We Analyzed 5,860,631,392 Articles From 64 Countries. Here’s What Facebook Loves!

Kissmetrics

That’s not too shabby considering I’m only publishing 4 articles a month. That’s an average of 5,105 visitors per article from Facebook. But a large portion of the URLs in our database aren’t articles. So, for this analysis, we looked at 5,860,631,392 articles.

2017’s Most Popular Personalization Articles

Dynamic Yield

The year's best personalization articles will prepare you to make personalization a part of your brand’s mission now, so you can reap the rewards to come. The post 2017’s Most Popular Personalization Articles appeared first on Dynamic Yield.

2017’s Most Popular Personalization Articles

Dynamic Yield

The year's best personalization articles will prepare you to make personalization a part of your brand’s mission now, so you can reap the rewards to come. The post 2017’s Most Popular Personalization Articles appeared first on Dynamic Yield.

Change

Rishi Rawat

Article

Facebook Instant Articles: A New Monetization Opportunity for Publishers?

Dynamic Yield

Does Facebook's Instant Articles program present publishers with new mobile advertising monetization opportunities? The post Facebook Instant Articles: A New Monetization Opportunity for Publishers?

Facebook Instant Articles: A New Monetization Opportunity for Publishers?

Dynamic Yield

Does Facebook's Instant Articles program present publishers with new mobile advertising monetization opportunities? The post Facebook Instant Articles: A New Monetization Opportunity for Publishers?

Novelty Effect Example

Rishi Rawat

Article Novelty

Asymmetrical Numbers Covert Better

Rishi Rawat

Quick video: Article Assurance

Choreographed Experiences

Rishi Rawat

Article Thoughts

Let the Shopper Drive the Experience

Rishi Rawat

Article Cognitive Ease

The Empowered Marketer: From Content to Commerce With Olivia Landau of The Clear Cut

Zaius

The Empowered Marketer Article Customer RetentionAs a Graduate Gemologist and fourth-generation jeweler, Olivia Landau has always had a passion for diamonds — they are a girl’s best friend after all. But growing up, she was warned that the business was dying.

Meet Zam: Your Marketing Assistant

Zaius

Optimization ArticleWe have someone you MUST meet! Zam (like Sam, but with a ‘Z’). If you’re a marketer, Zam is about to become your new best friend. Zam is a data science-powered marketing assistant that lives inside the Zaius B2C CRM platform.

Fear …

Rishi Rawat

… is an incredibly powerful emotion: Article Story

What’s The Best Relationship On Valentine’s Day?

Zmags

Ecommerce Articles Ecommerce Best Practices Competitive Marketplace online shopper behaviorAnswer: it’s your partner relationship! First and foremost, Happy Valentine’s Day. With so much love going around today, let’s not forget to […].

What Are Spam Traps and Why Should You Care?

Zaius

Optimization ArticleGetting your customers to open, read, click, and convert on your emails is hard enough, but what if the emails never even reach their inbox in the first place? That’s why email deliverability is so important.

Zaius: The Award-Winning CRM for B2C Marketers

Zaius

Optimization ArticleWe work hard to help marketers thrive every day at Zaius, but sometimes it’s nice to have that effort recognized. .

B2C 312

Customer-Centric vs Campaign-Centric Marketing: How Are You Connecting the Dots?

Zaius

Personalization Article Customer Attrition Customer Data Platform Customer Lifecycle Customer Personalization Customer Retention Customer Segmentation“I always think of the customer first.” — every marketer ever. However, the reality for most marketers is customer second, campaign first.

6 Ways to Avoid and Improve Email List Fatigue

Zaius

There are a lot of articles out there that will tell you the best time to send emails, what kind of content your customers will engage with, and how you should place your CTAs and graphics. Segmentation Article

Long B2C Sales Cycle? Use Content to Power Marketing

Zaius

You probably did spend hours poring over reviews, checking out specs, looking at different brands in store, and reading articles to educate yourself on which brand is the best fit for your needs. This content doesn’t have to be an article, however. Lifecycle Automation Article

B2C 372

Why B2C Branding is Really a Management Tool

Zaius

Personalization ArticleThis is a guest post from D Branding. Is RedBull the best energy drink? It doesn’t really matter if it’s the best since it’s been the biggest brand in the energy drinks category for 20 years. Because RedBull has built a great brand. What do we mean by that?

B2C 345

What It Takes to Create and Measure an Effective Influencer Program

Zaius

Segmentation ArticleAn influencer program isn’t just asking a reality TV star to model your products in a #SponCon post on Instagram. Done right, social media influencers can help you build consumer trust in your brand.

