The Step-by-Step Guide to Improving Google Rankings Without Getting Penalized
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JANUARY 21, 2021
Pigeon (July 2014): Worked to integrate local search results like Google Maps. Hummingbird (August 2013): Aimed to understand the context and intent behind a user’s search instead of just looking at the literal words they typed. Penguin (April 2012): Targeted spammers and sites that buy unnatural links to boost their rankings.
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