Article Behavioral EconomicsIs a tactic where an option that is inferior is added to the comparison set. The lesser alternative makes the option that is dominated look more appealing. Experiment 1: Students are presented with 2 annual subscription plans: Option 1: $59 for online access. Option 2: $125 for print and online access. In this experiment, 68% chose print option, while only 32% chose online only. Experiment 2: Option 1: $59 for online access. Option 2: $125 for print only. MORE
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You can barely move (or read any articles online — this site included ) without hearing about the importance of data in ecommerce. Article Attribution Blog Homepage Featured Carousel customer lifetime value ecommerce metricsData, data, data. MORE
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If you are driving paid search traffic to a product listing page I have a simple conversion idea: Article Reduce Consideration Set MORE
Article Optimization coupons discounting marketing strategyWe’ve all had that moment of jubilation when a coupon code magically appears while we’re browsing items on an ecommerce site. Often, all it takes is an impromptu pop-up to convince us to move from passive browsers to active buyers. . MORE
Read the Full Article Below as Featured on RIS : READ THE ARTICLE. The post RIS Featured Article: Will Google Win at Retail by Dev Ganesan appeared first on ItemMaster. MORE
Article Optimization a/b testing brandingThe best day to send your customers emails is Tuesday, according to solid A/B testing analysis. The second best day is Thursday. MORE
Article Optimization ecommerce ecommerce terminologyWe know the ecommerce world changes rapidly, and it can be tough to keep up. After all, this is the same industry that has seen upwards of $150 billion in growth over the past five years. MORE
Article Optimization customer loyalty ecommerce niche marketingThere’s something to be said for ecommerce businesses that can hone in on a single idea and capitalize on it to perfection. MORE
Article Optimization marketing strategy omnichannel omnichannel marketingWhen you see Amazon’s logo, you immediately know exactly what you’re about to get. Every website page, every marketing campaign, and every communication you receive on all marketing channels is always the same. MORE
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Article Optimization conference Internet Retailer IRCE Session GuideIt’s almost time for the Internet Retailer Conference & Exhibition , AKA IRCE — the massive ecommerce conference with the largest expo hall in the industry. IRCE 2018 takes place from June 5 to 8 at McCormick Place West in Chicago and, with an agenda put together by the experts at Internet Retailer magazine, it’s a can’t-miss event for everyone in ecommerce. MORE
Article Favorite PowerWhen submitting a ticket to WordPress the user is presented with an extra question ( red box in the screenshot below): Why does this matter? Because shoppers who post questions to customer service are often experiencing some level of anxiety. MORE
Article Attribution brick-and-mortar ecommerce in-store omnichannelIn the retail industry, 2017 was a record year — but unfortunately not for a reason we should celebrate. More stores closed in the US in that period of 12 months than any other year on record. MORE
Article Optimization ecommerce ads facebook ads paid social media campaignsYou may have noticed something strange happening on Facebook lately. And I’m not talking about your high school classmate’s obsession with their cat.). It’s the ads. The weird ones. MORE
You can barely move (or read any articles online — this site included ) without hearing about the importance of data in ecommerce. Article Attribution Blog Homepage Featured Carousel customer lifetime value ecommerce metricsData, data, data. MORE
Now, watch my video: Article Favorite PowerBut first, let’s run down the definition of Power trigger: This is when we let the shopper know they are in the driver seat. MORE
This article originally appeared in MediaPost. Article Blog Homepage Featured Carousel Segmentation omnichannel omnichannel marketingWhat matters more to your B2C business — a new customer buying your product or the new marketing channel that brought in the new customer? It may seem like a tough question at first glance, but it isn’t really. The marketing channel is only important because it brought in that new customer. MORE
Does Facebook's Instant Articles program present publishers with new mobile advertising monetization opportunities? The post Facebook Instant Articles: A New Monetization Opportunity for Publishers? MORE
Article personalization omnichannel omnichannel campaigns omnichannel marketing omnichannel marketing strtagey quiz . Today’s ecommerce buyers are all over the place online — reading emails, liking posts on social, browsing ecommerce sites, scrolling for products on Amazon, and much more. But is your brand on every platform and channel that your buyers are? You most likely have a few active social channels, a great ecommerce site, and some creative paid ads on Facebook or Google. MORE
Article Attribution omnichannel omnichannel marketing push notifications retargeting social mediaSometimes I feel like I’m drowning in emails. Between work emails, catching up with friends on the other side of the world, flash sales from fashion brands, the seven daily emails from Amazon, and the confirmation of orders I’ve placed, my inbox is never even close to reaching zero. The amount of emails being sent is reaching extraordinary levels. MORE
Article Attribution customer data first party dataYou’ve got data. A lot of it. Whether you know it or not, you’re collecting a ton of information from your customers and potential customers. You know what products they’ve bought, when they bought, when they last opened your email newsletter, the last page they browsed on your ecommerce site, their favorite social channel, and so on. As a marketer, you understand why you’re collecting the data, but what are you doing with it? MORE
Article ThoughtsNice animated graphic by McKinsey to describe customer journey: Key takeaway: More than half of customers- 58 percent – change brands from one purchase cycle to the next. This means, as marketers, we have plenty of opportunities to acquire new customers. MORE
Article Blog Homepage Featured Carousel personalization omnichannel omnichannel campaigns omnichannel ecommerce omnichannel marketing omnichannel marketing strtagey quiz . Today’s ecommerce buyers are all over the place online — reading emails, liking posts on social, browsing ecommerce sites, scrolling for products on Amazon, and much more. But is your brand on every platform and channel that your buyers are? MORE
Article personalization omnichannel campaign management omnichannel marketing triggered campaignsA version of this post originally appeared on the Marketo blog. MORE
However, if you’re reading this article, it’s likely that you’re one of the 86% who don’t have a full omnichannel marketing strategy. Article personalization omnichannel omnichannel marketingTrue omnichannel marketing is tough to do well. MORE
Article ThoughtsWe look far and wide for the best marketing growth hacks. I’ll give you the best idea right now: carve out time to just ponder on your biggest marketing challenge. That’s it. Do this and I promise you’ll see a lift. MORE
Article Lifecycle Automation buying patterns customer behavior customer lifecycleWhat’s your best selling product? What about your worst selling product? What about the product a first-time buyers is most likely to purchase? MORE
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