INDUSTRY INSIGHTS YOUR PEERS ARE READING
Optimization ArticleYou might’ve read the title to this post and thought, “Wow guys, don’t you think a statement like this is a bit much?”. Ok, we’re perhaps being a tad overdramatic (not to mention giving Liam Neeson ideas for the title of his next action flick). MORE
Optimization ArticleIs sooner really better than later? Plenty of hit songs have articulated the problem of choosing between now or never , now and later , sooner or later … you get the idea. MORE
This article originally appeared in MarketingProfs. Article personalization content marketing user-generated contentIn a crowded market, it’s tougher than ever to grab your customers’ fleeting attention. MORE
Optimization ArticleWriting ad copy is hard. Writing ad copy that’s creative is harder. Writing ad copy that’s creative and converts? That’s an entirely different challenge to tackle. MORE
Optimization ArticleOmnichannel marketing campaigns are a powerful driver of sales for B2C and ecommerce brands, but they’re not easy to execute. In fact, 86 percent of ecommerce marketers still have not executed a full omnichannel marketing strategy for their brand. MORE
Lifecycle Automation ArticleFew things are as satisfying to a marketer as a new customer making their first purchase—it’s basically the marketing equivalent of winning an Oscar. But what happens if that customer buys once, and only once? MORE
If you are driving paid search traffic to a product listing page I have a simple conversion idea: Article Reduce Consideration Set MORE
Article Optimization coupons discounting marketing strategyWe’ve all had that moment of jubilation when a coupon code magically appears while we’re browsing items on an ecommerce site. Often, all it takes is an impromptu pop-up to convince us to move from passive browsers to active buyers. . MORE
Read the Full Article Below as Featured on RIS : READ THE ARTICLE. The post RIS Featured Article: Will Google Win at Retail by Dev Ganesan appeared first on ItemMaster. MORE
Article Optimization a/b testing brandingThe best day to send your customers emails is Tuesday, according to solid A/B testing analysis. The second best day is Thursday. MORE
A version of this article originally appeared in 60 Second Marketer. Lifecycle Automation ArticleLoyal customers are the lifeblood of your business. Rather than constantly looking for new business, it’s both easier and far more profitable to keep your loyal customers happy. MORE
Lifecycle Automation ArticleEvery marketer knows that acquiring new customers is expensive. It is anywhere from five to 25 times more expensive to acquire a new customer than it is to retain an existing one. MORE
You probably did spend hours poring over reviews, checking out specs, looking at different brands in store, and reading articles to educate yourself on which brand is the best fit for your needs. This content doesn’t have to be an article, however. Lifecycle Automation Article MORE
That’s not too shabby considering I’m only publishing 4 articles a month. That’s an average of 5,105 visitors per article from Facebook. But a large portion of the URLs in our database aren’t articles. So, for this analysis, we looked at 5,860,631,392 articles. MORE
Article Attribution brick-and-mortar ecommerce in-store omnichannelIn the retail industry, 2017 was a record year — but unfortunately not for a reason we should celebrate. More stores closed in the US in that period of 12 months than any other year on record. MORE
Article Optimization ecommerce ads facebook ads paid social media campaignsYou may have noticed something strange happening on Facebook lately. And I’m not talking about your high school classmate’s obsession with their cat.). It’s the ads. The weird ones. MORE
Article LikabilityGot this email from Google Maps. I felt great. Flattery works: Have you considered sending a flattering email to your top customers? You don’t have to give a discount, the email could simply be a personal “we appreciate you” note. MORE
Article personalization customer behavior customer loyalty psychologyPassionate fan bases are common among sports teams, rock bands, even baby hippos. MORE
Then make 1 tweak to your YouTube channel URL: Article Novelty1: Are you a brand that has a fair amount of new content being created on your Youtube channel? 2: Looking to increase channel subscriptions by 5%? MORE
Does Facebook's Instant Articles program present publishers with new mobile advertising monetization opportunities? The post Facebook Instant Articles: A New Monetization Opportunity for Publishers? MORE
Optimization ArticleThe online food market represents a massive opportunity for ecommerce brands. Forecasts for the future suggest that 70% of US shoppers could be buying groceries online by as early as 2022. Sounds exciting right? MORE
Optimization ArticleHave you ever discovered an exciting new ecommerce brand, picked out the perfect thing to buy, and then realized at checkout the company doesn’t deliver products to where you live? For many people around the world, this is a frustrating reality. MORE
Optimization ArticleSummer may just be wrapping up, but like every good B2C marketer, we have the holidays on our minds already. And how could we not, when last year’s sales for Black Friday and Cyber Monday shattered records yet again ? But that growth is a double-edged sword. MORE
Article ThoughtsNice animated graphic by McKinsey to describe customer journey: Key takeaway: More than half of customers- 58 percent – change brands from one purchase cycle to the next. This means, as marketers, we have plenty of opportunities to acquire new customers. MORE
Lifecycle Automation ArticleWe all know how annoying it is to run out of a product and make a mad dash to the store for a replacement. It’s the worst! Which is exactly why replenishment email campaigns are so great. MORE
Article Lifecycle Automation customer loyalty repeat purchase second purchaseAcquiring a new customer is not cheap. MORE
Does Facebook's Instant Articles program present publishers with new mobile advertising monetization opportunities? The post Facebook Instant Articles: A New Monetization Opportunity for Publishers? MORE
Lifecycle Automation ArticleHow many of your shoppers abandon their carts? While the number varies widely depending on the business, the product price point, and the industry, cart abandonment an issue for every single ecommerce brand. MORE
Personalization ArticleDo you know exactly what your customers like and don’t like? If you quickly answered “Yes” then pause, and honestly ask yourself this: how do you really know? Have you ever actually asked your customers what they think of your B2C brand? MORE
Article Favorite VisualizationWas searching for a journal on Amazon. Bleeding wasn’t even a criterion I was looking for but once I saw this image I was like, “That’s right, it’s important that the pages in the journal don’t bleed!”: MORE
Article Related Topics Kissmetrics
SEPTEMBER 4, 2018
That’s not too shabby considering I’m only publishing 4 articles a month. That’s an average of 5,105 visitors per article from Facebook. But a large portion of the URLs in our database aren’t articles. So, for this analysis, we looked at 5,860,631,392 articles.
