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How Overstock Used Omnichannel Segmentation to Acquire Higher-Value Shoppers

Optimizely

As shoppers move away from traditional brick-and-mortar stores and are increasingly found on digital channels , brands need to figure out how to best allocate their annual marketing budget to accommodate this surge. last year according to Internet Retailer. 8 spot on Internet Retailer’s ranking of the 50 best e-retail marketers.

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Amazon Prime Membership Growth May Be Flattening; Home Depot Invests Billions in Omnichannel; and What We’ve Learned From the Holiday Season—So Far

Sailthru

In 2015, 26 percent of those surveyed were members, and in 2016 that number increase to 35 percent. billion creating the ideal omnichannel customer experience, reports Internet Retailer. The slowdown may be due to membership saturation among high-income consumers. One Home Depot” Coming, Thanks to $5.4 Billion Spend.

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15 Facts About ECommerce That’ll Keep You Up At Night (2020)

Creating a Website Today

eCommerce involves a lot more strategy from a marketer’s point of view. Even though some marketers are looking towards other markets for big gains, the e-commerce market has tons of potential. Internet businesses are easy to start and still booming according to these facts and statistics. trillion by 2015.

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31 Facts About eCommerce That’ll Keep You Up At Night

Creating a Website Today

eCommerce involves a lot more strategy from a marketer’s point of view. Even though some marketers are looking towards other markets for big gains, the e-commerce market has tons of potential. Internet businesses are easy to start and still booming according to these facts and statistics. from Pinterest, $2.08

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Cyber Monday is the Biggest Sales Opportunity in 2018: Here’s What to Do About It + Marketing Ideas

BigCommerce

According to Fundivo , the average order on Cyber Monday in 2015 was higher than the average order for Black Friday. 2017’s Cyber Monday saw mobile internet’s first $2 billion dollar day, according to Business Insider , while BigCommerce merchants experienced their highest sales week ever. history , according to CNBC.

Marketing 411
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Commerce Trends for 2018: #1 Personalization in B2B

GetElastic

Consumer marketing attempts to personalize for one person, and often uses emotions to connect and convince. However, B2B marketing and sales often must address a board room of decision makers, any one of whom may block or veto a sale. B2B marketers must be prepared to meet their customers via any touchpoint.

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