Article Behavioral EconomicsIs a tactic where an option that is inferior is added to the comparison set. The lesser alternative makes the option that is dominated look more appealing. Experiment 1: Students are presented with 2 annual subscription plans: Option 1: $59 for online access. Option 2: $125 for print and online access. In this experiment, 68% chose print option, while only 32% chose online only. Experiment 2: Option 1: $59 for online access. Option 2: $125 for print only. MORE
This makes for a highly visual learning experience, since most of the time you'll be looking at an infographic of watching a video instead of reading an article. ArticlesIt's not always easy to sell digital products and services globally. MORE
Article ThoughtsCRO = Conversion rate optimization. LCRO = Layered conversion rate optimization. Here is how my process used to be: when working on a conversion project I’d block a chunk of time and apply brute force to come up with the best idea I could. MORE
If you’re reading this article, you’ve survived the grueling holiday season as an online retailer. Article Lifecycle Automation customer retention post-holidayThis is a guest blog post from Justuno , the conversion optimization platform. . Congratulations! MORE
Article Segmentation customer data real-time segmentationMost B2C marketers think they already know everything about email segmentation. You create a list of similar buyers, send them a targeted email, and it drives better conversion rates because it’s more personalized. But segmentation can be much more than just static email lists of your customers. Dynamic customer segmentation can significantly outperform a traditional email segment. MORE
You can barely move (or read any articles online — this site included ) without hearing about the importance of data in ecommerce. Article Attribution Blog Homepage Featured Carousel customer lifetime value ecommerce metricsData, data, data. MORE
Article Optimization customer service return rateThe holidays are over (thankfully), and your ecommerce business is back to normal. Or, almost. It’s now returns season, and that can be almost as difficult for B2C businesses as the holidays themselves. Customers are trying to return gifts that are the wrong size, broken, unwanted, or otherwise flawed in some way. MORE
You can search for advice and answers in the search bar, which then leads to all sorts of video tutorials, content management articles, tutorials, and FAQs. ArticlesSelling services online doesn't seem that difficult at first, until you start going through the entire process. MORE
ArticlesHave you encountered a chance to move into the world of omnichannel selling? Chances are you have. Even if it doesn't seem like it. A physical retail hardware store selling a handful of items online reflects that of an omnichannel experience. MORE
Most of this article has been on paid influencer marketing, and it’s a popular and reliable form of marketing. Hope this article on how to make more outreach with influencers gave you an idea of influencer marketing strategy. Articles MORE
Article Behavioral EconomicsSure it is. Do I (the reader) suffer from it? Yes, you do. Let me prove it. Which option would you pick between 1 and 2 below? Option 1: Get $900. Option 2: Take a 90% chance of winning $1,000 (and a 10% chance of winning 0)? If you picked option 1 you have a full blown case of loss aversion because the outcome of option 1 and 2 are identical. Don’t feel too bad, I picked option 1 too. It isn’t our fault, these are deep-rooted cognitive biases. MORE
Our selection of innovative or common sense sustainable products and services mentioned in this article will hardly find a place in daily news programs. Articles MORE
Article Optimization a/b testing brandingThe best day to send your customers emails is Tuesday, according to solid A/B testing analysis. The second best day is Thursday. MORE
Article personalization AI voice voice searchThis is a guest blog post from Voysis , the complete voice AI platform. You already know that voice is a growing trend in technology, but do you know exactly how big it really is? With 75% of households expected to have a voice-enabled device by 2020 , voice is far more than a trend: it’s the fastest growing technology since the iPhone. MORE
Watch this video to see how wd40.com uses the Power trigger: The default state of the homepage: Dropdown selected: Once the first selection is made: Once second selection listing: Result set: Article Power MORE
Article Cognitive Ease FavoriteCompanies typically show pricing plans to desktop users as a table. This helps with Cognitive Ease. Wait, what’s Cognitive Ease? It’s the measure of how easy it is for our brains to process information. Anyway, back to the post. MORE
Teachery also includes a help center with documentation and articles. ArticlesTransaction fees are almost a guarantee with every ecommerce platform. It's become an accepted part of the business, even if you're paying a monthly fee on top of that. MORE
Article Blog Homepage Featured Carousel Homepage Featured personalization announcement funding news zaius . We’re excited to share that we raised $30 million in a Series B investment led by Insight Venture Partners. Based in New York, Insight has backed companies like Shopify, ExactTarget, Twitter, Gainsight, Zenefits, and more — so we’re quite literally in good company. MORE
