We Analyzed 5,860,631,392 Articles From 64 Countries. Here’s What Facebook Loves!

Kissmetrics

That’s not too shabby considering I’m only publishing 4 articles a month. That’s an average of 5,105 visitors per article from Facebook. But a large portion of the URLs in our database aren’t articles. So, for this analysis, we looked at 5,860,631,392 articles.

2017’s Most Popular Personalization Articles

Dynamic Yield

The year's best personalization articles will prepare you to make personalization a part of your brand’s mission now, so you can reap the rewards to come. The post 2017’s Most Popular Personalization Articles appeared first on Dynamic Yield.

2017’s Most Popular Personalization Articles

Dynamic Yield

The year's best personalization articles will prepare you to make personalization a part of your brand’s mission now, so you can reap the rewards to come. The post 2017’s Most Popular Personalization Articles appeared first on Dynamic Yield.

Change

Rishi Rawat

Article

Facebook Instant Articles: A New Monetization Opportunity for Publishers?

Dynamic Yield

Does Facebook's Instant Articles program present publishers with new mobile advertising monetization opportunities? The post Facebook Instant Articles: A New Monetization Opportunity for Publishers?

RIS Featured Article: Will Google Win at Retail by Dev Ganesan

ItemMaster

Read the Full Article Below as Featured on RIS : READ THE ARTICLE. The post RIS Featured Article: Will Google Win at Retail by Dev Ganesan appeared first on ItemMaster.

Facebook Instant Articles: A New Monetization Opportunity for Publishers?

Dynamic Yield

Does Facebook's Instant Articles program present publishers with new mobile advertising monetization opportunities? The post Facebook Instant Articles: A New Monetization Opportunity for Publishers?

Choreographed Experiences

Rishi Rawat

Article Thoughts

Let the Shopper Drive the Experience

Rishi Rawat

Article Cognitive Ease

Long B2C Sales Cycle? Use Content to Power Marketing

Zaius

You probably did spend hours poring over reviews, checking out specs, looking at different brands in store, and reading articles to educate yourself on which brand is the best fit for your needs. This content doesn’t have to be an article, however. Lifecycle Automation Article

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Fear …

Rishi Rawat

… is an incredibly powerful emotion: Article Story

B2C Ad Copy Examples That Convert

Zaius

Optimization ArticleWriting ad copy is hard. Writing ad copy that’s creative is harder. Writing ad copy that’s creative and converts? That’s an entirely different challenge to tackle.

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My Problem with Amazon

Rishi Rawat

Article Not Good ThoughtsEveryone is saying Amazon will gobble up independent retailers. But Amazon isn’t perfect. There are too many vendors listing the same product on its platform, which creates a poor buyer experience. Here is my story: Here is the Amazon listing page: [link].

Urgency

Rishi Rawat

This email would be 5% less effective without the line in the red box: Article Urgency

Everlane.com Experiment

Rishi Rawat

Just saw a really interesting experiment on Everlane.com and decided to share it: Article Narrative Control Power

Are You About to Lose a Loyal Customer?

Zaius

A version of this article originally appeared in 60 Second Marketer. Lifecycle Automation ArticleLoyal customers are the lifeblood of your business. Rather than constantly looking for new business, it’s both easier and far more profitable to keep your loyal customers happy.

Do You Know What Decoy Effect Is?

Rishi Rawat

Let me illustrate with an example: Video explanation: Article Favorite Price

Food Ecommerce: 9 Brands with Drool-Worthy Marketing

Zaius

Optimization ArticleThe online food market represents a massive opportunity for ecommerce brands. Forecasts for the future suggest that 70% of US shoppers could be buying groceries online by as early as 2022. Sounds exciting right?

Why Hyperbolic Discounting Matters in Ecommerce

Zaius

Optimization ArticleIs sooner really better than later? Plenty of hit songs have articulated the problem of choosing between now or never , now and later , sooner or later … you get the idea.

How Replenishment Emails Drive Real Ecommerce Results

Zaius

Lifecycle Automation ArticleWe all know how annoying it is to run out of a product and make a mad dash to the store for a replacement. It’s the worst! Which is exactly why replenishment email campaigns are so great.

A Customer’s Second Purchase Is More Important Than Their First

Zaius

Lifecycle Automation ArticleFew things are as satisfying to a marketer as a new customer making their first purchase—it’s basically the marketing equivalent of winning an Oscar. But what happens if that customer buys once, and only once?

Customer Journey

Rishi Rawat

Article ThoughtsNice animated graphic by McKinsey to describe customer journey: Key takeaway: More than half of customers- 58 percent – change brands from one purchase cycle to the next. This means, as marketers, we have plenty of opportunities to acquire new customers.

Coupon or No Coupon: What Should Your Ecommerce Discount Strategy Be?

Zaius

Article Optimization coupons discounting marketing strategyWe’ve all had that moment of jubilation when a coupon code magically appears while we’re browsing items on an ecommerce site. Often, all it takes is an impromptu pop-up to convince us to move from passive browsers to active buyers. .