Connect Your In-Store Experience to Your Online Marketing Strategy

Zaius

Optimization ArticleYour most loyal and valuable customers shop across multiple channels, both online and offline. Consumers who buy products both online and in-store have a 30% higher lifetime value than those who shop using only one channel.

Creating a Conversion-Centered Product Detail Page

Zaius

Optimization ArticleThis is a guest post by David Hoos, the Director of Marketing at The Good , conversion rate experts who turn more visitors into customers through detailed data analysis and testing. .

Live and Die by Your Repeat Purchase Rate

Zaius

Optimization ArticleYou might’ve read the title to this post and thought, “Wow guys, don’t you think a statement like this is a bit much?”. Ok, we’re perhaps being a tad overdramatic (not to mention giving Liam Neeson ideas for the title of his next action flick).

Games 363

How Email Personalization Increases Revenue-Per-Send by 52X

Zaius

Personalization ArticleMarketing personalization isn’t as simple as it used to be. Today, personalizing an email is a lot more than just saying “Hi, [YOUR NAME]” at the start of the message. Your buyers likely expect that, and you have to step up your game to the next level.

What is SMS Marketing and How Can It Power Your Ecommerce Brand?

Zaius

Personalization ArticleWe’re all glued to our phones – at lunch with friends, waiting in line, while watching Netflix, or even while crossing the road.

The Science Behind Time to Next Purchase

Zaius

For example, a customer’s time to purchase might be quicker if they click on a social media post then read a blog article and then visit a product page compared to if they enter a product page via a Google ad then subscribe to your newsletter and then read a blog article.

The Secret Factor to Surviving in an Amazon World: Emotional Connections

Zaius

Personalization ArticleChat with any marketer at an ecommerce brand and they’ll gripe about how tough it’s become to compete in today’s ecommerce world.

Modern Marketing Infiltrates the Wedding Industry | Veronica Armstrong of Mayflower Venues

Zaius

The Empowered Marketer ArticleAs surprising as it may seem, some industries still haven’t fully adapted to the digital world.

QUIZ: Are You a Marketing Data Scientist?

Zaius

Optimization Uncategorized ArticleIn an ideal world, every marketer would use data to its fullest impact—including website data, ecommerce data, and all types of customer data.

Engage Buyers Between Purchases with an Ecommerce Content Strategy

Zaius

The content educates and informs, while also providing links directly to the frames mentioned at the bottom of the article. The blog is split into categories that feature interviews with designers and architects, as well as articles about the materials used in stores.

Urgency

Rishi Rawat

This email would be 5% less effective without the line in the red box: Article Urgency

The Empowered Marketer: Tackling the Amazon Marketing Challenge

Zaius

The Empowered Marketer ArticleAmazon is a behemoth. So much so, that sales on Amazon accounted for a staggering 49% of all ecommerce sales in 2018.

INFOGRAPHIC: How Marketers Plan to Analyze, Buy, and Use Tech in 2019

Zaius

Optimization ArticleWhen it comes down to it, our lives as marketers revolve around technology. Building new email flows, optimizing our next campaign across channels, acquiring the next customer—all are dependent on finding the perfect tool that enables us to do our job efficiently.

B2C 244

Clever Banner Ad

Rishi Rawat

If you want people to interact with your banner ads follow this tactic from SEMrush: Article Challenge Favorite

Measuring Ecommerce Ad Attribution for Maximum Impact

Zaius

Attribution ArticleWhen it comes to ad attribution across channels like Facebook, Instagram, and Google, many marketers only look at cost-per-click (CPC).

B2C Ad Copy Examples That Convert

Zaius

Optimization ArticleWriting ad copy is hard. Writing ad copy that’s creative is harder. Writing ad copy that’s creative and converts? That’s an entirely different challenge to tackle.

B2C 364

The Data Scientist Inside the Marketing Assistant

Zaius

Personalization ArticleKPI dashboards are flashing in the office; flash reports are flush with beautiful data viz; and you’ve even got a job req open for your very own data scientist (I bet it has been open for a while, too). You’ve successfully progressed to become a data-driven marketer.

Instagram Ads Prove Third-Party Data is Only Occasionally Accurate

Zaius

Personalization Article Customer Data Platform Customer Lifecycle Customer PersonalizationA few weeks ago, a journalist named Eric Ginsburg took to Twitter to reveal which keywords Instagram uses to targets you in their advertising.

Arts 195

Customer Journey

Rishi Rawat

Article ThoughtsNice animated graphic by McKinsey to describe customer journey: Key takeaway: More than half of customers- 58 percent – change brands from one purchase cycle to the next. This means, as marketers, we have plenty of opportunities to acquire new customers.