Why Nike should ‘Just Do It’ on Amazon: Nike case study
Jumpshot
SEPTEMBER 15, 2016
We analyzed consumer online purchases of Nike, Adidas, Reebok, PUMA and ASICS products on Amazon, Foot Locker, and Zappos throughout Q1 2016, to identify the leading brand by consumer shopping activity. While on-site performance and conversions are interesting, sales on Amazon and other favorite sites simply cannot be overlooked.
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