Article Price StoryWritten form of the video above: As marketers, we tend to want to put the consumer into price buckets. I’ve had conversations where the marketer would say: our target audience are retired people , or our target audience are people who make over $130k. MORE
You can barely move (or read any articles online — this site included ) without hearing about the importance of data in ecommerce. Article Attribution Blog Homepage Featured Carousel customer lifetime value ecommerce metricsData, data, data. MORE
Hope this article gave you a good idea about how to make stellar product videos for grabbing customer attention. ArticlesProduct videos have the ability to help people better understand the information or product you are selling. MORE
This article originally appeared in MediaPost. Article Blog Homepage Featured Carousel Segmentation omnichannel omnichannel marketingWhat matters more to your B2C business — a new customer buying your product or the new marketing channel that brought in the new customer? It may seem like a tough question at first glance, but it isn’t really. The marketing channel is only important because it brought in that new customer. MORE
Does Facebook's Instant Articles program present publishers with new mobile advertising monetization opportunities? The post Facebook Instant Articles: A New Monetization Opportunity for Publishers? MORE
You also help gift shoes, sight, water, safe birth, and prevent bullying: Article PriceThe best way to prevent your shoppers from comparison shopping is to make it impossible for them to comparison shop. To do this we use a tactic called, Price. MORE
Even if the site has a lot of visuals – the product slider, the categories, featured articles or brand focuses – it loads very fast, which is vital. Articles Ecommerce Resources Ecommerce Selling AdviceWhat makes an ecommerce store successful? MORE
ArticlesWhile planning the crowdfunding for my latest project Not A Factory I was faced with a dilemma when I went looking for a good crowdfunding platform. MORE
ArticlesBest Ecommerce Brands in Instagram – An Introduction. Businesses have always sought to connect with customers and build a good name for themselves; and with the advent of social media , that connecting has been made much easier. MORE
Article ThoughtsNice animated graphic by McKinsey to describe customer journey: Key takeaway: More than half of customers- 58 percent – change brands from one purchase cycle to the next. This means, as marketers, we have plenty of opportunities to acquire new customers. MORE
Article personalization personalized marketingHere’s an email I recently received in my inbox: “Hi Karen, how are you? We have these beautiful canary-yellow sandals on sale that we think you’ll love. Click below for next-day delivery!”. MORE
Article Favorite PlayThere are 2 types of readers of my blog, people who prefer video and those who prefer the written format (I’m looking at your Lars). Written format: There are 7 levers (that I know of at this point in time) to influence potential shoppers. One of them is PLAY. MORE
Article ThoughtsWe look far and wide for the best marketing growth hacks. I’ll give you the best idea right now: carve out time to just ponder on your biggest marketing challenge. That’s it. Do this and I promise you’ll see a lift. MORE
Video: The email: Article SerendipitySerendipity is one of the 7 conversion triggers. This email from TicketMaster is a great example of Serendipity. MORE
In this article, we’re going to show you two things: How to see if you’re accidentally overspending on campaigns. If someone searches for your brand in Google, you want to dominate the results they see. Like Jeep: Branded Campaigns vs. General Campaigns. MORE
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Article Behavioral EconomicsIs a tactic where an option that is inferior is added to the comparison set. The lesser alternative makes the option that is dominated look more appealing. Experiment 1: Students are presented with 2 annual subscription plans: Option 1: $59 for online access. Option 2: $125 for print and online access. In this experiment, 68% chose print option, while only 32% chose online only. Experiment 2: Option 1: $59 for online access. Option 2: $125 for print only.
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Article Behavioral EconomicsSure it is. Do I (the reader) suffer from it? Yes, you do. Let me prove it. Which option would you pick between 1 and 2 below? Option 1: Get $900. Option 2: Take a 90% chance of winning $1,000 (and a 10% chance of winning 0)? If you picked option 1 you have a full blown case of loss aversion because the outcome of option 1 and 2 are identical. Don’t feel too bad, I picked option 1 too. It isn’t our fault, these are deep-rooted cognitive biases.
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You also help gift shoes, sight, water, safe birth, and prevent bullying: Article PriceThe best way to prevent your shoppers from comparison shopping is to make it impossible for them to comparison shop. To do this we use a tactic called, Price.
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