We Analyzed 5,860,631,392 Articles From 64 Countries. Here’s What Facebook Loves!

Kissmetrics

That’s not too shabby considering I’m only publishing 4 articles a month. That’s an average of 5,105 visitors per article from Facebook. But a large portion of the URLs in our database aren’t articles. So, for this analysis, we looked at 5,860,631,392 articles.

2017’s Most Popular Personalization Articles

Dynamic Yield

The year's best personalization articles will prepare you to make personalization a part of your brand’s mission now, so you can reap the rewards to come. The post 2017’s Most Popular Personalization Articles appeared first on Dynamic Yield.

2017’s Most Popular Personalization Articles

Dynamic Yield

The year's best personalization articles will prepare you to make personalization a part of your brand’s mission now, so you can reap the rewards to come. The post 2017’s Most Popular Personalization Articles appeared first on Dynamic Yield.

Facebook Instant Articles: A New Monetization Opportunity for Publishers?

Dynamic Yield

Does Facebook's Instant Articles program present publishers with new mobile advertising monetization opportunities? The post Facebook Instant Articles: A New Monetization Opportunity for Publishers?

Change

Rishi Rawat

Article

Facebook Instant Articles: A New Monetization Opportunity for Publishers?

Dynamic Yield

Does Facebook's Instant Articles program present publishers with new mobile advertising monetization opportunities? The post Facebook Instant Articles: A New Monetization Opportunity for Publishers?

Novelty Effect Example

Rishi Rawat

Article Novelty

Asymmetrical Numbers Covert Better

Rishi Rawat

Quick video: Article Assurance

Choreographed Experiences

Rishi Rawat

Article Thoughts

Meet Zam: Your Marketing Assistant

Zaius

Optimization ArticleWe have someone you MUST meet! Zam (like Sam, but with a ‘Z’). If you’re a marketer, Zam is about to become your new best friend. Zam is a data science-powered marketing assistant that lives inside the Zaius B2C CRM platform.

Zaius: The Award-Winning CRM for B2C Marketers

Zaius

Optimization ArticleWe work hard to help marketers thrive every day at Zaius, but sometimes it’s nice to have that effort recognized. .

B2C 312

Let the Shopper Drive the Experience

Rishi Rawat

Article Cognitive Ease

6 Ways to Avoid and Improve Email List Fatigue

Zaius

There are a lot of articles out there that will tell you the best time to send emails, what kind of content your customers will engage with, and how you should place your CTAs and graphics. Segmentation Article

Connect Your In-Store Experience to Your Online Marketing Strategy

Zaius

Optimization ArticleYour most loyal and valuable customers shop across multiple channels, both online and offline. Consumers who buy products both online and in-store have a 30% higher lifetime value than those who shop using only one channel.

What is SMS Marketing and How Can It Power Your Ecommerce Brand?

Zaius

Personalization ArticleWe’re all glued to our phones – at lunch with friends, waiting in line, while watching Netflix, or even while crossing the road.

Why B2C Branding is Really a Management Tool

Zaius

Personalization ArticleThis is a guest post from D Branding. Is RedBull the best energy drink? It doesn’t really matter if it’s the best since it’s been the biggest brand in the energy drinks category for 20 years. Because RedBull has built a great brand. What do we mean by that?

B2C 337

Long B2C Sales Cycle? Use Content to Power Marketing

Zaius

You probably did spend hours poring over reviews, checking out specs, looking at different brands in store, and reading articles to educate yourself on which brand is the best fit for your needs. This content doesn’t have to be an article, however. Lifecycle Automation Article

B2C 372

The Empowered Marketer: Tackling the Amazon Marketing Challenge

Zaius

The Empowered Marketer ArticleAmazon is a behemoth. So much so, that sales on Amazon accounted for a staggering 49% of all ecommerce sales in 2018.

How Email Personalization Increases Revenue-Per-Send by 52X

Zaius

Personalization ArticleMarketing personalization isn’t as simple as it used to be. Today, personalizing an email is a lot more than just saying “Hi, [YOUR NAME]” at the start of the message. Your buyers likely expect that, and you have to step up your game to the next level.

