Top 10 Get Elastic articles of 2019


Reflecting on what resonated the most with you, our valued readers, we pulled the top 10 ecommerce articles from 2019. The post Top 10 Get Elastic articles of 2019 appeared first on Get Elastic Ecommerce Blog.

Article Browsing

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We Analyzed 5,860,631,392 Articles From 64 Countries. Here’s What Facebook Loves!


That’s not too shabby considering I’m only publishing 4 articles a month. That’s an average of 5,105 visitors per article from Facebook. But a large portion of the URLs in our database aren’t articles. So, for this analysis, we looked at 5,860,631,392 articles.

2017’s Most Popular Personalization Articles

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The year's best personalization articles will prepare you to make personalization a part of your brand’s mission now, so you can reap the rewards to come. The post 2017’s Most Popular Personalization Articles appeared first on Dynamic Yield.

The 5 Most-read iQmetrix Articles of 2019


We've got tons in store for 2020. And with January coming to a close, we thought we'd gather up the popular posts of 2019 to help you make 2020 the most efficient year yet

Auto-recommending content upon finishing an article

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Rishi Rawat


Article Reaction: Why Direct To Consumer e-commerce Brands Are Winning Over Retail


Think of it as product copy supply chain tool that ties together the entire value chain described in this article. Why Direct To Consumer Ecommerce Brands Are Winning Over Retail. Yes, direct to consumer product companies are taking over the entire value chain.

Facebook Instant Articles: A New Monetization Opportunity for Publishers?

Dynamic Yield

Does Facebook's Instant Articles program present publishers with new mobile advertising monetization opportunities? The post Facebook Instant Articles: A New Monetization Opportunity for Publishers?

Facebook Instant Articles: A New Monetization Opportunity for Publishers?

Dynamic Yield

Does Facebook's Instant Articles program present publishers with new mobile advertising monetization opportunities? The post Facebook Instant Articles: A New Monetization Opportunity for Publishers?

RIS Featured Article: Will Google Win at Retail by Dev Ganesan


Read the Full Article Below as Featured on RIS : READ THE ARTICLE. The post RIS Featured Article: Will Google Win at Retail by Dev Ganesan appeared first on ItemMaster.

Novelty Effect Example

Rishi Rawat

Article Novelty

Choreographed Experiences

Rishi Rawat

Article Thoughts

Asymmetrical Numbers Covert Better

Rishi Rawat

Quick video: Article Assurance

Let the Shopper Drive the Experience

Rishi Rawat

Article Cognitive Ease

Don’t Forget Your Current Site When Replatforming


Ecommerce Articles Ecommerce Best Practices content & commerce customer experience ecommerce marketing technology ecommerce website design replatformingReplatforming is a notoriously stressful process that every digital marketer dreads.

Fear …

Rishi Rawat

… is an incredibly powerful emotion: Article Story

What’s The Best Relationship On Valentine’s Day?


Ecommerce Articles Ecommerce Best Practices Competitive Marketplace online shopper behaviorAnswer: it’s your partner relationship! First and foremost, Happy Valentine’s Day. With so much love going around today, let’s not forget to […].

What Are Spam Traps and Why Should You Care?


Optimization ArticleGetting your customers to open, read, click, and convert on your emails is hard enough, but what if the emails never even reach their inbox in the first place? That’s why email deliverability is so important.

Long B2C Sales Cycle? Use Content to Power Marketing


You probably did spend hours poring over reviews, checking out specs, looking at different brands in store, and reading articles to educate yourself on which brand is the best fit for your needs. This content doesn’t have to be an article, however. Lifecycle Automation Article

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Zaius: The Award-Winning CRM for B2C Marketers


Optimization ArticleWe work hard to help marketers thrive every day at Zaius, but sometimes it’s nice to have that effort recognized. .

B2C 312

What It Takes to Create and Measure an Effective Influencer Program


Segmentation ArticleAn influencer program isn’t just asking a reality TV star to model your products in a #SponCon post on Instagram. Done right, social media influencers can help you build consumer trust in your brand.

