INDUSTRY INSIGHTS YOUR PEERS ARE READING
Personalization Article Customer Attrition Customer Data Platform Customer Lifecycle Customer Personalization Customer Retention Customer Segmentation“I always think of the customer first.” — every marketer ever. However, the reality for most marketers is customer second, campaign first. MORE
Optimization ArticleYou might’ve read the title to this post and thought, “Wow guys, don’t you think a statement like this is a bit much?”. Ok, we’re perhaps being a tad overdramatic (not to mention giving Liam Neeson ideas for the title of his next action flick). MORE
Personalization ArticleKPI dashboards are flashing in the office; flash reports are flush with beautiful data viz; and you’ve even got a job req open for your very own data scientist (I bet it has been open for a while, too). You’ve successfully progressed to become a data-driven marketer. MORE
Optimization ArticleWriting ad copy is hard. Writing ad copy that’s creative is harder. Writing ad copy that’s creative and converts? That’s an entirely different challenge to tackle. MORE
Personalization ArticleChat with any marketer at an ecommerce brand and they’ll gripe about how tough it’s become to compete in today’s ecommerce world. MORE
Optimization ArticleYour most loyal and valuable customers shop across multiple channels, both online and offline. Consumers who buy products both online and in-store have a 30% higher lifetime value than those who shop using only one channel. MORE
The Empowered Marketer Article Customer RetentionAs a Graduate Gemologist and fourth-generation jeweler, Olivia Landau has always had a passion for diamonds — they are a girl’s best friend after all. But growing up, she was warned that the business was dying. MORE
Read the Full Article Below as Featured on RIS : READ THE ARTICLE. The post RIS Featured Article: Will Google Win at Retail by Dev Ganesan appeared first on ItemMaster. MORE
Optimization ArticleWe have someone you MUST meet! Zam (like Sam, but with a ‘Z’). If you’re a marketer, Zam is about to become your new best friend. Zam is a data science-powered marketing assistant that lives inside the Zaius B2C CRM platform. MORE
You probably did spend hours poring over reviews, checking out specs, looking at different brands in store, and reading articles to educate yourself on which brand is the best fit for your needs. This content doesn’t have to be an article, however. Lifecycle Automation Article MORE
That’s not too shabby considering I’m only publishing 4 articles a month. That’s an average of 5,105 visitors per article from Facebook. But a large portion of the URLs in our database aren’t articles. So, for this analysis, we looked at 5,860,631,392 articles. MORE
Personalization ArticleMarketing personalization isn’t as simple as it used to be. Today, personalizing an email is a lot more than just saying “Hi, [YOUR NAME]” at the start of the message. Your buyers likely expect that, and you have to step up your game to the next level. MORE
Optimization Uncategorized ArticleIn an ideal world, every marketer would use data to its fullest impact—including website data, ecommerce data, and all types of customer data. MORE
Does Facebook's Instant Articles program present publishers with new mobile advertising monetization opportunities? The post Facebook Instant Articles: A New Monetization Opportunity for Publishers? MORE
Ecommerce Articles Ecommerce Best Practices Competitive Marketplace online shopper behaviorAnswer: it’s your partner relationship! First and foremost, Happy Valentine’s Day. With so much love going around today, let’s not forget to […]. MORE
There are a lot of articles out there that will tell you the best time to send emails, what kind of content your customers will engage with, and how you should place your CTAs and graphics. Segmentation Article MORE
The content educates and informs, while also providing links directly to the frames mentioned at the bottom of the article. The blog is split into categories that feature interviews with designers and architects, as well as articles about the materials used in stores. MORE
Personalization ArticleThis is a guest post from D Branding. Is RedBull the best energy drink? It doesn’t really matter if it’s the best since it’s been the biggest brand in the energy drinks category for 20 years. Because RedBull has built a great brand. What do we mean by that? MORE
Segmentation ArticleAn influencer program isn’t just asking a reality TV star to model your products in a #SponCon post on Instagram. Done right, social media influencers can help you build consumer trust in your brand. MORE
Article ThoughtsNice animated graphic by McKinsey to describe customer journey: Key takeaway: More than half of customers- 58 percent – change brands from one purchase cycle to the next. This means, as marketers, we have plenty of opportunities to acquire new customers. MORE
For example, a customer’s time to purchase might be quicker if they click on a social media post then read a blog article and then visit a product page compared to if they enter a product page via a Google ad then subscribe to your newsletter and then read a blog article. MORE
