2019 Consumer Goods Customer Retention Improvements 
ROI Revolution
AUGUST 5, 2021
increase over 2019. In June 2021, ecommerce was up 95% over June 2019. Every category was up over 2019 except for lodging, which declined 2.5%. billion in 2019. Target was not in the top 10 at all until 2019, when it accounted for 1.1% billion in 2019 and a whopping 148.2% Ecommerce was up 8.3% respectively.
ROI Revolution
MARCH 2, 2021
73% of consumers using D2C ecommerce over the course of COVID-19 plan to continue post-pandemic ( McKinsey ). in 2019 ( eMarketer ). With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ). US online grocery sales surged 54% to reach $95.8
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ROI Revolution
DECEMBER 2, 2021
increase over 2019 when ecommerce holiday sales capped at $19.6 However, the fashion category as a whole saw some steep declines in 2020, with the global fashion industry’s profit expected to have fallen 93% in 2020 after rising 4% in 2019. How COVID-19 has transformed the furniture & home goods industry. million last year.
ROI Revolution
JUNE 1, 2021
65% express the need for more frequent communication with customers. 72% of marketers will prioritize improving the quality of their customer data over the next 12 months. In 2019, spend was just $55.9 COVID-19 brings increased consumer openmindedness. are seeing customers be less willing to pay full price.
ROI Revolution
JULY 1, 2021
billion in 2019 and a whopping 148.2% The pandemic potentially hindered growth last year, with Prime Day sales surging a significant 71% in 2019. 65% express the need for more frequent communication with customers. 72% of marketers will prioritize improving the quality of their customer data over the next 12 months.
ROI Revolution
JANUARY 5, 2022
Even as government mandates and consumer comfortability with in-store shopping fluctuate, we can anticipate that consumers’ preference for digital won’t go away. For comparison, in 2019, ecommerce sales made up just 11.1% billion in 2019. billion in 2019 but is only expected to hit $3.74 trillion to make up 21.8%
ROI Revolution
MAY 6, 2021
In 2019, spend was just $55.9 COVID-19 brings increased consumer openmindedness. of CMOs have observed an increase in customers’ openness to new digital offerings introduced during the pandemic, with nearly 60% also seeing customers do more digital research before purchasing. billion, up from just 50 billion in 2019.
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