Live and Die by Your Repeat Purchase Rate


Optimization ArticleYou might’ve read the title to this post and thought, “Wow guys, don’t you think a statement like this is a bit much?”. Ok, we’re perhaps being a tad overdramatic (not to mention giving Liam Neeson ideas for the title of his next action flick).

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6 Ways to Avoid and Improve Email List Fatigue


There are a lot of articles out there that will tell you the best time to send emails, what kind of content your customers will engage with, and how you should place your CTAs and graphics. Segmentation Article

How Email Personalization Increases Revenue-Per-Send by 52X


Personalization ArticleMarketing personalization isn’t as simple as it used to be. Today, personalizing an email is a lot more than just saying “Hi, [YOUR NAME]” at the start of the message. Your buyers likely expect that, and you have to step up your game to the next level.

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Why B2C Branding is Really a Management Tool


Personalization ArticleThis is a guest post from D Branding. Is RedBull the best energy drink? It doesn’t really matter if it’s the best since it’s been the biggest brand in the energy drinks category for 20 years. Because RedBull has built a great brand. What do we mean by that?

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Connect Your In-Store Experience to Your Online Marketing Strategy


Optimization ArticleYour most loyal and valuable customers shop across multiple channels, both online and offline. Consumers who buy products both online and in-store have a 30% higher lifetime value than those who shop using only one channel.

The Empowered Marketer: From Content to Commerce With Olivia Landau of The Clear Cut


The Empowered Marketer Article Customer RetentionAs a Graduate Gemologist and fourth-generation jeweler, Olivia Landau has always had a passion for diamonds — they are a girl’s best friend after all. But growing up, she was warned that the business was dying.


Rishi Rawat

This email would be 5% less effective without the line in the red box: Article Urgency

Quiz: How Customer-Centric is Your Marketing?


Personalization Uncategorized ArticleYou may have seen our video series, Marketing Unboxed , where we buy products from your favorite brands, evaluate their marketing strategy along the way, and rate them on a scale of 0 to 5 praise hands ?? based on how well they nail the customer experience.

The Secret Factor to Surviving in an Amazon World: Emotional Connections


Personalization ArticleChat with any marketer at an ecommerce brand and they’ll gripe about how tough it’s become to compete in today’s ecommerce world.

Customer Journey

Rishi Rawat

Article ThoughtsNice animated graphic by McKinsey to describe customer journey: Key takeaway: More than half of customers- 58 percent – change brands from one purchase cycle to the next. This means, as marketers, we have plenty of opportunities to acquire new customers.

QUIZ: Are You a Marketing Data Scientist?


Optimization Uncategorized ArticleIn an ideal world, every marketer would use data to its fullest impact—including website data, ecommerce data, and all types of customer data.

Do You Know What Decoy Effect Is?

Rishi Rawat

Let me illustrate with an example: Video explanation: Article Favorite Price

Clever Banner Ad

Rishi Rawat

If you want people to interact with your banner ads follow this tactic from SEMrush: Article Challenge Favorite

B2C Ad Copy Examples That Convert


Optimization ArticleWriting ad copy is hard. Writing ad copy that’s creative is harder. Writing ad copy that’s creative and converts? That’s an entirely different challenge to tackle.

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Who’s Here’s Everything You Need to Know

Ecommerce Platforms

ArticlesIf you are a manufacturer, wholesaler, distributor or otherwise engage in B2B sales, you can’t help but notice the trend to more online sales. That’s because today’s buyers rely more and more on the internet to do their product research.

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What is SMS Marketing and How Can It Power Your Ecommerce Brand?


Personalization ArticleWe’re all glued to our phones – at lunch with friends, waiting in line, while watching Netflix, or even while crossing the road.

How User-Generated Content Can Boost Your Ecommerce Brand


This article originally appeared in MarketingProfs. Article personalization content marketing user-generated contentIn a crowded market, it’s tougher than ever to grab your customers’ fleeting attention.

A Customer’s Second Purchase Is More Important Than Their First


Lifecycle Automation ArticleFew things are as satisfying to a marketer as a new customer making their first purchase—it’s basically the marketing equivalent of winning an Oscar. But what happens if that customer buys once, and only once?