thought, “Wow guys, don’t you think a statement like this is a bit much?”. Ok, we’re perhaps being a tad overdramatic (not to mention giving Liam Neeson ideas for the title of his next action flick).
Zaius
NOVEMBER 28, 2018
The Empowered Marketer ArticleLast week, The Empowered Marketer went to a very special event: the Maker’s Mixer in Portsmouth, New Hampshire.
Zaius
DECEMBER 20, 2018
Customers trust fashion marketplace Need Supply to curate the latest styles for them because their editorials read just like the kind of articles you’d get in high fashion magazines like Vogue. Optimization Article
Rishi Rawat
DECEMBER 17, 2018
Hat tip to Justin for sharing this great email from Native: Article LikabilityYour order confirmation email doesn’t have to be boring.
Zaius
JANUARY 3, 2019
Optimization ArticleZaius Web Modals. Pop-ups may not be everyone’s favorite, but marketers know they work for acquiring new emails. This is exactly why Zaius now offers webforms for email signups, exit intent campaigns, and more.
Zaius
OCTOBER 23, 2018
Optimization ArticleWriting ad copy is hard. Writing ad copy that’s creative is harder. Writing ad copy that’s creative and converts? That’s an entirely different challenge to tackle.
Zaius
DECEMBER 27, 2018
Optimization ArticleOf all the great rivalries in history—Edison vs. Tesla, Dunkin’ vs. Starbucks, Bette Davis vs. Joan Crawford, Ariana vs. Beyonce—dedicated IP vs. shared IP probably doesn’t come anywhere close to topping the list.
Rishi Rawat
AUGUST 1, 2018
This email would be 5% less effective without the line in the red box: Article Urgency
Zaius
DECEMBER 26, 2018
The Empowered Marketer ArticleNearly a year after launching The Empowered Marketer , it’s time to reflect back on the many fascinating and insightful B2C marketers we were lucky enough to interview. When we launched this podcast back in February, we didn’t really know how it would go.
Zaius
JANUARY 1, 2019
Lifecycle Automation ArticleIn ecommerce, we talk a lot about abandonment –– browse abandonment , search abandonment, cart abandonment, etc. But you may not know that what you think of as cart abandonment may actually be checkout abandonment. Not sure about the difference between the two?
Zaius
DECEMBER 25, 2018
Optimization ArticleShifting your career from business to business (B2B) to business to consumer (B2C) marketing is a surprisingly difficult task. One minute you’re marketing SaaS products to enterprises, the next minute you’re convincing consumers to buy a pair of jeans.
Zaius
NOVEMBER 13, 2018
Marketing Unboxed ArticleIf you know women’s fashion at all, chances are you know Rebecca Minkoff. The hugely popular women’s clothing and accessories brand can be found in hundreds of stores worldwide, and their online following is even more widespread.
Zaius
SEPTEMBER 6, 2018
Lifecycle Automation ArticleFew things are as satisfying to a marketer as a new customer making their first purchase—it’s basically the marketing equivalent of winning an Oscar. But what happens if that customer buys once, and only once?
Zaius
DECEMBER 5, 2018
Optimization ArticleStill trying to recover from the adrenaline rush that was BFCM (Black Friday/Cyber Monday)? Luckily, we have just the thing to fill that void—a brand new ecommerce report detailing everything that went down on the biggest shopping weekend of the year.
Rishi Rawat
MAY 21, 2018
Let me illustrate with an example: Video explanation: Article Favorite Price
Rishi Rawat
AUGUST 20, 2018
Just saw a really interesting experiment on Everlane.com and decided to share it: Article Narrative Control Power
Rishi Rawat
FEBRUARY 5, 2018
Article ThoughtsNice animated graphic by McKinsey to describe customer journey: Key takeaway: More than half of customers- 58 percent – change brands from one purchase cycle to the next. This means, as marketers, we have plenty of opportunities to acquire new customers.
Zaius
DECEMBER 18, 2018
Optimization ArticleHow much do you really know about your customers who shop with you in-store? Are you ringing through purchases and letting them walk out the door without knowing their names, which products they’ve bought before, and their shopping preferences?
Zaius
NOVEMBER 29, 2018
Lifecycle Automation ArticleWhether you’re welcoming an influx of new customers from Black Friday and Cyber Monday or planning for growth next quarter, it’s always a good time to assess how new customers fit into your ecommerce brand’s overall marketing goals.
Zaius
JANUARY 8, 2019
Personalization ArticleIf you’re anything like me, you’ll have spent the first few weeks of the new year when it’s gray and cold looking at holidays in the sun.
Zaius
JULY 19, 2018
Article Optimization coupons discounting marketing strategyWe’ve all had that moment of jubilation when a coupon code magically appears while we’re browsing items on an ecommerce site. Often, all it takes is an impromptu pop-up to convince us to move from passive browsers to active buyers. .
Zaius
OCTOBER 30, 2018
A version of this article originally appeared in 60 Second Marketer. Lifecycle Automation ArticleLoyal customers are the lifeblood of your business. Rather than constantly looking for new business, it’s both easier and far more profitable to keep your loyal customers happy.
Zaius
MAY 29, 2018
This article originally appeared in MarketingProfs. Article personalization content marketing user-generated contentIn a crowded market, it’s tougher than ever to grab your customers’ fleeting attention.
Zaius
NOVEMBER 22, 2018
Optimization ArticleHave you heard of a little event called Black Friday? Cyber Monday ring a bell?
Zaius
JULY 24, 2018
Article Lifecycle Automation customer loyalty repeat purchase second purchaseAcquiring a new customer is not cheap.
Rishi Rawat
NOVEMBER 23, 2018
If your Black Friday product pages have jargon (black highlight) and features without benefits (red text) no one is going to buy what you’re selling: Article Not Good
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