The Art of Retail: Balancing Retail Brand Experience In-Store and Online
OrderDynamics
JULY 23, 2019
Which presents a number of challenges for retailers to overcome. As e-commerce adoption increases, today’s customer journey is spread across multiple channels such as website, mobile app, physical store and social media. Moreover, Ikea online and Wayfair mobile app recently integrated AR/VR concepts to their digital channels.
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