Optimization ArticleGetting your customers to open, read, click, and convert on your emails is hard enough, but what if the emails never even reach their inbox in the first place? That’s why email deliverability is so important. MORE
The Empowered Marketer ArticleAmazon is a behemoth. So much so, that sales on Amazon accounted for a staggering 49% of all ecommerce sales in 2018. MORE
Attribution ArticleWhen it comes to ad attribution across channels like Facebook, Instagram, and Google, many marketers only look at cost-per-click (CPC). MORE
Optimization ArticleWe work hard to help marketers thrive every day at Zaius, but sometimes it’s nice to have that effort recognized. . MORE
Optimization ArticleThis is a guest post by David Hoos, the Director of Marketing at The Good , conversion rate experts who turn more visitors into customers through detailed data analysis and testing. . MORE
Does Facebook's Instant Articles program present publishers with new mobile advertising monetization opportunities? The post Facebook Instant Articles: A New Monetization Opportunity for Publishers? MORE
Optimization ArticleWhen it comes down to it, our lives as marketers revolve around technology. Building new email flows, optimizing our next campaign across channels, acquiring the next customer—all are dependent on finding the perfect tool that enables us to do our job efficiently. MORE
Personalization Article Customer Data Platform Customer Lifecycle Customer PersonalizationA few weeks ago, a journalist named Eric Ginsburg took to Twitter to reveal which keywords Instagram uses to targets you in their advertising. MORE
Article Related Topics Kissmetrics
SEPTEMBER 4, 2018
That’s not too shabby considering I’m only publishing 4 articles a month. That’s an average of 5,105 visitors per article from Facebook. But a large portion of the URLs in our database aren’t articles. So, for this analysis, we looked at 5,860,631,392 articles.
Dynamic Yield
JANUARY 4, 2018
The year's best personalization articles will prepare you to make personalization a part of your brand’s mission now, so you can reap the rewards to come. The post 2017’s Most Popular Personalization Articles appeared first on Dynamic Yield.
Dynamic Yield
JANUARY 4, 2018
The year's best personalization articles will prepare you to make personalization a part of your brand’s mission now, so you can reap the rewards to come. The post 2017’s Most Popular Personalization Articles appeared first on Dynamic Yield.
Dynamic Yield
MAY 28, 2015
Does Facebook's Instant Articles program present publishers with new mobile advertising monetization opportunities? The post Facebook Instant Articles: A New Monetization Opportunity for Publishers?
Dynamic Yield
MAY 28, 2015
Does Facebook's Instant Articles program present publishers with new mobile advertising monetization opportunities? The post Facebook Instant Articles: A New Monetization Opportunity for Publishers?
|
Zaius
JULY 17, 2019
The Empowered Marketer Article Customer RetentionAs a Graduate Gemologist and fourth-generation jeweler, Olivia Landau has always had a passion for diamonds — they are a girl’s best friend after all. But growing up, she was warned that the business was dying.
|
|
Zaius
MARCH 25, 2019
Optimization ArticleWe have someone you MUST meet! Zam (like Sam, but with a ‘Z’). If you’re a marketer, Zam is about to become your new best friend. Zam is a data science-powered marketing assistant that lives inside the Zaius B2C CRM platform.
Zmags
FEBRUARY 14, 2019
Ecommerce Articles Ecommerce Best Practices Competitive Marketplace online shopper behaviorAnswer: it’s your partner relationship! First and foremost, Happy Valentine’s Day. With so much love going around today, let’s not forget to […].
Zaius
APRIL 2, 2019
Optimization ArticleGetting your customers to open, read, click, and convert on your emails is hard enough, but what if the emails never even reach their inbox in the first place? That’s why email deliverability is so important.
Zaius
MARCH 22, 2019
Optimization ArticleWe work hard to help marketers thrive every day at Zaius, but sometimes it’s nice to have that effort recognized. .
Zaius
JULY 16, 2019
Personalization Article Customer Attrition Customer Data Platform Customer Lifecycle Customer Personalization Customer Retention Customer Segmentation“I always think of the customer first.” — every marketer ever. However, the reality for most marketers is customer second, campaign first.
Zaius
MARCH 21, 2019
There are a lot of articles out there that will tell you the best time to send emails, what kind of content your customers will engage with, and how you should place your CTAs and graphics. Segmentation Article
Zaius
NOVEMBER 1, 2018
You probably did spend hours poring over reviews, checking out specs, looking at different brands in store, and reading articles to educate yourself on which brand is the best fit for your needs. This content doesn’t have to be an article, however. Lifecycle Automation Article
Zaius
MARCH 27, 2019
Personalization ArticleThis is a guest post from D Branding. Is RedBull the best energy drink? It doesn’t really matter if it’s the best since it’s been the biggest brand in the energy drinks category for 20 years. Because RedBull has built a great brand. What do we mean by that?
