How to Increase eCommerce Conversions During the 2018 Holiday Season
Kissmetrics
MARCH 12, 2018
More important is what improvements you can make to begin capturing more conversions as holiday shopping traffic begins to increase. Since 2012, eCommerce seasonal holiday sales in the US have grown by more than 13% year over year and by 16.6% Personalization and customization are frequent topics in conversion optimization.
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