Digital Transformation Propels Burton’s Omnichannel Growth Plans
Retail TouchPoints
JULY 29, 2020
Larocque has spent more than 20 years with Burton, becoming SVP Operations in 2010. Greater Emphasis On DTC Provides Deeper Customer Insights. We put the customers at the center and really get to know them. Our founder and chairman of the board said, ‘You need a new title.’ It’s really a holistic approach,” she said. “We
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