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4 Ways Brands Can Prepare Their Email Marketing Program for BFCM

Retail TouchPoints

Between inflation, increased marketing costs — especially paid ads — seasonal shipping costs surcharges and potential supply chain disruptions, finding every last opportunity to increase profits during the busiest time of the year is critical for brands. Focus on key automation. Don’t delay.

Marketing 327
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The Top 10 Sessions to See at IRCE 2018

Optimizely

It’s almost time for the Internet Retailer Conference & Exhibition , AKA IRCE — the massive ecommerce conference with the largest expo hall in the industry. Elizabeth Schmidt, Director, Digital Marketing, Bucketfeet/ Threadless. Don Davis, Editor at Large, Internet Retailer. Tuesday: June 05.

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IRCE Day 1 Recap- Personalization, Analytics, Mobile, and More!

ROI Revolution

Dave talked about how consumers don’t think in terms of marketing channels, they think about the experience as a whole, and that’s what your business needs to do to be successful. Seth pointed out that it’s a good news, bad news situation for marketers and advertisers. They want something different. They want value.

Mobile 100
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Talend cloud enables PointsBet to ensure compliance and reliability amid rapid international expansion

Retail Technology Review

Talend, the cloud data integration solutions provider, has announced that PointsBet, an online bookmaker from Australia offering both traditional fixed odds markets as well as PointsBetting, is using Talend Cloud and Microsoft Azure to deliver a differentiated mobile betting experience to just under 100,000 customers worldwide and support its international (..)

Mobile 87
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How Overstock Used Omnichannel Segmentation to Acquire Higher-Value Shoppers

Optimizely

As shoppers move away from traditional brick-and-mortar stores and are increasingly found on digital channels , brands need to figure out how to best allocate their annual marketing budget to accommodate this surge. last year according to Internet Retailer. 8 spot on Internet Retailer’s ranking of the 50 best e-retail marketers.

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Top IRCE 2019 Sessions You Can’t Miss

ROI Revolution

IRCE is Internet Retailer ‘s annual conference for ecommerce businesses, and it kicks off next week at McCormick Place in Chicago, IL. Five Years In: What I’ve Learned About Building a 21st Century Retailer. The Marketing Stack: Demystify the Array of Solutions to Build and Optimize.

eCommerce 100
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‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers

Retail TouchPoints

” Arguably, however, Google’s pronouncement that it would not replace third-party cookies with any kind of alternate tracking ID when it stops supporting them on Chrome in 2022 has generated more frantic concern from marketers than these legislative and regulatory changes. The change will be a reckoning for the advertising industry.”.

Retail 264