The Case for Extreme Personalization
GetElastic
APRIL 28, 2016
Point of sale systems in-store are not connected to online catalogues or carts. Going to Adobe Summit EMEA on May 11-12, 2016? The challenge is that to get to extreme personalization, marketers must have what they need to reach out directly to a real individual, rather than a general marketing persona. Register at [link].
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