Dynamic Yield
JANUARY 4, 2018
The year's best personalization articles will prepare you to make personalization a part of your brand’s mission now, so you can reap the rewards to come. The post 2017’s Most Popular Personalization Articles appeared first on Dynamic Yield.
Dynamic Yield
JANUARY 4, 2018
The year's best personalization articles will prepare you to make personalization a part of your brand’s mission now, so you can reap the rewards to come. The post 2017’s Most Popular Personalization Articles appeared first on Dynamic Yield.
Dynamic Yield
MAY 28, 2015
Does Facebook's Instant Articles program present publishers with new mobile advertising monetization opportunities? The post Facebook Instant Articles: A New Monetization Opportunity for Publishers?
ItemMaster
JUNE 4, 2018
Read the Full Article Below as Featured on RIS : READ THE ARTICLE. The post RIS Featured Article: Will Google Win at Retail by Dev Ganesan appeared first on ItemMaster.
Dynamic Yield
MAY 28, 2015
Does Facebook's Instant Articles program present publishers with new mobile advertising monetization opportunities? The post Facebook Instant Articles: A New Monetization Opportunity for Publishers?
Zaius
NOVEMBER 1, 2018
You probably did spend hours poring over reviews, checking out specs, looking at different brands in store, and reading articles to educate yourself on which brand is the best fit for your needs. This content doesn’t have to be an article, however. Lifecycle Automation Article
Zaius
OCTOBER 23, 2018
Optimization ArticleWriting ad copy is hard. Writing ad copy that’s creative is harder. Writing ad copy that’s creative and converts? That’s an entirely different challenge to tackle.
Rishi Rawat
NOVEMBER 12, 2018
Article Not Good ThoughtsEveryone is saying Amazon will gobble up independent retailers. But Amazon isn’t perfect. There are too many vendors listing the same product on its platform, which creates a poor buyer experience. Here is my story: Here is the Amazon listing page: [link].
Rishi Rawat
AUGUST 1, 2018
This email would be 5% less effective without the line in the red box: Article Urgency
Rishi Rawat
AUGUST 20, 2018
Just saw a really interesting experiment on Everlane.com and decided to share it: Article Narrative Control Power
Zaius
OCTOBER 30, 2018
A version of this article originally appeared in 60 Second Marketer. Lifecycle Automation ArticleLoyal customers are the lifeblood of your business. Rather than constantly looking for new business, it’s both easier and far more profitable to keep your loyal customers happy.
Rishi Rawat
MAY 21, 2018
Let me illustrate with an example: Video explanation: Article Favorite Price
Zaius
NOVEMBER 6, 2018
Optimization ArticleThe online food market represents a massive opportunity for ecommerce brands. Forecasts for the future suggest that 70% of US shoppers could be buying groceries online by as early as 2022. Sounds exciting right?
Zaius
OCTOBER 25, 2018
Optimization ArticleIs sooner really better than later? Plenty of hit songs have articulated the problem of choosing between now or never , now and later , sooner or later … you get the idea.
Zaius
NOVEMBER 8, 2018
Lifecycle Automation ArticleWe all know how annoying it is to run out of a product and make a mad dash to the store for a replacement. It’s the worst! Which is exactly why replenishment email campaigns are so great.
Zaius
SEPTEMBER 6, 2018
Lifecycle Automation ArticleFew things are as satisfying to a marketer as a new customer making their first purchase—it’s basically the marketing equivalent of winning an Oscar. But what happens if that customer buys once, and only once?
Rishi Rawat
FEBRUARY 5, 2018
Article ThoughtsNice animated graphic by McKinsey to describe customer journey: Key takeaway: More than half of customers- 58 percent – change brands from one purchase cycle to the next. This means, as marketers, we have plenty of opportunities to acquire new customers.
