2020 Channel Customer Data Internet Retail 
OrderDynamics
AUGUST 3, 2017
An ecommerce Business Insider report in Feb 2017 noted that “ 43% of all online retail sales in the US went through Amazon in 2016 ”. Phillipe Masiello of Internet Retailer estimates that worldwide, “ 2016’s e-commerce global retail sales share is approximately 9% and is projected to be somewhere around 15% by 2020 ”.
GetElastic
JANUARY 10, 2018
Yet, according to Forrester , only 23% of B2B marketers feel they have customer-centric systems that allow multi-touchpoint commerce. Companies are still organized to prioritize one touchpoint (usually the website) or create channels for single product lines, rather than architecting systems for multi-touchpoint, conversational commerce.
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