Live and Die by Your Repeat Purchase Rate

Zaius

Optimization ArticleYou might’ve read the title to this post and thought, “Wow guys, don’t you think a statement like this is a bit much?”. Ok, we’re perhaps being a tad overdramatic (not to mention giving Liam Neeson ideas for the title of his next action flick).

Imagine 2019: Magento Expands Everything

Zaius

Optimization ArticleThis week was Magento Imagine 2019 with 3,000-plus ecommerce leaders from around the world converging on Las Vegas for breakout sessions, live customer panels, and much more.

The Data Scientist Inside the Marketing Assistant

Zaius

Personalization ArticleKPI dashboards are flashing in the office; flash reports are flush with beautiful data viz; and you’ve even got a job req open for your very own data scientist (I bet it has been open for a while, too). You’ve successfully progressed to become a data-driven marketer.

Engage Buyers Between Purchases with an Ecommerce Content Strategy

Zaius

The content educates and informs, while also providing links directly to the frames mentioned at the bottom of the article. The blog is split into categories that feature interviews with designers and architects, as well as articles about the materials used in stores.

The Secret Factor to Surviving in an Amazon World: Emotional Connections

Zaius

Personalization ArticleChat with any marketer at an ecommerce brand and they’ll gripe about how tough it’s become to compete in today’s ecommerce world.

QUIZ: Are You a Marketing Data Scientist?

Zaius

Optimization Uncategorized ArticleIn an ideal world, every marketer would use data to its fullest impact—including website data, ecommerce data, and all types of customer data.

INFOGRAPHIC: How Marketers Plan to Analyze, Buy, and Use Tech in 2019

Zaius

Optimization ArticleWhen it comes down to it, our lives as marketers revolve around technology. Building new email flows, optimizing our next campaign across channels, acquiring the next customer—all are dependent on finding the perfect tool that enables us to do our job efficiently.

B2C 244

You’re Not Doing Enough with Your Ecommerce Newsletter

Zaius

Personalization ArticleDoes your ecommerce newsletter suck? Your open rates are just OK; your clicks so-so; and you get the occasional conversion, but there’s clearly more you could be doing with your customer newsletter. Think about how many email newsletters you receive each week yourself.

The Empowered Marketer: Josh Zloof of Sudden Coffee

Zaius

The Empowered Marketer ArticleCustomer research is the core of every good marketing strategy. Finding product-market fit is nearly impossible if you don’t talk to a ton of people about your product, test it out, and find the audience who truly loves it.

What It Takes to Create and Measure an Effective Influencer Program

Zaius

Segmentation ArticleAn influencer program isn’t just asking a reality TV star to model your products in a #SponCon post on Instagram. Done right, social media influencers can help you build consumer trust in your brand.

What Are Spam Traps and Why Should You Care?

Zaius

Optimization ArticleGetting your customers to open, read, click, and convert on your emails is hard enough, but what if the emails never even reach their inbox in the first place? That’s why email deliverability is so important.

Map Your Ecommerce Marketing to the Customer Lifecycle

Zaius

Lifecycle Automation ArticleMuch like the phases of the moon, your buyers go through a series of stages as they engage with your B2C brand. First, an anonymous user browses your site, then makes a purchase, then another, and slowly, but surely, becomes a loyal customer.

What’s The Best Relationship On Valentine’s Day?

Zmags

Ecommerce Articles Ecommerce Best Practices Competitive Marketplace online shopper behaviorAnswer: it’s your partner relationship! First and foremost, Happy Valentine’s Day. With so much love going around today, let’s not forget to […].

Why Every B2C Marketer Must Be an Artist

Zaius

Personalization ArticleCreativity is an innate quality in most marketers. It’s what inspires our best ideas and keeps us going when campaigns don’t go as planned. Unfortunately, creativity doesn’t come on command. It has to be cultivated, inspired, and — surprisingly — organized.

B2C 254

Use Product Detail Page Views to Fuel Your Email Strategy

Zaius

Lifecycle Automation ArticleAs marketers, sometimes we’re so busy collecting and analyzing the big picture customer data, it can be easy to get distracted.

B2C 279

B2C Ad Copy Examples That Convert

Zaius

Optimization ArticleWriting ad copy is hard. Writing ad copy that’s creative is harder. Writing ad copy that’s creative and converts? That’s an entirely different challenge to tackle.

B2C 364