Zaius
JULY 19, 2018
Article Optimization coupons discounting marketing strategyWe’ve all had that moment of jubilation when a coupon code magically appears while we’re browsing items on an ecommerce site. Often, all it takes is an impromptu pop-up to convince us to move from passive browsers to active buyers. .
Zaius
OCTOBER 2, 2018
Optimization ArticleYou might’ve read the title to this post and thought, “Wow guys, don’t you think a statement like this is a bit much?”. Ok, we’re perhaps being a tad overdramatic (not to mention giving Liam Neeson ideas for the title of his next action flick).
Rishi Rawat
SEPTEMBER 22, 2018
Then make 1 tweak to your YouTube channel URL: Article Novelty1: Are you a brand that has a fair amount of new content being created on your Youtube channel? 2: Looking to increase channel subscriptions by 5%?
Zaius
JULY 24, 2018
Article Lifecycle Automation customer loyalty repeat purchase second purchaseAcquiring a new customer is not cheap.
Zaius
MAY 29, 2018
This article originally appeared in MarketingProfs. Article personalization content marketing user-generated contentIn a crowded market, it’s tougher than ever to grab your customers’ fleeting attention.
Zaius
OCTOBER 11, 2018
Lifecycle Automation ArticleHow many of your shoppers abandon their carts? While the number varies widely depending on the business, the product price point, and the industry, cart abandonment an issue for every single ecommerce brand.
Zaius
SEPTEMBER 11, 2018
Personalization ArticleDo you know exactly what your customers like and don’t like? If you quickly answered “Yes” then pause, and honestly ask yourself this: how do you really know? Have you ever actually asked your customers what they think of your B2C brand?
Zaius
MAY 10, 2018
Article Optimization ecommerce ads facebook ads paid social media campaignsYou may have noticed something strange happening on Facebook lately. And I’m not talking about your high school classmate’s obsession with their cat.). It’s the ads. The weird ones.
Zaius
AUGUST 14, 2018
Article personalization customer behavior customer loyalty psychologyPassionate fan bases are common among sports teams, rock bands, even baby hippos.
Rishi Rawat
JULY 10, 2018
If you are driving paid search traffic to a product listing page I have a simple conversion idea: Article Reduce Consideration Set
Zaius
JUNE 21, 2018
Article Attribution brick-and-mortar ecommerce in-store omnichannelIn the retail industry, 2017 was a record year — but unfortunately not for a reason we should celebrate. More stores closed in the US in that period of 12 months than any other year on record.
Zaius
OCTOBER 18, 2018
Personalization ArticleEcommerce website pop-ups done wrong are not just annoying — they’re a guaranteed way to lose customers.
Zaius
FEBRUARY 20, 2018
Article Optimization a/b testing brandingThe best day to send your customers emails is Tuesday, according to solid A/B testing analysis. The second best day is Thursday.
Rishi Rawat
OCTOBER 24, 2018
Article Favorite VisualizationWas searching for a journal on Amazon. Bleeding wasn’t even a criterion I was looking for but once I saw this image I was like, “That’s right, it’s important that the pages in the journal don’t bleed!”:
Zaius
SEPTEMBER 20, 2018
Optimization ArticleOmnichannel marketing campaigns are a powerful driver of sales for B2C and ecommerce brands, but they’re not easy to execute. In fact, 86 percent of ecommerce marketers still have not executed a full omnichannel marketing strategy for their brand.
Zaius
SEPTEMBER 27, 2018
Optimization ArticleHave you ever discovered an exciting new ecommerce brand, picked out the perfect thing to buy, and then realized at checkout the company doesn’t deliver products to where you live? For many people around the world, this is a frustrating reality.
Zaius
SEPTEMBER 18, 2018
Personalization ArticleFans are everything. These are the people who love your brand and your products so much they can’t wait to tell their friends.
Zaius
SEPTEMBER 13, 2018
Optimization ArticleSummer may just be wrapping up, but like every good B2C marketer, we have the holidays on our minds already. And how could we not, when last year’s sales for Black Friday and Cyber Monday shattered records yet again ? But that growth is a double-edged sword.
Rishi Rawat
NOVEMBER 5, 2018
Article LikabilityGot this email from Google Maps. I felt great. Flattery works: Have you considered sending a flattering email to your top customers? You don’t have to give a discount, the email could simply be a personal “we appreciate you” note.
Rishi Rawat
SEPTEMBER 19, 2018
Article Thoughts FavoriteI know Amazon is a scary animal. But Amazon isn’t the end all of retail. Here is my personal story: Here is the product page: [link]. You tell me if you see any mention of this being a Japanese language model.
Zaius
SEPTEMBER 6, 2018
Lifecycle Automation ArticleEvery marketer knows that acquiring new customers is expensive. It is anywhere from five to 25 times more expensive to acquire a new customer than it is to retain an existing one.
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