Zaius
APRIL 4, 2019
Segmentation ArticleAn influencer program isn’t just asking a reality TV star to model your products in a #SponCon post on Instagram. Done right, social media influencers can help you build consumer trust in your brand.
Zaius
APRIL 18, 2019
Optimization ArticleYour most loyal and valuable customers shop across multiple channels, both online and offline. Consumers who buy products both online and in-store have a 30% higher lifetime value than those who shop using only one channel.
Zaius
MAY 28, 2019
Optimization ArticleThis is a guest post by David Hoos, the Director of Marketing at The Good , conversion rate experts who turn more visitors into customers through detailed data analysis and testing. .
Zaius
OCTOBER 2, 2018
Optimization ArticleYou might’ve read the title to this post and thought, “Wow guys, don’t you think a statement like this is a bit much?”. Ok, we’re perhaps being a tad overdramatic (not to mention giving Liam Neeson ideas for the title of his next action flick).
Zaius
NOVEMBER 27, 2018
Personalization ArticleMarketing personalization isn’t as simple as it used to be. Today, personalizing an email is a lot more than just saying “Hi, [YOUR NAME]” at the start of the message. Your buyers likely expect that, and you have to step up your game to the next level.
Zaius
APRIL 30, 2019
Personalization ArticleWe’re all glued to our phones – at lunch with friends, waiting in line, while watching Netflix, or even while crossing the road.
Zaius
MAY 30, 2019
For example, a customer’s time to purchase might be quicker if they click on a social media post then read a blog article and then visit a product page compared to if they enter a product page via a Google ad then subscribe to your newsletter and then read a blog article.
Zaius
JANUARY 17, 2019
Personalization ArticleChat with any marketer at an ecommerce brand and they’ll gripe about how tough it’s become to compete in today’s ecommerce world.
Zaius
MAY 29, 2019
The Empowered Marketer ArticleAs surprising as it may seem, some industries still haven’t fully adapted to the digital world.
Zaius
JANUARY 24, 2019
Optimization Uncategorized ArticleIn an ideal world, every marketer would use data to its fullest impact—including website data, ecommerce data, and all types of customer data.
Zaius
MARCH 14, 2019
The content educates and informs, while also providing links directly to the frames mentioned at the bottom of the article. The blog is split into categories that feature interviews with designers and architects, as well as articles about the materials used in stores.
Rishi Rawat
AUGUST 1, 2018
This email would be 5% less effective without the line in the red box: Article Urgency
Zaius
MAY 1, 2019
The Empowered Marketer ArticleAmazon is a behemoth. So much so, that sales on Amazon accounted for a staggering 49% of all ecommerce sales in 2018.
Zaius
FEBRUARY 28, 2019
Optimization ArticleWhen it comes down to it, our lives as marketers revolve around technology. Building new email flows, optimizing our next campaign across channels, acquiring the next customer—all are dependent on finding the perfect tool that enables us to do our job efficiently.
Rishi Rawat
DECEMBER 2, 2018
If you want people to interact with your banner ads follow this tactic from SEMrush: Article Challenge Favorite
Zaius
MARCH 19, 2019
Attribution ArticleWhen it comes to ad attribution across channels like Facebook, Instagram, and Google, many marketers only look at cost-per-click (CPC).
Zaius
OCTOBER 23, 2018
Optimization ArticleWriting ad copy is hard. Writing ad copy that’s creative is harder. Writing ad copy that’s creative and converts? That’s an entirely different challenge to tackle.
Zaius
APRIL 16, 2019
Personalization ArticleKPI dashboards are flashing in the office; flash reports are flush with beautiful data viz; and you’ve even got a job req open for your very own data scientist (I bet it has been open for a while, too). You’ve successfully progressed to become a data-driven marketer.
Zaius
JUNE 27, 2019
Personalization Article Customer Data Platform Customer Lifecycle Customer PersonalizationA few weeks ago, a journalist named Eric Ginsburg took to Twitter to reveal which keywords Instagram uses to targets you in their advertising.
Rishi Rawat
FEBRUARY 5, 2018
Article ThoughtsNice animated graphic by McKinsey to describe customer journey: Key takeaway: More than half of customers- 58 percent – change brands from one purchase cycle to the next. This means, as marketers, we have plenty of opportunities to acquire new customers.
26 
Let's personalize your content