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99% of UK’s top 100 fashion retailers stop marketing to their customers as soon as they have made an online purchase

Retail Technology Review

99% of the UK’s top 100 fashion retailers are failing to provide customers with a personalised post-checkout experience by neglecting to send tailored shipping communications to their customer, meaning the majority are missing out on a vital marketing channel, according to parcelLab’s ‘UK E-Commerce Shipping Study 2020: Fashion Edition’.

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31 Facts About eCommerce That’ll Keep You Up At Night

Creating a Website Today

When you think about e-commerce, you probably picture a store online that is constantly promoting new deals, products, services, and so forth. eCommerce involves a lot more strategy from a marketer’s point of view. Internet businesses are easy to start and still booming according to these facts and statistics.