Live and Die by Your Repeat Purchase Rate

Zaius

Optimization ArticleYou might’ve read the title to this post and thought, “Wow guys, don’t you think a statement like this is a bit much?”. Ok, we’re perhaps being a tad overdramatic (not to mention giving Liam Neeson ideas for the title of his next action flick).

Getting More Subscribers to Your Youtube Channel

Rishi Rawat

Then make 1 tweak to your YouTube channel URL: Article Novelty1: Are you a brand that has a fair amount of new content being created on your Youtube channel? 2: Looking to increase channel subscriptions by 5%?

4 Ways to Encourage a Repeat Purchase in Ecommerce

Zaius

Article Lifecycle Automation customer loyalty repeat purchase second purchaseAcquiring a new customer is not cheap.

How User-Generated Content Can Boost Your Ecommerce Brand

Zaius

This article originally appeared in MarketingProfs. Article personalization content marketing user-generated contentIn a crowded market, it’s tougher than ever to grab your customers’ fleeting attention.

15 Cart Abandonment Email Examples that Really Work

Zaius

Lifecycle Automation ArticleHow many of your shoppers abandon their carts? While the number varies widely depending on the business, the product price point, and the industry, cart abandonment an issue for every single ecommerce brand.

What Do Your Buyers Love? Ask Them in a Customer Survey

Zaius

Personalization ArticleDo you know exactly what your customers like and don’t like? If you quickly answered “Yes” then pause, and honestly ask yourself this: how do you really know? Have you ever actually asked your customers what they think of your B2C brand?

Why Weird Ecommerce Ads Kill It on Facebook

Zaius

Article Optimization ecommerce ads facebook ads paid social media campaignsYou may have noticed something strange happening on Facebook lately. And I’m not talking about your high school classmate’s obsession with their cat.). It’s the ads. The weird ones.

The Psychology Behind Customer Loyalty

Zaius

Article personalization customer behavior customer loyalty psychologyPassionate fan bases are common among sports teams, rock bands, even baby hippos.

Improve Product Listing Page Conversions

Rishi Rawat

If you are driving paid search traffic to a product listing page I have a simple conversion idea: Article Reduce Consideration Set

Why Digital-Native Brands Are Moving In-Store

Zaius

Article Attribution brick-and-mortar ecommerce in-store omnichannelIn the retail industry, 2017 was a record year — but unfortunately not for a reason we should celebrate. More stores closed in the US in that period of 12 months than any other year on record.

The Best of the Best Ecommerce Website Pop-Ups

Zaius

Personalization ArticleEcommerce website pop-ups done wrong are not just annoying — they’re a guaranteed way to lose customers.

A/B Test Your Entire Ecommerce Brand

Zaius

Article Optimization a/b testing brandingThe best day to send your customers emails is Tuesday, according to solid A/B testing analysis. The second best day is Thursday.

Power of Visualization

Rishi Rawat

Article Favorite VisualizationWas searching for a journal on Amazon. Bleeding wasn’t even a criterion I was looking for but once I saw this image I was like, “That’s right, it’s important that the pages in the journal don’t bleed!”:

The Key to Creating Flawless B2C Omnichannel Communication

Zaius

Optimization ArticleOmnichannel marketing campaigns are a powerful driver of sales for B2C and ecommerce brands, but they’re not easy to execute. In fact, 86 percent of ecommerce marketers still have not executed a full omnichannel marketing strategy for their brand.

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International Ecommerce: Preparing Your Brand to Go Abroad

Zaius

Optimization ArticleHave you ever discovered an exciting new ecommerce brand, picked out the perfect thing to buy, and then realized at checkout the company doesn’t deliver products to where you live? For many people around the world, this is a frustrating reality.

Brand Loyalty Examples: 8 B2C Brands with a Rabid Fanbase

Zaius

Personalization ArticleFans are everything. These are the people who love your brand and your products so much they can’t wait to tell their friends.

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Learn From Last Year’s Best Black Friday and Cyber Monday Emails

Zaius

Optimization ArticleSummer may just be wrapping up, but like every good B2C marketer, we have the holidays on our minds already. And how could we not, when last year’s sales for Black Friday and Cyber Monday shattered records yet again ? But that growth is a double-edged sword.

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Have You Complimented Your Top Customers Lately?

Rishi Rawat

Article LikabilityGot this email from Google Maps. I felt great. Flattery works: Have you considered sending a flattering email to your top customers? You don’t have to give a discount, the email could simply be a personal “we appreciate you” note.

VIDEO POST: Don’t Be Intimidated by Amazon

Rishi Rawat

Article Thoughts FavoriteI know Amazon is a scary animal. But Amazon isn’t the end all of retail. Here is my personal story: Here is the product page: [link]. You tell me if you see any mention of this being a Japanese language model.

The Cross-Sell and Upsell Strategies Every B2C Marketer Needs

Zaius

Lifecycle Automation ArticleEvery marketer knows that acquiring new customers is expensive. It is anywhere from five to 25 times more expensive to acquire a new customer than it is to retain an existing one.

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